VeltrodSFA – Web and Mobile CRM

  • VeltrodSFA is a Web and Mobile CRM specifically designed for Pharmaceutical and FMCG industries. This solution helps FMCG companies to improve their Productivity and Accountability of Sales People. It also helps FMCG owners to know about their product sales and demand and eventually plan for the production.
  • It helps Manufacturers or Regional FMCG companies to define Employees; Role based access with handling of multiple Distributors. The ERP facilitates definition of Products, allows raising Purchase Orders, Loading Orders, Delivery Challan, Invoices. VeltrodSFA also provides Excel reports for Executives which helps to analyse Sales People Performance, Plan for production, Delivery, Procurement of raw materials in a generic manner, Reports of Sales Person Collections and New Customer Enrollment.


  1. The mobile and tablet app available on iOS, Android, Blackberry and Windows platforms, can be used to enroll new Customer and Collect Payments from Customers.
  2. This app can be used to generate Instant receipt to the customer on a Bluetooth printer.
  3. A Sales Person can view the list of Customers to be interacted on a particular day and get route map guidance to reach them.
  4. The Sales Person will not be able to generate Quotation or Invoice Order unless he reaches the Customer Address. Any movement of the Sales Person outside his area of operations would be shown as violation of the Sales Management team.
  5. The Sales Person can generate reports on Excel sheet and view his collections and pending payments.
  6. The owner or the manager of the company can use Web Application Interface to generate Excel Reports which gives business information about Distributors, Retailers, Regional Manager, Area Managers and Sales Persons .
  7. The Customer feels secure that payment received by them from the customers is registered in the system and owners are informed about this.
  • How do you benefit?
  1. It reduces the risk of over production and under production
  2. Timely placement of order at different level
  3. Complete sales can be tracked on different level
  4. Data can be accessed on the go by Sales Executives
  5. It can help in planning the marketing targets
  6. It can also help in developing an particular area which is down in sales
  • Features available in Web application:
  1. Role Based Access
  2. Employee Management
  3. Manufacturer Product management
  4. Device Provisioning
  5. Resource Tracking Settings
  6. Distributor Management
  7. Distributor Product Management with Margins
  8. Distributor Purchase Order
  9. Loading Forms, Delivery Challan
  10. Distributor Invoices
  11. Retailer Management by Distributors
  12. Retailer Quotations and Invoices
  13. Reports for Distributor – Retailer related Quotations, Invoices, and Payments with User friendly filtering and sorting criteria. Reports are downloadable in Excel
  14. Reports for Manufacturer – Distributor related Purchase Orders, Delivery Challans, Invoices, and Payments with User friendly filtering and sorting criteria. Reports are downloadable in Excel
  • Mobile application features:
  1. Sales personal Login
  2. Customer Registration
  3. Route map of the customers to be met by the sales person on any particular day
  4. Enrollment of Retailer Customer
  5. Collect Payments from Retailers and issue
  6. Resource Tracking Feature on Tablet for Manager

For business enquiry, please contact us

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