Get more personal with your customers using “SoLoMoMe”

  • With developing offers of cell phones and an increment in online networking movement through versatile, we see a developing pattern of individuals snared to their cell phones all as the day progressed. From the morning alert to the night wishes, individuals rely on upon their cell phones to all their normal exercises. Gone are the days when individuals used to remember contact quantities of every one of their loved ones, their birthdays, have discussions over supper table in an eatery and so forth.
  • Connecting with new individuals over the world, Shopping through portable applications, booking and conveying blessings internet, subscribing to online channels thus numerous things individuals today point towards an undeniably blurring line between the physical and the computerized world. A change of such noteworthiness dependably causes a gradually expanding influence, making business associations re evaluate their procedures for what’s to come.


GPS Location

  • In the showcasing scene, another term has been picking up notoriety- SoLoMoMe, which is a shortened form of the words Social media, Location, Mobile, and Me (personalization). Basically, the data posted by the clients on online networking, GPS-empowered versatile area, Proximity of clients to business outlets approximated through portable signals and the recurrence or length of time of utilization, by and large help create client particular information.


  • Benefits of SoLoMoMe:
  1. The information produced is mined to discover purchasing examples, their inclinations, occasions of importance in their life and their system of companions or family and so on.
  2. As a business association, these information focuses help customize a client’s experience or excursion with the organization.
  3. Think about following client movement, recurrence of application utilization, item inclination and reaction to new items, incentive clients in light of their past buy design, the sort of instruments like “eatery discoverer” that were habitually utilized, coupon use and examination of clients rehashing buys, input and so on.
  • Why is it so useful for the consumers?
  1. We see looks of these ideas working in our ordinary life, those circumstantial messages from specific stores when you visit some place near their area, the alluring offers for shopping on the day somebody you know has a birthday, an ad with sliced rates for the shoe you once kept an eye on an ecommerce site yet did not purchase while you were surfing on the net, and so forth.
  2. The vast majority of us ordinarily don’t understand these, and the few of us who, discount them as fortuitous events. There is a great deal of exertion behind those point by point experience administration activities. An unmistakable line is drawn between what information ought to and ought not be utilized, to guarantee the protection of a client is never broken or damaged in at any rate.
  3. The business cases are monstrous and it is about how we utilize information to make the right experience for the right client at the ideal time and for the right setting.

About Author

Annyesha Bakly

Annyesha Bakly

Ms.Annyesha Bakly has rich experience in building eCommerce and Rich Internet Applications and has helped build some of the leading eCommerce websites. Besides eCommerce, she also has a passion for Usability, Human Computer Interaction and Data Visualization.

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