Social media marketing posts

Magento 2 development-What makes it better?

There is a big buzz around Magento 2 features. With development, production and default modes the overall performance of the new platform is well improved than its predecessor Magento. Here, if the developer makes an error in coding instead of the broken website, the user will create a custom page.

Magento 2  is much more flexible that allows user to access many files.

The following features explains what differentiates the new platfrom,

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->A much more streamlined customization process, with less upgrades and hassles  during upgradation.

->It has an updated technology stack ,on par with the latest trend.

->The site offers better performance and scalability , because of the improved caching mechanisms.

->The effort and the cost involved in the upgrade is reduced in Magento 2 than Magento 1.

->There is lesser probability of loss/breakage of modules during the upgrade process.

->For additional functionalities third party extensions can be easily integrated.

->It also includes testing code, testing resources and testing documentation  which reduces the bug fixes and development time.

Migration process

But how does all these improvements benefits the client?

It provides a better product at lower cost.

The ease of development reduces the development time.

It also provides a consistent user experience.

 

For enquiries related to Magento portal development and maintenance, please drop an email to sales@veltrod.in

Why is Magento a prospective platform for your eCommerce business

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Once you have decided to kick start your eCommerce business one big question that arises is choosing the best platform that suits the business needs. The chosen platform simplifies the creation of eCommerce website. Though there are multiple eCommerce platforms available in the market choosing the best one is essential.
While choosing an eCommerce platform certain factors have to be taken into consideration. They are

  1. Cost factor.
  2. Customization.
  3. Business centric features.
  4. User friendliness.
  5. Security.
  6. Acceptance.

All these above mentioned features serve as a benchmark for deciding the suitable platform. Of all the platforms available in the market Magento best suits the customer needs and ranks the top among its competitors.

Cost effectiveness

Why Magento Cost-effectivenessMagento is offered in two editions namely Community edition and Enterprise edition.Of these two CE(Community edition) is an open source platform and is available free in the market. It comes with extensive set of features and allows customization. Knowledge of PHP and ZEND  framework is needed for customization.

You can also impress your customers by integrating certain extensions like one step checkout, social login, Magento WordPress integration, Fooman Google Analytics, etc…

Admin friendliness

Once you are done with the Magento development, you will literally require no assistance at all. This is because various instrumental options are available for the admin backend, which simplifies the work and saves precious time.

In Magento admin has the option to upload simple, virtual, downloadable, configurable, bundled and group products, delete products in bulk. Further admin provides deep information for products such as images, exhaustive textual content, etc..

Business centric features

Magento is more robust and flexible to change. One of the major advantages in using Magento is that the entire platform can be changed into multivendor market place in the future. There is no limit either on the storage or on the product.

This indigenous and  sophisticated functionalities provides the needed support for multivendor environment on par with popular market places like Amazon, eBay, etc.. Additionally it provides responsive themes that increases the flexibility for the users accessing the store site using mobile. It also provides us to create an exclusive Magento mobile app for your website.

Performance optimization

With Magento you can optimize the eCommerce site loading speed from the beckend. It also provides default cache called the file system cache.This cache can enables to increase the site loading speed.Extensions like full page cache can also be utilized.

We can have the control over the number of http requests by merging JavaScript and CSS files together using the following steps

System->Configuration->select merge JavaScript and CSS files->Click ‘Yes’.

Effective marketing and security

magento-securityIn contrary to the other platform Magento is SEO friendly platform. It gives the choice of creating a search engine friendly URL for your sites and insert keywords through metatags. Whenever a new URL is created Magento dynamically creates a XML sitemap.

On the security side it provides transaction on the SSL layer,thus safeguarding the company’s credentials and all other user information from DOS and DDOS attacks. Additionally ,to gather customer attention it provides wide variety of newsletters templates to market your offers.

All the above factors indicate that Magento is very prospective platform for eCommerce business.

For any further queries send  a mail to sales@veltrod.in.

How to protect eCommerce Website from Hackers

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According the recent article published on Forbes , on an average around 30,000 websites are being hacked everyday. The reason is that information such as customer credentials stored on the company server earn hackers many dollars. Dos(Denial of service ) attack & DDOS(Distributed denial of service) attack is widely by hackers to gain access.

These attacks were initially carried out to spoil the company’s reputation.From large organizations to startup eCommerce firms are exposed to cyber attacks nowadays.

Hence protecting customer credentials from security threat is a major factor to improve eCommerce site conversion rates.

Lets have a look at the most common security threats and the ways to reduce them,

Choice of the eCommerce platform

Though there are multiple eCommerce platforms available the user should always choose the one that uses advanced object oriented programming language. Additionally , use of complex passwords and changing the admin path prevents the hackers from barging in.

Two factor authorization

One of the main advantages in the usage of two factor authorization is that only trusted devices can gain access to the store owner’s/admin backend. Apart form the usual username and password combination a randomly generated security code send to the owner’s mobile every 30seconds has to be entered. This keeps the hackers a step away from access.

Use of SSL for checkout

Inorder to make online transaction foolproof against malicious attacks, a secure connection between the eCommerce’s company server and customer web browser has to be established using Secure Socket Layer(SSL). Additionally ,using a HTTPs certificate for your website is useful as it encrypts the user credentials. Another advantage form the use of http is that you can win over your customers trust.

Tighten the security features

Deploy firewalls to prevent hackers form trespassing and access to vital information. To prevent SQL injection and cross site scripting add additional layer of security to applications such as contact form, login tables, etc…

Avoid storing huge voluminous customer data

Storing huge volume of customer data such as credit card number,its expiry date and card verification value can do more harm than expected level. Make sure you store minimum data for processing refunds.

Creating strong password criteria

Customers should be aware of the security threats facing them. Use a special password criteria such as minimum length, use of numerals, special characters  with one mandatory upper case letter. Such passwords are hard to  crack.

Frequent software updates

eCommerce site should always be updated to the latest version. Latest version fixes bugs and security issues found in earlier versions. Firms like Magento releases frequent security updates and recommends the customers to  install the security patches immediately after release.

Use of trusted extensions


While using eCommerce software like Magento to build your store website you  are lured to use third party extensions from the set of innumerable free extensions available online. Hackers often gain access to  the site via such unauthorized extensions. So to avoid breakthrough check your extensions before integration.

For further queries contact us at sales@veltrod.in.

 

 

 

Migration from Magento Go to Magento CE

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Magento go is all gone by now and its the perfect time to move on to the next platform. But what would best suit the needs as like Magento. Enterprise edition will cost you more, the best option is to move on to Community edition.

We may wonder why Magento again and why not any other platform,

 Why Magento?

Though magento is the most preferred platform there are few features possessed by it which retains the end user convenience. It is ready for any sort of customization and flexible enough to accommodate integration and tweaks.

Having used Magento Go, it is quite convenient to move on to the open source Magento Community edition than any other platform.

This helps in quick enhancement and customization of the current store instead of a new build. Also there is a greater advantage of surplus extensions and themes both free and paid available through Magento connect.

Does migration is purely technical?

magento_go_migration_magento_communityMoving over to Magento community from Magento Go is purely technical oriented task. Where Magento Go has specific features like drag,drop ,action buttons and a list of enable/disable settings were available on ready mode but in the open source Community edition all these features have to be set manually.

Moreover Magento Go uses few codes from Enterprise edition which eases the security related issues from Magento developers.Due to the lack of access to these codes the migration process have been though especially when customization of store has been carried out.

Since both Magento Go and Magento community possess the same kind of structure the dissimilarities has been tackled.

Migration process

Migration process does not result in the data loss as remapping is being carried out.

Hosting solution

It is always advisable to choose a cloud hosting provider. For example, hosting solutions like Amazon S3 are preferred among the customers who want to triple their business. Certain cloud hosting consultants like Cloud page link handle the necessary cloud server technicalities of the web store.

Export

Once the installation  process ends all the data is exported from Magento Go to Magento CE. Data include products, customer, orders, media files including product images, custom CSS, design files, custom templates, CSS and JavaScript files.

Installation

Installation of Magento CE 1.9.0.1 into the new server environment has to be done. Once the installation is completed, access to FTP, database and other technical add-ons are provided.

Design migration

This involves the migration of all the design features of the Magento Go into Magento CE environment. All the CSS files, JavaScript, design, styling etc… are migrated. If the site was responsive with the earlier edition the new migration replicates the feature else technical tweaks have to be done to make the site responsive.

Product migration

Product mapping is done during this stage to make sure that the category structure and attributes of the products are syncing with the newly installed CE. Then products along with the details including description, SKU, pricing, images, demo videos and other information has to be imported.

Customer details import

Customer database most valuable asset has to be imported. This process includes the transfer of customer details, login credentials, shopping history etc..for the successful continuation of the business strategy.

Configuration

Once all the import ends the next step is to focus on the store settings. This includes payment gateways, shipping addresses, specific store addresses, transaction emails, etc…

Testing

Testing process is carried out in phases beginning with compatibility check (responsiveness of the site). Next navigation back and forth across the pages, check out broken lines, form submissions, action  buttons and all other functional areas to check browsing convenience and errors.

On the backend admin options such as adding product form the backend, adding products to the cart has to be checked. In order to avoid cart abandonment shipping settings, payment settings and checkout process has to be checked regularly.Once checklist of all the above mentioned procedures has been completed the migrated Magento CE is ready is go live!

To migrate to a new Magento CE platform contact us on sales@veltrod.in.

Myths to be stop believing when it comes to CRO

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  • Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action.
  • Conversion Rate Optimization Is…
  1. A structured and systematic approach to improving the performance of your website
  2. Informed by insights—specifically, analytics and user feedback
  3. Defined by your website’s unique objectives and needs (KPIs)
  4. Taking the traffic you already have and making the most of it
  • 1: A/B testing equals conversion rate optimization

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  • Probably, the most common myth about conversion rate optimization is the one that equates the process with A/B testing. Simply put, A/B testing is about tweaking website, landing page or email elements in terms of position, color, size, and then testing different versions against each other to see which one will produce better results.
  • There is so much debate nowadays as to which button color converts best – green, red, or perhaps orange? But for the majority of businesses that experience problems with CRO, that’s not even the question. The real questions are: Do we understand how our customers purchase? Do we know what kind of information they will be looking for on our website? Have we provided them with everything they need? These are really just a few issues that could be hindering your website conversions. So, rather than beginning and ending the CRO conversation with A/B testing, businesses should strive to address major issues first.
  • 2: We can simply guess what our customers’ needs are
  • Oftentimes, businesses assume they know all there is to know about their customers’ needs and, therefore, it is not so important to ask customers anything. While these assumptions and hunches could be the starting points for a CRO, but they certainly shouldn’t be taken as facts. Without any factual validation, they remain mere guesses that can take the whole CRO process in the wrong direction.
  • CRO uses a data-driven approach to determining what it is that makes a visitor tick, what it is that is needed for them to convert. Instead of guessing these things, CRO utilises user feedback tools to ask current and potential customers directly. Although analytics is a vital piece to the puzzle, we can’t overstate the importance of user surveys and testing enough.

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  • 3: Too much coping is unhealthy
  • You can copy a successful business’s website, but you can’t really copy their success along with it.In rare cases where mimicking someone else’s web design results in more conversions, the design itself usually isn’t the real factor of change. Rather, the improvement is most likely a result of an unintentional removal of a problem or several problems that were obstructing conversions. For this reason, you should carefully evaluate your focus to see if you wrongly expect to increase conversions solely through website design.
  • Good design communicates a business’s professionalism and credibility. But it’s important to remember that it’s not the only thing that matters. You might need to dive deep below the surface, to the core values and objectives of your business, and reassess whether they’re aligned with the needs of your customers.

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  • 4: We can just find some tips and do it really quickly.
  • Regardless of some of the hype you can read on the Internet, the process of improving conversion rates takes work and time. It’s not a matter of just applying a few quick fixes. Significant results can be achieved only through a systematic approach. Naturally, you’d have to test each one of them.
  • In most cases, a successful A/B test takes two weeks to complete, so just imagine how much time you would need to spend on testing a hypothesis that can prove to be completely irrelevant, or even harmful to your CRO process. But if you back yourself up with data and have a well-developed process to follow, in the very early stages of CRO you will be able to set your priorities and invest time in that what matters.

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  • 5: You might think that Conversion rates are the only thing that really matters
  • Conversion Rate Optimization turns out, is no longer something nice to have, but it’s turning into a must for every company. A lot of marketers are a bit sceptical at first, though, about a service that sometimes sounds too good to be true. If you’re the person responsible for lead generation in your company, or if you’re running an e-commerce website, implementing different experiments and learning from the results can dramatically improve the number of leads or orders you’re generating from your site.
  • When implementing these processes in your organisation, you will find that although a lot of the tips and tricks online look rather easy, it’s not such a simple process as expected. If you’ve been thinking of implementing different experiments on your website, but still have a few reservations, this article will help you set some misconceptions straight so you don’t waste your time.
  • The goal here is not to try to convince every visitor by any means that your product or service is right for them and nudge them into converting. What effect is that going to have in the long run anyway? They will purchase or subscribe once, figure out they didn’t get what they were expecting and then they’ll make sure everybody knows about their negative experience with your business. So, it’s important to always stay true and constantly seek ways to improve your message so that it inspires prospects to take one step at a time.

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  • However, when talking to people in our area about the potentials of CRO, we still find that there are a lot of misconceptions about Conversion Rate Optimization.
  • CRO can make a significant difference in your conversion rates, but only if you’re willing to take a structured and systemic approach that relies on qualified data points. If you think you might encounter another misconception and are not sure, keep one thing in mind. Anything that promises quick wins, without taking into consideration everything that makes you unique as an organisation is probably too good to be true.
  • Real optimization is not a one trick thing, real optimization requires hard work and figuring out what’s right for your site and your customers.

Social Media Marketing Tips

  • Would you like to improve your social media marketing?
  • Are you up to date with the best social media tips and tools?
  • Mine Twitter to Grow Your Audience

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  • Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
  • There are many apps to help you find new followers, but one of my favorite places to find targeted followers is Twellow. This useful and free site is like the yellow pages for Twitter, and you can find and follow targeted users for every category, industry and interest imaginable.
  • Use specialized Twitter search prompts. Unlock the basic search functionality right on the Twitter screen by learning a few of the specialized prompts.

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  • Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.
  • Here’s how to use BuzzSumo to leverage the data of what has already been successful in terms of social sharing.

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  • Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.
  • For example, in this SlideShare deck Constant Contact included a link back to a resource page listing multiple blog posts with related content.

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  • Over the past two years, I’ve moved to adapt written content for multiple platforms, like YouTube, to increase my reach and visibility.
  • For example, by turning one of my List25 articles into video every week, I’ve grown the YouTube channel to 1.3 million subscribers and amassed over 200 million video views. A similar tactic with WPBeginner articles has grown subscribers to over 8,000, and the channel has increased sales for my WordPress plugins.
  • If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together.
  • Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else, check for it on all channels prior to using it for your campaign. Once you create your hashtag, follow and join the conversation!

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  • How much time do you spend crafting blog posts? Sending emails? Sitting in meetings?
  • Even if you have a good idea of where you’re spending the bulk of your time, you may often feel there simply aren’t enough hours in your day. Getting a handle on time management is a huge challenge for business owners.

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  • Take advantage of the free content publishing feature on LinkedIn called Publisher. It can increase your exposure to your target audience and help build your credibility as an expert in your industry. In fact, LinkedIn Publisher can greatly expand the reach of your business on LinkedIn, regardless of your network’s size.

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  • It takes a lot of time and effort to attract visitors to your website. When you do attract relevant visitors, it’s important to maximize the potential of that visit even after they leave your website.
  • There are now great retargeting options where you can follow your website visitors to other sites like Twitter and Facebook, and encourage them to take further action.
  • For example, to target your website visitors on Facebook, display “page like” ads and encourage them to become fans. This currently costs us 15 cents per fan. In return, we get a relevant fan and another place to reach our audience.

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  • Veltrod is developing mobile application for Android and Iphones. You can reach us through sales@veltrod.in

What are the ultimate sources that generate traffic to websites?

  • Here is the list of Free and Paid Traffic Sources.
  • Free Traffic Sources:
  1. Search engines: Search engines send more web traffic than anything else on the web. On site optimization as well as smart promotion through other traffic sources helps increase your visibility in the search engines.
  2. Email: Email is easily the second most important source of traffic on the web, and for some businesses, it easily takes first place. Email is the platform to use if you want to retain an audience, so it’s almost always a good idea to get an email signup form somewhere prominent on your site. It’s also smart to incentivise signups with some kind of giveaway in exchange for an email address. Remember, even social networks use email to keep their audience coming back.
  3. Facebook: While Facebook isn’t a great place to retain an audience these days, it can still be amazing as a referral source. The most important thing to remember about Facebook? It’s a place where captioned images get shared, not a place where blog posts get shared. Let your blog posts piggyback on captioned images.
  4. Twitter: When it comes to getting shared on Twitter, it’s all about the headline. Also keep in mind that images do far better than text alone. Finally, remember that Twitter is also a good place to find and interact with influencers.
  5. Forums: Forums are likely the most underrated referral sources on the web. According to Nielsen,17 percent of internet users visit a message board daily. This means more people visit message boards daily than blogs (11 percent) or Twitter (6 percent). More importantly, internet forums are topically focused, meaning they have very relevant audiences. Many message boards allow you to post a signature with a link to your site, so as long as you use the forum in a way that other members can appreciate, they can become a powerful source of traffic.
  6. Blogs: Of course, 11 percent of daily internet traffic is a big number, and that means blogs can be a massive source of traffic. The traffic is generally much more relevant and engaged than social media traffic. Guest posts, of course, are the most popular way to get traffic from blogs, but building relationships with bloggers or collaborating with them (even by having them guest post on your site) can be a powerful way to earn attention. Blog comments can also be a good source of traffic, although the comments themselves are best used as a lead up to connecting with the blogger more directly.
  7. YouTube: While referrals from your YouTube videos can be relatively rare, these referrals also often tend to be more heavily engaged. It’s also important to remember that you can build up a fairly loyal audience on YouTube with their own native subscription button, which, while not as good as email, is more powerful than a Facebook “like” in terms of audience retention. It helps to mention the link in the video, and to offer an incentive to click it. YouTube also tends to send referral traffic for a much longer period of time than most referral sources.
  8. Quora: Quora and other Q&A sites are much like forums in that they are used more frequently than people realize, and the traffic is much more relevant than many other sources. Quora referrals are also much like YouTube referrals in that they keep sending traffic for quite some time.
  9. Pinterest: Pinterest can be a massive source of referral traffic, and it is in fact responsible for more referral traffic than any social network but Facebook. However, it’s important to be aware of the demographic, primarily rural homemakers.
  10. Niche directories, classifieds, and resource lists: Yes, people still use directories. Alltop is one example of a heavily used directory. Many popular sites also maintain a list of resources. These resource lists can also be very powerful, in particular because they continue to send traffic long after your link is added. Business directories can also be very useful.
  11. Reddit: Reddit is heavily used, with approximately 15 million unique visitors each month. The demographics skew male and urban or suburban, essentially the opposite of Pinterest. The site exists almost entirely for people to post links, vote on them, and leave comments. Reddit has strong stances against self-promotion and marketing, so use it for your own benefit sparingly. Several major sites have been banned from Reddit for using multiple accounts to upvote their links or downvote others, so…don’t do that. When a link makes the front page, the results can resemble a small scale DDoS attack, due to the sheer amount of traffic, so keep that in mind.
  12. StumbleUpon: StumbleUpon sends more overall referral traffic than Reddit, and has a similar demographic, but the traffic is typically less engaged since StumbleUpon is essentially a way to “channel surf” the internet. It’s worth submitting your content to StumbleUpon, but your involvement should typically stop there. StumbleUpon does not reward you for networking or getting involved, on the site. You are rewarded strictly for the percentage of stumbled visitors that upvote your page. When a page does well on StumbleUpon, it tends to send referral traffic for quite some time.
  13. LinkedIn: If you’re B2B, this is the social network you want to be a part of.
  14. Podcasts: Podcasts can be a very powerful way to connect with an audience due to their more intimate nature. Even Spencer Haws had to reevaluate his opinion on the impact of podcasts after looking at his own data. As with YouTube, the barrier to podcast subscriptions is also much lower than the barrier to email subscription. The impact of podcasts can be expanded upon even more by embedding the podcasts on your site, and by posting your podcasts to YouTube.
  15. Slideshare: This is another good referral source if you’re B2B. Slideshare is a place to post PowerPoint presentations. If you use it, make sure your presentations are designed to make sense without somebody to present them. (This is a very common mistake.) Embed your slideshares on your site (and perhaps elsewhere) in order to boost the number of views, which can also help you get more exposure on SlideShare itself (similar to YouTube).
  16. Small search engines: Google isn’t the only search engine out there. Several others exist, and many are actually used more frequently than you might expect. Some search engines are also designed around a specific niche. Many of these search engines won’t find your site unless you submit it, so this can be a good way to pick up extra traffic.
  17. ViralContentBuzz.com: This site allows you to post your own content as well as share what you find on the site through social networks. The more active you are on the site, the more visible your own content becomes, so that others can share it.
  18. HARO: HARO, stands for Help a Reporter Out. You can use it to get in touch with reporters, which can help expand your reach. On the flip side, if you can get accepted as a journalist, HARO can be a good way to connect with influencers by having them post on your site.
  19. News Sites: While most news sites won’t allow you to write a guest post in isolation, it is possible in some cases to become a regular contributor to the site. If the site gets a great deal of traffic, these regular posts can be a consistent source of exposure.
  20. Technorati: This is the world’s largest blog directory, and it doesn’t take much time to get added, so it’s well worth it.
  21. Triberr: Triberr is a site that publishes your blog posts and allows others to “reblog” them on their own sites. This kind of syndication can be a useful way to pick up some extra traffic.
  22. Video Sites: YouTube isn’t the only video site out there, and it’s worth submitting your videos to other sites for a bit of extra traffic. A list of 32 of them can be found here.
  23. Ebay: You can link to your site from the About Me page on Ebay.
  24. Real World Conferences and Meetups: Not all conferences are paid. Calling this a place to get referral traffic might seem a bit strange, but meeting people in person is one of the best ways to solidify a relationship that will result in a larger audience.
  25. Tumblr: This blogging platform can be a good way to pick up a bit of extra traffic.
  26. WeFollow: This site measures the influence of social media personalities based on not just their number of followers, but on how influential those followers are, based on their number of followers, etc., similar to Google’s PageRank. This is a good site to use in order to find influencers to connect with and grow your traffic as a result. You can also submit your accounts to WeFollow, which in some cases may increase the visibility of your social accounts.
  27. Instagram: Using an introductory image to drive visits from Instagram can be helpful.

 

  • Paid Traffic Sources:
  1. Search Engine Pay-Per-Click Ads (Such as AdWords): Search engine advertising is widely used for a good reason. The traffic is highly relevant and, if you’re willing to dig, you can still find fairly inexpensive queries to target that are relevant to your target audience. The biggest mistake people make with Adwords and similar services? They either send all traffic to the same place, instead of the most relevant page, or they make no effort to filter out “negative keywords” that will result in clicks without payment. Remember that there are many search engines besides Google, where the competition for ads is much lower.
  2. Retargeting Ads (Such as Adroll): These kinds of ads help give you the “stereo effect” by showing your ads to people who have already visited your website. (Adwords does this too nowadays.) This keeps you top of mind and familiar in the eyes of your visitors, but be warned. If used excessively, it can creep out consumers.
  3. Pay-Per-View Ads (Such as Media Traffic): Pay-per-view ads are most useful if you have gotten very good at optimizing click through rates, since the price you pay isn’t impacted by the number of clicks, just the number of times the ad is seen.
  4. Direct Navigation Traffic (Like Trellian): Direct navigation occurs when a user types a domain name directly into their browser, clicks on a link, etc., and the domain does not exist. Direct navigation ads analyze the URL for keywords and redirect the user to your domain if it is deemed relevant. Direct navigation traffic is much lower in relevance than most other forms of paid traffic, but the costs are also very low, so if your goal is to reach as many people as possible, this may be the most effective option.
  5. Mobile Ads: Recent research by Medialets confirms that mobile users do in fact convert based on mobile ads, especially those that are shown in apps as opposed to the mobile web. Mobile ads placed directly by publishers tend to do better than those placed by networks, at least so far.
  6. Social Media Ads: Social ads have proven to be fairly effective as a source of revenue but they should be used with caution. They are often most effective when paired with a smart social media strategy, by focusing on ads that stand a change of getting shared.

10 Rules that Social Media Marketing follows

  • Utilizing the force of substance and online networking promoting can hoist your group of onlookers and client base dramatically. Be that as it may, beginning with no past experience or understanding could be testing. It is crucial that you comprehend online networking promoting basics. From expanding quality to expanding your online section focuses, maintaining these 10 laws will fabricate an establishment that will serve your clients, your image and – maybe in particular – your primary concern.

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  • 1. The Law of Listening
  • Accomplishment with online networking and substance advertising requires all the more listening and less talking. Perused your intended interest group’s online substance and join examinations to realize what’s essential to them. At exactly that point would you be able to make substance and sparkle discussions that add esteem as opposed to disarray to their lives.
  • 2. The Law of Focus
  • It’s ideal to practice than to be a handyman. An exceedingly engaged online networking and substance advertising technique planned to manufacture an in number brand has a superior chance for accomplishment than an expansive procedure that endeavors to be all things to all individuals.
  • 3. The Law of Quality
  • Quality trumps amount.
  • It is ideal to have 1,000 online associations who read, impart and discuss your substance to their own gatherings of people than 10,000 associations who vanish subsequent to joining with you the first run through.
  • 4. The Law of Patience
  • Online networking and substance advertising achievement doesn’t occur without any forethought.
  • While it’s conceivable to find lightning in a container, it’s significantly more probable that you’ll have to focus on the whole deal to accomplish results.

 

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  • 5. The Law of Compounding
  • In the event that you distribute astounding, quality substance and work to construct your online gathering of people of value devotees, they’ll offer it with their own particular crowds on Twitter, Facebook, LinkedIn, their own particular web journals and that’s only the tip of the iceberg.
  • This sharing and talking about of your substance opens new section focuses for web indexes like Google to discover it in watchword looks.
  • Those section focuses could develop to hundreds or a great many more potential courses for individuals to discover you on the web.

 

  • 6. The Law of Influence
  • Invest energy discovering the online influencers in your business sector who have quality crowds and are prone to be keen on your items, administrations and business.
  • Interface with those individuals and work to assemble associations with them.
  • On the off chance that you get on their radar as a legitimate, intriguing wellspring of valuable data, they may impart your substance to their own particular devotees, which could put you and your business before a tremendous new gathering of people.

 

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  • 7. The Law of Value
  • On the off chance that you invest all your energy in the social Web specifically advancing your items and administrations, individuals will quit tuning in.
  • You must enhance the discussion. Concentrate less on transformations and more on making stunning substance and creating associations with online influencers.
  • In time, those individuals will turn into an effective impetus for informal showcasing for your business.

 

  • 8. The Law of Acknowledgment
  • You wouldn’t overlook somebody who connects with you in individual so don’t disregard them on the web. Building connections is a standout amongst the most imperative parts of online networking promoting achievement, so dependably recognize each individual who contacts you.

 

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  • 9. The Law of Accessibility
  • Try not to distribute your substance and afterward vanish.
  • Be accessible to your group of onlookers.
  • That implies you have to reliably distribute content and partake in discussions.
  • Devotees online can be flighty and they won’t waver to substitute you on the off chance that you vanish for quite a long time or months.

 

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  • 10. The Law of Reciprocity
  • You can not anticipate that others will share your substance and discuss you on the off chance that you don’t do likewise for them.
  • Along these lines, a period’s segment you spend on online networking ought to be centered around sharing and discussing substance distributed by others.

3 Digital Marketing mistakes that one should avoid.

  • Advanced promoting is digging in for the long haul as well as it is reliably turning into a bigger piece of most organizations’ showcasing spending plans each year. As per E marketer.com, in 2010 organizations spent twice as much on TV than they did on advanced. Before the end of 2015, TV and computerized spend will be just about equivalent. So what does this mean for you?
  • Well on the off chance that you don’t have your site up and coming, aren’t participating in Search Engine Optimization (SEO), Content Marketing or some sort of Search Engine Marketing system you might need to put forth a business defense for doing as such. It likewise implies more organizations are jumping head first into computerized showcasing and becoming tied up with the buildup of different popular expressions they see online or on online network. Yet ordinarily regardless they need genuine comprehension of what they ought to anticipate from their advanced showcasing endeavors or from a computerized promoting organization.

 

Hand holding a 3d Digital Marketing Sphere on white background.

Hand holding a 3d Digital Marketing Sphere on white background.

  • Here are a few tips to assist you with maintaining a strategic distance from what I would consider the 3 greatest oversights organizations make in advanced promoting.
  • Botch #1: Poor Planning
  • In the Navy we used to say “Legitimate Prior Planning Prevents Piss Poor Performance.” When it comes to computerized showcasing this may be the greatest misstep organizations make. The absence of a sorted out firm procedure will prompt squandered time, cash and opportunity.
  • Before you contribute genuine dollars toward your computerized promoting endeavors you ought to have the accompanying arranged out. Comprehend your commercial center.
  • A brand needs to have a sound comprehension of its rivals, topographical limits, client demographics, existing circulation channels, and any data on patterns in your business sectors (both demographic and item related).

 

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  • Botch #2: Unrealistic Expectations
  • While running an advanced showcasing organization, we see organizations of all shapes, sizes, and spending plans. What’s more, it never comes up short, whether the organization is burning through $5,000 a month or $500,000 a month on their computerized showcasing endeavors they all have the same desires of quick results.
  • In many examples the ink isn’t even dry on the agreement and our telephones and messages are running insane with inquiries like “Why aren’t we on page 1 for Google as of now” or “Why isn’t our Pay Per Click battle hitting it’s Cost Per Acquisition objective?”
  • Even when desires have been unmistakably set. Or somewhere in the vicinity you thought. The thought that computerized breaks even with moment results is one of the greatest misinterpretations, particularly for organizations more up to date to this practice.
  • The truth of the matter is, even computerized crusades set aside time to be created, streamlined, and enhanced to where you are seeing the outcomes you are seeking after. It is vital to impart sensible desires to your customers.
  • The accompanying are normal courses of events per administration:
  • 1. Pay Per Click Campaign: 90 days.
  • This is a normal gauge yet with Pay Per Click crusades, the offering should be improved and the duplicate should be always A/B tried to locate the right informing so that the customer’s objectives can be met. This doesn’t occur without any forethought. As changes are made, they need time to develop and pick up footing. This as a rule takes 90 days.
  • 2. Site design improvement: 90-180 days.
  • SEO is a standout amongst the most secretive parts of computerized promoting in light of the fact that Google holds every one of the cards and they are always showing signs of change the diversion’s principles. Along these lines, we attempt to set achievable objectives and oversee desires for potential achievement. To be completely forthright, 90 days is being liberal.
  • 180 days is generally more practical, and everything relies on upon the watchwords you are attempting to rank for and how aggressive they are.
  • 3. Online networking: 30 days.
  • You ought to be occupied with social tuning in, examining your rivals and arranging your substance date-book ahead of time. Online networking has gotten to be information driven and should be followed simply like some other showcasing channel.
  • The times of posting unrehearsed scraps about your organization like “Extraordinary time at the organization breakfast at the beginning of today, ate an abundant excess bacon… ” are over. These presents need on be well thoroughly considered and focused on towards participating in your particular gathering of people.
  • Online networking will likewise assume a noteworthy part in any substance promoting techniques.
  • There are numerous different illustrations of the different parts of advanced advertising, however I think you get the point.
  • Be patient and let the battles create. Because you aren’t getting results in weeks 1 and 2 doesn’t mean you have to frenzy and attempt to change your procedure.
  • Too often organizations jump around and never settle into discover what truly works and what doesn’t.

 

Consider-ALL-Things-When-It-Comes-to-Digital-Marketing.docx

  • Botch #3: Not Being Informed
  • Advanced Marketing is no more a billow of smoke and mirrors where nobody knows whether the dollars spent are delivering results.
  • With the approach of new investigation programming, each dollar, each perspective, each snap can be followed and broke down. The inquiry is do you have the right assets to perform genuine information science?
  • 1. As an entrepreneur, administrator, or advertising staff part it is your obligation to be educated about how your organization is spending its promoting spending plan.
  • 2. Regardless of the possibility that you have employed an organization or put resources into in-house staff, how would you know they are qualified or performing at ideal models?
Marketing concept on blackboard

Marketing concept on blackboard

  • 3. Regardless of the possibility that a brand is working with a promoting organization, key partners must be mindful and take responsibility for information focuses. For instance, in the event that you are running PPC battles, you ought to know how to sign into Adwords and check the record history and have the capacity to take after the changes being made to the record. This ought to be the same with any parts of computerized.
  • 4. Know the terms, the KPI’s and best practices.
  • 5. The measure of free learning materials out there is interminable. On the off chance that you don’t have room schedule-wise then you ought to discover somebody who does. Contract an expert to run reviews each month and weed out inadequate work. This will spare you a considerable measure of cash over the long haul. It will likewise keep your essential advertising office and staff on their toes in the event that they know somebody will be checking their work.
  • 6. All in all, advanced promoting, including versatile, will keep on developing and advance well into the future and will inevitably obscure conventional TV, radio and print. This is the ideal opportunity to verify that you are taking full advantage of your promoting spend.
  • 7. Be arranged to stay aware of the times and have a versatile advanced technique that can modify with the patterns.

 

How to Make Interesting Info-graphics within 30mins…

  • From word mists to network information perceptions, infographics have turned into an essential arrangement for substance in a moderately brief timeframe. In spite of the fact that the “infographic” is just the same old thing new, its expansion and development has been completely exponential in the previous couple of years. Whether you adore them or contempt them, the rising ubiquity of infographics can’t be denied.
  • In the event that you need to get a message over, whether it is for your business, blog, or book club, utilizing an infographic can be the most ideal approach to do it. In case you’re unequipped for drawing an unmistakable human stick figure, not to mention a whole information perception, you may be obsessing about the irritating reality that infographics are extremely popular.

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Source: didit.com

  • For some odd reason there are numerous individuals out there who need to convey a message utilizing an infographic who do not have any aesthetic aptitudes. It is fortunate for us that instruments and assets have appeared everywhere to even the most sad of us (like me) make excellent infographics.
  • Before we get into the bare essential, there are some fundamental tenets you have to take after while making infographics. At any rate you have to tail them while making infographics individuals will need to really read. Because you’ve assembled a photo with words and numbers doesn’t make it an infographic, absolutely not a viable infographic.

 

  • Before beginning, verify you have the accompanying tenets personality the top of the priority list:
  1. Make a point: Don’t simply slap futile numbers on a diagram. Your infographic needs to have an unmistakable and solid starting, center, and an end. It must read like a story, not care for a selection from a trivia book.
  2. Try not to waffle: If you locate a succulent bit of information that entrances you however isn’t significant to your message, please abstain from incorporating it in your infographic. Go wonder over it in private and don’t take your perusers thinking about something else. Adhere to the point and make it straightforward.
  3. Check yourself before you wreck yourself: Get your data from valid sources and refer to them at the base of your infographic.
  4. Brand it: Make beyond any doubt it’s unmistakable that you or your association made the infographic.
  5. Make it sharable: Whether you incorporate tweetables, a Pin It catch, Facebook offer, or whatever your informal community of decision is, ensure that individuals can get the message out about your new staggering infographic. Bear in mind to likewise incorporate install code so individuals can put your infographic all alone site.

Learnnovators_Infographics_Elearning_2

  • Making Your Infographic. Since this is an article about infographic creation, it appeared to be proper that I ought to incorporate an infographic. I am going to make this infographic utilizing the strides sketched out underneath

 

  • Step 1: Research
  1. It’s called an infographic which is as it should be.
  2. You need to incorporate some valuable data. Without it, your infographic gets to be craftsmanship. More awful, it turns out to be awful workmanship.
  3. Thus, get your work done and do it well.
  4. You may have the capacity to avoid this part in case you’re a genuine master in your theme, yet and, after its all said and done, it’s great to get your work done.
  5. It’s essential to do this part to begin with, since the information you settle on showing will figure out what sort of infographic you have to make.
  • Step 2: Choose a Template
  1. I utilize Piktochart to make the majority of my infographics.
  2. Out of the considerable number of instruments I’ve utilized, Piktochart is by a wide margin the best with regards to a blend of adaptability, alternatives, and general convenience.
  3. The trap is to pick a layout that will benefit a vocation of speaking to your information without you needing to change or tweak it excessively.
  4. This is the place your examination from step one comes in. Use it to choose what sort of format will best suit your information.
  5. Piktochart offers an abundance of formats, so you won’t have an issue.
  6. You can agree to a free record or paid record.
  7. In the event that you anticipate making infographics time and again and you need to do it without burning through many dollars on a visual architect or losing your psyche, I recommend putting resources into the paid record.
  • Here’s a depiction (on the privilege) of only a couple formats I can look over in my Piktochart account.

WhatMakesaGoodInfographic_5111a33e978c0_w969

 

  • Step 3: Insert Data and Customize (30 minutes)
  1. Take all the information you accumulated from step one and place it into the layout.
  2. In spite of the fact that we’ve essentially wiped out the need to consider the outline of your infographic, it’s still critical that you can introduce the information in a composed and sensible way.
  3. Use bolts to assist data with streaming and make it scannable as you would a blog entry.
  • Step 4: Reveal Your Infographic to the World
  1. Here’s the infographic I made in 32 minutes as a show for this article.
  2. In the wake of doing the examination, it was simply a question of sorting out my information and embeddings it.
  3. I needed to do just a little customization since I picked a format that suited my information well.

 

  • On the off chance that you are willing to invest more energy, you could make your infographic longer and more inside and out!

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