Social Media Marketing Tips

  • Would you like to improve your social media marketing?
  • Are you up to date with the best social media tips and tools?
  • Mine Twitter to Grow Your Audience

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  • Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
  • There are many apps to help you find new followers, but one of my favorite places to find targeted followers is Twellow. This useful and free site is like the yellow pages for Twitter, and you can find and follow targeted users for every category, industry and interest imaginable.
  • Use specialized Twitter search prompts. Unlock the basic search functionality right on the Twitter screen by learning a few of the specialized prompts.

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  • Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.
  • Here’s how to use BuzzSumo to leverage the data of what has already been successful in terms of social sharing.

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  • Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.
  • For example, in this SlideShare deck Constant Contact included a link back to a resource page listing multiple blog posts with related content.

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  • Over the past two years, I’ve moved to adapt written content for multiple platforms, like YouTube, to increase my reach and visibility.
  • For example, by turning one of my List25 articles into video every week, I’ve grown the YouTube channel to 1.3 million subscribers and amassed over 200 million video views. A similar tactic with WPBeginner articles has grown subscribers to over 8,000, and the channel has increased sales for my WordPress plugins.
  • If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together.
  • Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else, check for it on all channels prior to using it for your campaign. Once you create your hashtag, follow and join the conversation!

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  • How much time do you spend crafting blog posts? Sending emails? Sitting in meetings?
  • Even if you have a good idea of where you’re spending the bulk of your time, you may often feel there simply aren’t enough hours in your day. Getting a handle on time management is a huge challenge for business owners.

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  • Take advantage of the free content publishing feature on LinkedIn called Publisher. It can increase your exposure to your target audience and help build your credibility as an expert in your industry. In fact, LinkedIn Publisher can greatly expand the reach of your business on LinkedIn, regardless of your network’s size.

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  • It takes a lot of time and effort to attract visitors to your website. When you do attract relevant visitors, it’s important to maximize the potential of that visit even after they leave your website.
  • There are now great retargeting options where you can follow your website visitors to other sites like Twitter and Facebook, and encourage them to take further action.
  • For example, to target your website visitors on Facebook, display “page like” ads and encourage them to become fans. This currently costs us 15 cents per fan. In return, we get a relevant fan and another place to reach our audience.

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  • Veltrod is developing mobile application for Android and Iphones. You can reach us through sales@veltrod.in

About Author

Deepika Murty

Deepika Murty

Deepika Murthy is an ECommerce Strategist and Mobile app development expert. She architected several enterprise mobile applications for veltrod clients.

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