Have a safe Optimization of your App @ App store

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  • Developers working on keyword optimization always find themselves struggling with the final selection of keywords. Since the App Store search engine doesn’t scan the App Description, all you have to work with is the 100-character Keyword field, the App Name and the IAP Display Names. You could even work with the Publisher Name, but only if you haven’t published in the App Store yet.
  • Your app will only appear in the search results for keywords and key phrases present in those fields, so it’s a hard decision to make. For instance, each one of my games required hours of keyword optimization study. To help you out and hopefully save you a lot of time, here are some tricks I’ve learned over the past years to get the most out of your App Name and Keywords fields.
  • Choose right words in your title and in your description. Use relevant and frequently used words. App title can contain a maximum of 255 characters. If your users are browsing the App Store with their iPhones, they will only see the first 25 characters of your App’s name. You need to state carefully what your app does in the shortest way possible when you write its name. You have 100 characters for keywords. Don’t repeat your keywords. If you’re aiming for the key phrases “amazing silver hero” and “incredible hero battle,” you don’t need to repeat the keyword “hero” Leave the list as amazing,silver,incredible,hero,battle.
  • Icons are important. Consider them a digital equivalent of your brick and mortar store’s signage. Your icon needs to convey who you are. You need it for your marketing purposes. It needs to look good. It will be installed in various menus and screens therefore it is important that you test your icon in multiple sizes and contexts. Avoid using text in your icon. It will be illegible in smaller menus.

 

  • Optimizing the icon
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  • The same works for keywords in the App Name. If the app is called “The Silver Hero,” you don’t have to repeat the keywords “silver” and “hero.” Your keyword list just got shorter:amazing,incredible,battle.

 

  • Get your keywords right
  • The colours you use in the app can be the colours you use in the icon. You want the icon to pop out of the backgrounds people would be using. Make sure you use the colours that do not merge with the backgrounds of the apps stores you would be selling your apps on. Make sure your icon is, well, iconic. It should do more than give users a sense of what the app is all about. Here’s a way of turning a flat logo into an eye-catching one: create a smaller picture surrounded by a frame, and allow your logo to “break” the frame and create a cool 3D effect.
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  • Work on Links Properly
  • For app developers to fully understand what drives potential users to install an app, think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide as if were a way of attracting window-shoppers. Focus on creating an emotional shopping experience for users and you’re bound to see the results right away. If the app is installed in device then Google deep links the search results back to the specific content of the app.It’s always good see what the current standard is, and then do something completely different to become an App store superstar.

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  • Create great screenshots
  • Many apps out there think of screenshots as a features list, which is unfortunate and inefficient. Instead of using simple in-app shots, which are probably not that brilliant to begin with, make the most out of this space and look at it as another advertising platform.
  • Unfamiliar brands should pay extra attention to this opportunity to shine. Just like you would never use a bland, simple banner, don’t let such a crucial part of your app page become boring and predictable. Use screenshots to tell a story.You get a few seconds to impress. Great screenshots are the beacons that attract the users, engage them and then encourage them to download the apps.
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  • Make an informative video
  • Having a preview video of your app at the play store is a very wise strategy. It shows visitors and potential users what your app is all about in a few seconds. The views you get on your videos count as views on You Tube. The more views you gather the higher you rank in search results.
  • You can localize your video and reap benefits.Your trailer allows users to see not only what your product does, but also how creative the people behind it are. Keep potential users both informed and entertained.
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  • For app developers to fully understand what drives potential users to install an app, think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide as if were a way of attracting window-shoppers. Focus on creating an emotional shopping experience for users and you’re bound to see the results right away.
  • Optimization is not a perfect science. There are hundreds of factors. It takes time and a lot of experimentation to find the right mix. Trust your data. It will tell you what you are doing right and where you are going wrong. You will need to tweak your strategies, read up on the new policies of the stores and keep yourself updated. Don’t go for black hat tricks. It is a never ending, ongoing process.

About Author

Deepika Murty

Deepika Murty

Deepika Murthy is an ECommerce Strategist and Mobile app development expert. She architected several enterprise mobile applications for veltrod clients.

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