Luxury Fashion Store

Magento Performance Optimization and UI Revamp of a Paris-based Luxury Fashion Destination

Veltrod enabled a Paris-based luxury eCommerce store to attract more visitors, increase its reach and improve conversion rates. Veltrod enhanced the performance of the store, thereby increasing the page load times from 5.5 seconds to 2 seconds. The store was also made responsive to make it accessible across different devices. The store was given a refreshing new look with the use of a responsive Magento theme and made user-friendly by adding features like a size guide for converting from European size standard to the US standard and vice versa.

The Client

The client is a Paris-based Online Luxury Fashion Destination for women. It caters to women across the globe who are busy and are constantly on-the-go with express shipping options.

Business Need

Being an online store catering to visitors all across the globe, the client’s site was expected to load fast. It was also expected to be appealing in design and easy-to-use with a user-friendly interface. The client was looking to increase traffic and conversion on their site by focusing on these factors. Thus, the client approached Veltrod to improve the performance of the store and give it a refreshing new look that could not only attract but retain visitors for longer on the store. With increasing worldwide use of internet on handheld devices, the client also wanted to increase the reach of the online store by making it accessible across various devices.

Veltrod Solution

Veltrod undertook a thorough analysis of the store to find out the issues that were hampering performance and ways of making the site more user-friendly. MySQL Query optimization and Varnish cache were used to enhance the performance of the store. Product images were automatically synced with Rackspace Cloud. Nexess Content Delivery Network was used to synchronously load images from Rackspace CloudFiles. As a result, page load times were reduced from 5.5 seconds to 2 seconds. The user interface was revamped by integrating Argento, a responsive Magento theme with the store. In order to make it accessible across various devices, we used responsive design in the online store. To make shopping an easier experience, a size guide was built which translated the European size standard to the US size standard and vice versa. We also modified the content on the store to make it more user-friendly.

Technology footprint

  • Magento Enterprise Edition 1.13
  • PHP
  • HTML
  • CSS
  • JQuery
  • MySQL

Top features

  • Size guide for translating European size standard to US standard and vice versa.
  • Responsive design.
  • Varnish cache and MySQL Query optimization to enhance performance