Reasons to have more speed on Mobile Web Sites
Speed is the biggest thing mobile sites need and the one thing that many are lacking.In August 2013, Google launched a new set of guidelines so that webmasters could optimize their pages for better rendering performance. The goal of these guidelines is to get all content to load in one second or less.
Of course, this loaded content will at first just include the above-the-fold content, which is any content that is immediately visible on the screen without requiring the user to scroll up or down. While this above-the-fold content loads in one second or less, the rest of the content, graphics, etc. will load on the page (also in a matter of seconds).
Why the Need for Speed?
So why is all of this so important? According to an article by Marketing Week, in the United Kingdom alone, 30 percent of the population uses a tablet. In addition, more than 60 percent use a smartphone. The same can be said for the other side of the pond, with one-third of Americans using a tablet and more than 50 percent use a smartphone. To put it in a global perspective, 1.5 billion people use smartphones. That’s a lot of people online ready to surf the Internet, check email, post on social networking sites, etc.
A slow-to-load site, meaning anything that takes more than 4 seconds to load, loses 25% of its visitors in those four seconds if the page hasn’t loaded. At 10 seconds the percentage gets closer to 50%. Pages that are slow to load, crash, have formatting errors, feature non-functioning elements, or are unavailable for whatever reason are all reasons that a mobile Internet user will abandon his or her efforts, but nothing affects this more than speed.
The Benefits of Faster Loads: It is the hope of those who build mobile sites with speed that will make conversions happen as frequently as they do on desktops. As it stands, conversions on mobile sites happen about a third as frequently as they do on desktop sites.
Speed it up: The numbers speak for themselves. Mobile users want speed and they’re not going to sit around and wait for it.