Which Edition of Magneto suits your Business

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  • Magento Commerce is the leading provider of open omnichannel innovation. Our open source digital commerce platform and cloud-based omnichannel solutions empower merchants to integrate digital and physical shopping experiences.
  • Magento is an open-source e-commerce platform written in PHP for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.
  • Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which eventually completely acquired and then spun off the company.
  • The Enterprise Edition (EE) on the other hand is for users who need more than what CE has to offer. Users looking for additional features and customizations that CE can’t offer, turn to EE. EE is a subscription-based service that comes with a Service Level Agreement. Subscribers get full support from the Magento team accessible through phone or email. It also has exclusive product enhancements and special features apart from the security updates.

 

  •                                               Magento versions comparison

 

  • Varien built the Magento commerce Community platform as an open-source system. Instead of relying on developers around the world to add “cool” features (but ones that weren’t actually that important to eCommerce website owners, and often contributed to software bloat), Varien designed the Magento system to have:
  1. Magento File StructureDesigned by Marketers & Website Owners vs. Designed by Techy Programmers. Unlike OS Commerce, the Magento Community platform was built with marketing, SEO, reporting and the customer in mind first. OS Commerce was often built by techy programmers who didn’t always realize what key features mattered most. Things like multiple storefronts, coupon codes, discount modules, the ability to cross sell and upsell easily.. all of these tools were built into the Magento Community version from the outset.
  2. Modular Code Base. There are a set of core code files. Both the Community and Enterprise system share some of this core file code base, although much of the Enterprise system has more advanced features, and offers better, bug-free code. The system requires these core files to run. If you want to upgrade the system, you simply need to upgrade the core files.
  3. Object Oriented Code vs. Procedural Code. The Magento system is complex, and uses what is known as Object Oriented Code that allows the system to run a collection of interacting objects, as opposed to other systems (like OS Commerce) where a program runs a list of tasks or subroutines to work. Object oriented code allows the eCommerce site to run more efficiently, more securely, and allows for a lot less bugs in the system.
  • Advantages of Magento Community vs. Magento Enterprise:
  • Out of the box (not really a box, because it’s a digital download), the Magento Community Platform gives merchants and store owners amazing features and flexibility:
  1. Magento Community Edition is free, open source software.
  2. No yearly license fees. Zip. Zilch. None. Tough to say too much about this.
  3. Magento Community is designed for developers and tech-savvy merchants, who aren’t afraid to get their hands dirty building and maintaining a site.
  4. You pay only for your domain name, web hosting, and pay for a qualified Magento programmer to build out the site, and maintain it.
  5. Out of the box, Magento Community’s ecommerce system has an amazing array of features, including:
    • 1. Code-level access to the files. If you want to modify the system, you can do so easily. Unlike the Magento Go platform that is hosted and “locked down” (similar to Volusion, Shopify and other hosted solutions), the code runs on your web server. Because of this, nobody has access to your client information, products, pricing, etc.
    • 2. Web Services API, allowing you to connect to other systems easily.
    • 3. Mobile HTML5 Theme is pre-integrated with the out-of-the-box theme. Mobile commerce is exploding – so if your site doesn’t work from an iPhone, iPad, Tablet or other smart phone (i.e. Android), you are losing out on a lot of business.
  • If you want to have a large, successful retail store on the Web, you need to make many investments:
  1. Hosting. Don’t go cheap with your web hosting. A cheap web hosting company usually piles a ton of sites onto the same server. This means your site loads very, very slowly. The faster your site, the more likely people are to place an order. Google likes sites that load fast, too, and rewards them with better search rankings. The takeaway: a $10 per month hosted website may hurt your long-term business prospects, because it can’t handle the load. However, you don’t need to spend $500 per month either.
  2. Products / Product Description / Shipping. With so many options out there, top eCommerce website invest in fantastic products, with well-written product descriptions, aggressive pricing, and deals on shipping.
  3. Website Design. You need to make sure your design is attractive, has strong calls to action, and loads quickly. A good design builds trust and confidence. It’s not something you throw together in a weekend.
  4. Search Engine Optimization / Inbound Marketing. Just because you build a great site, and have great prices, doesn’t mean that everyone will magically visit your site. You also need to invest in great content on the site, social media outreach, and inbound links from relevant sites.
  5. Ongoing Marketing to Past Customers. Past customers are one of the best assets any online store has… but you have to actively engage with them to come back.
  6. Community vs. Enterprise Code Base. I’ve attempted to answer this question, in an unbiased way. You can also call for a free consultation, too. We’re here to help and would love to work with you, regardless of your platform.
  • If you are the kind of person that keeps rolls of duct tape everywhere, and likes to patch things together to make them work, Magento Community is a good fit.
  • If you’d rather have an all-in-one package that is fine-tuned from the get-go, Magento Enterprise might be a better fit.
  • Drop an email to sales@veltrod.in for business enquiries.

About Author

Deepika Murty

Deepika Murty

Deepika Murthy is an ECommerce Strategist and Mobile app development expert. She architected several enterprise mobile applications for veltrod clients.

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