Five Compelling Reasons For Businesses To Go For APPS


  • Life has been kind to you. You have a small business and a website about it. But, you have been asked by your customers several times, if you have an app? You have been pondering over it and your well wishers too have suggested you to have an app for your business. But how will that help? This question arrises on your mind and here is the key to all the queries.
  • 1. Your competitor has an app and he is doing well
  • The statistics show that the mobile digital media time is at 51% when compared to desktop which is at 42% in the U.S. This very clearly means that if you have a business and you are not on your customer’s phone with an app or a website, you are left behind in the market. Where as your competitors will always be ahead of you.
  • Flurry, a mobile analytics company, did a research which suggests, that 86% of our time is spent on apps while we spend only 14% on mobile websites.
  • The owners of Mount Royal Bagel Company of Montral wanted to start a branch in New Jersey. They were in need of a way to break into the markets and promote their delicious bagels which were baked in wood burning oven. They also wanted to build a loyal customer base. This all became possible when they created an app. They have over 1400 loyal app users and 30% of their current customers have dowloaded their app.


  • 2. Life becomes easy
  • Apps can be personalised. They can open quickly and indeed easy to use.
  • A user can find a tedious to open the browser, search a product he is interested in. It would be much easier for users to open an app, make purchase and do the payment through the app itself. An app also sorts out the issue of feeding the personal information again and again. Customers can readily reach out to the business whenever they want. The data gathered from the users is encrypted and stored safely.
  • The life of both doctors and patients have become easy by the top rated CVS pharmaceutical app. This app enables the users to locate a nearby CVS store, perform key phrmacy and shopping from home, collect digital coupans and do it all with a few taps on their smart phones. This app also features like medication refill – he can scan the prescription’s barcode with a camera and send to the store; the user can also check negative reaction of the medicine and food groups.
  • The apps are of immense help to the clients as they save time, money and are convenient.
  • A new report by Oracle states that, the apps are used by 71% of millennial to manage billing for the services they use through apps. The fact that they can flag issues and send their complaints to the businesses with the app in their phone is liked by 65% of the millennial.
  • There are many productivity apps that can even work without internet connection. Core functionalities and data is downloaded onto the smartphone . The data can be accessed and the users can use the apps when not connected to the internet. Where connectivity is poor, it is very helpful there.


  • 3. You engage in a better way through apps
  • For a good promotional and marketing strategy you need a good app.
  • Through apps you can extend your loyalty benefits and digitalise your promotions to your regular customers. A customer does not need to visit a brick and mortar store to redeem his loyalty points, he can do it via his smartphone. As a business, you can attend to the needs of your customers individually. You can offer special discounts. You can send him reminders when the goods that are in his wish list arrive.
  • Forrester Research had good words for Chase Bank for its effective mobile solutions in its 2014 report when it topped Forrester Research’s mobile banking rankings. The bank was able to distinguish itself from its competitors with its smart mobile strategy of having Chase mobile apps for iOS and android. It proved to be of great value to its customers.
  • For 55% of millennials a brand experience on an app is more meaningful if it has location based services. Location based push notifications are also a very interesting way to promote your brand and services. You can send push notifications to people walking in one mile radius of your store offering them discounts and other promotional schemes. It increases your chances of having more walk-throughs. You create more awareness about your brand and products promotions.


  • 4. Apps help you track users in a better way
  • You get a huge window of opportunity to collect data and analyse it later to predict users behaviour once your user downloads and installs your app on his smartphone. You will know if the user is happy with the app. You can tweak your app to serve him better by spotting patterns in his behaviour.You can track his navigation, see the number of features he uses and the in-app purchases he has made. You can send promotional push notifications for the things he is searching for. You can know the optimal time to reach him. If the users have installed your app, you can take your marketing efforts up a notch by having beacons in your brick and mortar store if you have one.
  • You can use tools like Google Analytics, Flurry Analytics, Apsalar and UXCam to analyse the data the apps collect. These tools will help you collect data from apps and will help you analyse end-user behaviour and mobile application usage. You can then know details like what’s on the app user’s shopping list, how long they use the app, when do they drop off, average session length, and average revenue per user (ARPU).
  • 5. You get more users, more downloads and more sales
  • There always are fence sitters who observe, mull over a hundred things and then take the plunge. A good app drives these fence sitters into the sales funnel. Once a user installs your app on his smartphone, you get a toe hold. It is the way you engage, your interface, creativity, persistence, quality of your products and services that will finally motivate him to upgrade the app or buy something from you.
  • Furniture Giant IKEA changed the way it promotes its catalogue in 2013. The IKEA catalogue with catalog app changed the game for them. Their Fall’ 2014 mobile catalogue app became the number one downloaded app for a brand globally with 8.5 million downloads. This app had the element of augmented reality built in it – it enabled the users to place virtual furniture at home. Users selected a piece of furniture, then they put the catalogue itself on the ground where it acted as an anchor for the 3-D image of the selected chair or table. If the furniture needed to be rotated, the user could do it by rotating the catalogue.
  • The aim of the app was to improve the selection and purchasing process. Marty Martson, Product Public Relations Manager at IKEA US, said, “Some people are afraid that they’re going to make the wrong colour choice or the style might not look good with the other styles that they’re trying to mix and match it with or just not look good in that space, so they may not buy it, and that’s unfortunate because maybe it’s exactly what they need. So we think that this augmented reality feature may be a solution for some people to really help them with that buying decision in the process.”
  • You will need to promote your app through different marketing strategies for more downloads to increase your sales. Build a website, make some promotional videos, promote your app on social media sites, offer your users special discounts for making in- app purchases after downloading and installing your apps.


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