Adopt Omni Channel for your Business Growth

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The term “omni-channel” may be a marketing buzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary.We can now measure success in terms of the response of real people over time, in addition to measuring individual campaigns.  We have enough data at the customer level to see how she interacts both online and in the store, so we can tailor messaging and offers to her appropriately by channel. We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.
  • Success is a good thing. Sometimes, however, surges in orders and sales cause headaches for e-commerce companies.
  • The key is to expect the unexpected. Planning ahead can help ensure that sales spikes are handled as smoothly as possible.
  • Know Your Busy Times

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  • Many companies can predict when their busy periods will be, allowing them to plan ahead.
  • It’s all hands on deck during the holidays to get all the lovely packages and gifts to customers doorsteps seamlessly. We make sure to stock up on all the packaging supplies and stay in constant communication with the local post office to avoid any last-minute hiccups. Holidays are busy periods for Veltrod. Think about the holidays that are specific to your business, and plan for increased sales around those times.
  • In addition to holidays, evenings and weekends can be a surge time for some businesses.Planning for busy times isn’t an exact science, but it’s worth doing the best you can with the information that’s available.Planning can be difficult, since each year can be very different, but we always have a backup. So if data says we need only two part-timers at Christmas and 10 cases of x inventory, I make sure I have a plan for four part-timers and the ability to receive 10 more cases if needed. You always have to think ahead and have plans laid out for the alternative path.
  • Get Your System Ready
  • One thing e-commerce businesses can do to prepare for sales surges is to make sure their ordering and fulfillment system is up to date, customer friendly, and able to handle the inevitable boom times.Making sure stock is available, or that customers are aware when it isn’t, is vital to a successful strategy. Streamlining and automating systems can take time away from other areas of the business, but it’s worth the investment in the long run.
  • Focus on Customer Service
  • Companies can lose sight of individual customers during a sales rush, but providing excellent customer service is vital during such periods.Above all, make sure your business has in place strategies to help owners and employees cope with the stress of success.Above all, make sure your business has in place strategies to help owners and employees cope with the stress of success.
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Certainly, omni-channel user experiences still have a long ways to go, and the scale of some of the integrations described above may make the entire endeavour feel out of reach for smaller companies.

Veltrod provides cost effective Hybris omnichannel solution to Enterprises. For business and queries drop us an e-mail to

About Author

Deepika Murty

Deepika Murty

Deepika Murthy is an ECommerce Strategist and Mobile app development expert. She architected several enterprise mobile applications for veltrod clients.

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