Social media marketing posts

A Good Facebook Business Page

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  • Get the Facebook Business Page Foundation Right
  • Among the first items to check off your list is establishing a unique URL for your new Facebook. Emily Taffel, founder and CEO of public relations firm Mugsy PR, says that her team chose as their company’s Facebook page URL.
  • “It should be whatever your company name is,” she explains. A lot of businesses don’t even realize they have some control over that URL. It’s handled on the Settings page, where you can follow the prompts to claim your unique address. “Obviously, you want to snag your branded business name,” Taffel says, adding, “but once you create it you can’t change it again.”


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  • Now head over to the Category settings and spend the time working on how to label your business. “Depending on which category you pick, it changes which aspects of Facebook you can access,” Taffel says. “For instance, if you say that you’re a product-based business, then you have certain sections that pop up in your ‘about’ section; you have more ecommerce options, and you have different options than if you identify your business as a nonprofit.” Getting that category right is important, so be thoughtful about this step and it will pay off down the road.
  • That About section forms another foundational piece of every good small business Facebook page. Mike Koehler, president of marketing company Smirk New Media, likens the About space to a digital version of an elevator speech. It’s a place where companies can explain what their business is and what it does. But beware: you don’t get a lot of room for text.
  • “You should really refine each word you put there,” Koehler says. That means not just boiling down your mission to a brief statement, but making every word and phrase count. “It’s an opportunity to explain the business with the right keywords,” Koehler says. Many small businesses focus on keywords in their post content, but the keywords in your About section are instrumental in driving the right visitors to your page.


  • Give Your Facebook Business Page Recognizable Spin
  • During this initial setup phase, give your Facebook Business page a presence that matches the rest of your brand. As you set up each area, add your business’s personality into the mix.
  • “If [your Facebook page is] the only place that a person interacts with you and your brand, they should get all the information they would get on your regular website and in your physical location,” Koehler says.
  • Don’t just make it a placeholder, assuming that visitors will look elsewhere for additional details about why they should do business with you. “Many businesses don’t realize that a lot of consumers out there begin and end their research inside of Facebook,” says Koehler.
  • You should reflect part of that personality and brand presence through the images you use to identify your page. “As a business, your profile picture should always be your logo or something very recognizable for your brand,” Taffel says. This doesn’t mean you can’t be whimsical or timely later—you can play around with the cover photo to your heart’s content.
  • “You can change that every single day if you want to,” Taffel says. But your profile picture should be something visitors can quickly identify as tied to your business. “That way people automatically recognize your logo and your posts, and it’s branded for your company every time.”

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  • Connect Your Facebook Business Page
  • Before you consider your Facebook page ready for prime time, you need to be sure you’ve made it a primary piece of your overall online presence with connections out to your website, blog, and any other social media channels you use.
  • “We always say that Facebook is kind of a hub, but from there visitors should be able to link directly over to your Twitter, your Instagram, your Pinterest or whatever,” says Taffel. Facebook includes a mechanism to create tabs for each one of those channels, and small business operators should take advantage of those tools.
  • “You can actually link to anything through Facebook with their widgets,” Taffel explains. In the Facebook search engine, just type in the link you want—Twitter, WordPress, etc.—and add “for pages.” Taffel often recommends Woobox to her clients as one of the better platforms for Facebook linking.
  • When you’re ready to start driving visitors to your new Facebook Business page, Koehler recommends that you leverage the data you’ve previously gathered. “Take all of the existing contacts you already have from tyour business—and usually that’s a good spreadsheet or a good email list—and invite those people to that page as the first kickoff.”
  • Many small business owners just launch a Facebook page and sit back and wonder why no one’s stopping by. “If you haven’t invited all the people you already have an existing relationship with, you’re not going to get those people who already have an ingrained connection with you,” Koehler says. “That’s one of the first things people ought to do, but they don’t often do it.”


Understanding the 4 Main Types of Web Traffic

  • 1. Direct Traffic
  • Direct traffic consists of people who enter your site directly into their web browser in order to visit. These people already know about your brand; otherwise, they wouldn’t have any means of accessing your site. For most established businesses, direct traffic is a result of long-term brand familiarity or repeat visits. For other brands, it’s attributable to an offline advertising or marketing strategy. For example, if you publish and distribute a series of brochures that showcase your website, it could encourage direct traffic.
  • An increase of direct traffic without a significant increase in offsite marketing is generally an indication of increased brand awareness. Unlike referral, organic, and search traffic, direct traffic is difficult to scale, making it one of the less effective sources of traffic in the long term.


  • 2. Referral Traffic
  • These are people who find your site through external links located throughout the Web. For example, if you publish a press release with a link back to your site and someone chooses to click and follow that link, that person is considered a referral visitor. Referral traffic is simple to increase; the more links you have, and the more links you have on high-authority or popular sources, the more people will want to follow your links and get to your site.
  • However, be careful building links for your referral traffic efforts; if Google’s search bots determine that you’re spamming people or building low-quality links, you could get yourself penalized, which could completely compromise your organic traffic efforts. Instead, focus on building links on the highest quality sources you can find, and use your links as a way to provide value to readers, not just as a gimmicky route to your site.



  • 3. Organic Traffic
  • These people found your website through an online search. While more than two-thirds of all online searches go through Google, traffic from Bing and Yahoo are also included in the organic traffic metric. The way to increase your organic search traffic is through search engine optimization (SEO), which is a collection of strategies that make your site more authoritative and increase your ranks for various search terms.
  • Organic traffic is highly scalable, meaning the more effort you put into it, the greater returns you’ll see, and those returns will show an exponential return. You may need several onsite fixes to make sure that Google can see your full site and see it as an authority, but the big factor responsible for increasing search ranks is high-quality content. Aside from that, offsite links and an active social media presence can do wonders helping you out—and you’ll tackle those simply by addressing numbers 2 and 4 on this list.


  • 4. Social Traffic
  • As you might imagine, social traffic consists of people who found and visited your site through links on social media platforms like Facebook or Twitter. Like organic traffic, social traffic is highly scalable—the more followers you gain, the easier it will be to cultivate even more followers, and eventually you’ll have a torrent of new social visitors on a daily basis. The key is to post updates consistently and to engage your followers as often as possible. Your goal should be to build and engage a community, not just to have a token social presence.
  • As part of your online marketing campaign, you’ll need to measure these traffic sources regularly, and determine which are the most effective and which ones require more effort to become successful. Fortunately, measuring these traffic sources is a relatively easy process.Log into Google Analytics and check out the Acquisition tab. Under “Acquisition – Overview” you’ll find a useful chart that compares these four sources of traffic against one another, so you can keep tabs on your growth and discover which channels are the most effective for your business.

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“The Phygital world”: Retail’s future



  • 10 years that saw probably the most critical changes ever, has some more to offer.The move from physical to computerized is progressing, but then we have another developing pattern that is by all accounts a definitive arrangement.


  • An idea that has the best of both universes, with unparalleled shopper experience, customized down to the Tee and choices incomprehensible – Phygital.
  • 1. The “touch and feel” of a physical store joined with accommodation and flexibility of a Digital store.


  • 2. Envision strolling into a store with your cellphone and there is a business official welcome you in. Some way or another she knows you have been keen on a couple of blue denims in addition to other things and offers you a showcase of main 10 accumulations on an existence size advanced presentation.
  • 3. What’s much all the more fascinating is that every one of the choices are pretty much inside of your financial plan! Astounding? There is more, you can see surveys from clients for every item, different choices and blends of what different items could assist you with sloping up your look. You can ask for a home conveyance, figure out what number of individuals close to your territory as of now have a comparable item, pay on conveyance, return, trade, alter your dress to an immaculate fit, plan your own particular shoes and have it conveyed thus substantially more!


  • 4. The conceivable outcomes appear to be boundless! Purchasers can figure out where their items are sourced from and news on those brands, style recommendations from expert beauticians, updates for the items purchased that are nearing termination, programmed request situation for renewing basic supply supplies and so on. To condense the general purpose, the expression “Buyer is the ruler” will be a reality.
  • 5. One of the biggest issues an online store appearances is logistics. From request position to request conveyance and overseeing returns, they understand that one of the principle purposes behind buyers to go online is the accommodation of time. They can shop at whatever time, anyplace and demand conveyance whenever it might suit them.
  • 6. Physical stores give purchaser the “touch and feel” advantage where they can experiment with their decisions and select the best fit.
  • 7. A Phygital store would give a bound together affair, mixed bag and comfort of an advanced store with the customized experience of a physical store.
  • 8. The difficulties of online store logistics could be fathomed to a more noteworthy degree, say you need to give back an item you shopped on the web, you should simply drop in at the closest Phygital store to return/trade the thing if accessible, else you can ask for a warning when the item is in stock.


  • 9. Some of the time, when online customers discover one or a greater amount of the things they requested has not been conveyed, they can approach the closest Phygital store to get the thing/s without agonizing over organizing through unlimited calls with the client care!
  • 10. At the point when a client strolls into a Phygital store, the store proprietor knows the buy history of the client and can draw bits of knowledge on what else she could be keen on.


  • 11. Let’s assume, she purchased a couple of pants two weeks back however is currently looking for a shirt, wouldn’t you concur that if an official advises her of a limited time special on belts or shirts, the possibilities of her purchasing them are more? This is the way a store proprietor can cross-offer viably.
  • 12. A client arranging a get-away to Switzerland, would be occupied with experimenting with a reenacted skiing background.
  • 13. Having an immersive ordeal that reenacts skiing on the excellent slants of the Alps, or outdoors around it would without a doubt impact her purchasing choice.


  • 14. The center here is giving the best administration as well as totally rethinking the experience of clients all through their excursion of shopping.


  • 15. Prepared or not, Phygital stores will be the following upset in the retail space, extraordinarily the item fragments that require a sure level of customization. Energizing times ahead for every one of us!


10 Info graphics that will improve your social media marketing…

  • These 13 infographics give speedy references to truths, tips, and procedures that will help little organizations streamline their social networking advertising procedures, increment online perceivability, and foster client engagement. (Click the pictures to see the full infographic.)
  • Yet time and work force assets are required to do it legitimately.
  • Two of the primary reasons online networking advertising engages little organizations are the ease of passage and the capacity to cooperate with clients and prospects straightforwardly.


  •  1. Its all about the images:
  • social-media-infographicThe utilization of pictures can help expand engagement on online networking and in different types of promoting too.
  • This infographic indicates how pictures influence online networking, neighborhood hunt, articles, press materials, and ecommerce.
  • Not all organizations give themselves effectively to pictures, on the other hand. In the event that your item or administration is difficult to portray, consider utilizing staff photographs, workplace or field pictures, or energized video  arrangements.


  • 2. The 2015 Social Network image and Video Size Guide:
  • social-network-size-guide-f1 Every interpersonal organization has extraordinary sizes for the best picture show. What looks great on one may not on another.
  • This photo filled infographic will help your business look great on the accompanying systems: Facebook, Twitter, Google Plus, Instagram, Pinterest, LinkedIn, YouTube, Tumbler, Vine, and Snapchat.




  • 3. Sensible Social Media Checklist For Business:


  • Having a technique and arrangement of activity can make online networking showcasing more productive.
  • This agenda begins by having you characterize your intended interest group and rundown the difficulties they confront with the goal that you can make important, drawing in substance.
  • It then offers a modified way to deal with making substance for blog entries, Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, and Slide Share.


  • 4.  A Complete Check List for Social Media Managers:
  • images (37) Getting into a standard makes online networking showcasing less demanding and expands engagement.
  • This infographic separates undertakings into every day, week after week, month to month, and quarterly obligations.
  • Additionally included are the quantity of times you ought to post to distinctive systems, approaches to connect with others, how to audit your work, screen informal organizations, and react to messages and specifies.


  • 5. How To Create Perfect Posts for Social Platforms:
  • perfect-posts-feat-840x420 Making an online networking post that premiums and draws in your focused on customers is an essential objective of online networking promoting effort.
  • Realize what makes an effective post on online journals, Facebook, Twitter, Pinterest, Google Plus, LinkedIn, Instagram, and other informal organizations, and how to tailoar your message for the most perceivability.


  • 6. How To Get Your Blog Post Shared 1000 Times
  •   Get-Your-Blog-Post-SharedComposing a blog entry is only the initial phase in giving significant data to your intended interest group. You additionally need to motivate individuals to peruse and share it.
  • This infographic presents various methods for expanding your blog’s achieve that incorporates counsel on composing titles, improvement, making Pinterest-accommodating pictures, and sharing and re-sharing of substance.



  • 7. 4 Steps To Create Twitter Cards:


  •  This infographic covers the four stages included in making Twitter Cards and the advantages harvested from doing as such.
  • It records the diverse sorts of cards and blueprints ventures for making tweets all the more captivating utilizing them.
  • It additionally components tips on picking the card sort, including meta labels, card approval, and measuring results. Without using so as to leave Twitter, and Twitter Cards, adherents can download an application, visit a point of arrival, sign up for a bulletin, or utilize a coupon.


  • 8. How To Rule Pinterest for Ages:
  • The-Complete-Guide-to-Ruling-Pinterest-InfographicImprove comprehension of Pinterest? This exhaustive Pinterest infographic gives entrepreneurs valuable measurements, transformation actualities, set-up and board creation tips, and vital activities to shape an arrangement of activity.



  • 9. The Perfect Instagram Profile Page:
  • instagram-profile-optimization-guide-infographicHighlighted in the instructive article “9 Instagram Growth Hacks for Your Local Business,” this infographic assists organizations with making a complete Instagram profile.
  • Included are posting tips, for example, adding URLs to inscriptions, utilizing geotags on photographs and offers, and making drawing in subtitles that have the privilege conversational tone.


  • 10. Hashing Out The Almighty Hashtg:


  • Hashtags are still a mystery to many business owners. Those that use them see an increased engagement rate.
  • This infographic explains what hashtags are, why they are useful, the protocols for their use, and tips for conducting a successful hashtag campaign.
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