Small business posts

Parameters of Hybris Mobile and Desktop Site

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Most people face problems on setting  mobile site and understanding parameters that control the switching of Desktop and Mobile site. Also, how does responsiveness of the site differ in both Desktop and Mobile site?

Now let us have a look at the differences in terms of technical aspects that differentiates both Desktop and Mobile site.

In terms of User Interface

Basically both Desktop and Mobile site differs in terms of the UI. UI is controlled by languages such as HTML,CSS,JavaScript, etc..

But the backend code remains almost the same for both Desktop and Mobile site.

Additionally , UI defined using Hybris WCMS ,need to define different page templates , Content slot, ContentPage, ProductPage and the corresponding relationship between them for both Mobile and Desktop site.

In terms of Java Code

First we need to detect the devices from which the request is arising, in order to set the Ui Experience level on par with the device.

This is carried out using an interceptor ie.Device Detection Before Controller Handler using class Default Device Detection Facade and more specifically in Spring Device Request Device Data Populator.

Once device detection ends, the detected device must be mapped to UI Experience level (eg.mobile,tablet,desktop,etc..) in class DeviceDataUI ExperienceLevelPopulator.

After this the detected UiExperienceLevel is compared with the supported Ui Experience Level and if there is an appropriate match the detected Ui Experience Level is set to this value.

Switching of Mobile and Desktop site
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Ui experience level is configured in the properties file by setting the property “uiexperience.level.supported”.

The value “uiexperience.level.supported”  should be specified in the correct format using Comma separated Camel cases names like Mobile, Desktop , or Desktop ,Mobile for the functionality to work correctly.

There is also an additional interceptor , SetUiExperienceBeforeControllerHandler called before the request reaches the controller. This usually checks for the parameters like “uiel” (like?uiel=Mobile) in the request and if  set, its value is used to override all the previous UiExperienceLevel.

The corresponding CSS, JS and images are set based on the Ui Experience Level and we see either Desktop or Mobile site.

Responsiveness

responsiveWhen the website has been designed for responsive design then the site parameters gets adjusted according to the device type, this is done because responsive JS is used.

Hybris eliminated the need for Desktop and Mobile site by making the Desktop site responsive according to the request made.

At Veltrod, we offer best services using the industry best methods and practices, for customized website creation contact us on sales@veltrod.in.

Why choose Hybris for online shopping portals

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Over the last few years we are taking a bend, by jumping into lot of eCommerce websites that allow shopping by following a Business to Consumer(B2C) or Business to Business(B2B).

B2C is suitable for people who sell apparels,electronics, furniture, etc..to individuals for personal use.

Whereas , B2B portals sell infrastructure materials like cement, bricks, automotive parts to other companies or portals.

Do you own as eCommerce store and want to shift into a more customized platform then hybris is the best choice to move on.

Why Hybris?

Of all the platforms available why do you specifically want to choose Hybris?

Hybris is an eCommerce platform that offers functionalities for both B2B as well as B2C online shopping stores. Hybris is the most preferable platform among the European market. Around 2500 customers are using Hybris for their online business.

Hybris requires all the login credentials and license to be accessed. It is an ideal solution for companies who need long term solutions for their online store. Based on the services preferred the cost of standard licenses could cost around $50,000 per year.

Listed below are some of the features of Hybris which make it the best platform for online business.

Features of Hybris
High performance

Because of the provision of high merchandising options, products are displayed without being over looked. This eases the customers effort in searching and increases the need for buying.

Ability to search

Advanced alternative search options are provided. This enables the users to look out their choices based on region, category, price and more..

Customization

Hybris is a highly customizable eCommerce store across numerous channels that provide multiple functionalities. Additionally certain components like Hybrisn eCommerce accelerator help  penetrate the market within a fraction of seconds.

High scalability

Whenever needed huge voluminous data can be added to the store at any point of time. This helps the sellers to add the products that best suits the current trend in the market whenever needed.

Integration

Multiple storefronts can sell their products on a single server/platform. Also ,integrated payment sections are also available.

User interface

Effective navigation is offered in Hybris. This reduces the probability of users entering a labyrinth and gets confused over thousands of featured products.

Hybris development team at Veltrod

Having gained experience of developing eStores , we will become the best partner for you. To reach out to expert hybris developers who develop astounding products that best suits your requirements send a mail to us on sales@veltrod.in.</span

Magento 2 – Is It Worth The Hype?

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  • When the new version of Magento 2 came out, there was a huge hype worldwide among the eCommerce customers. It turns out  that Magento offers a much more  features to meet the business needs.
  1. The upgrade process occurs much faster and easier because the new standalone feature check for the prerequisites before installation.
  2. Magento 2 left its old sass/compass and has adopted HTML5 and CSS technologies. This is the very structure of the platform , that helps Magento to keep up with the new evolving technology.
  3. To begin, the presence of solid import/export tools make Magento 2 transition easy.
  4. It can be used to deliver the best possible solution to the client.
  5. Grouping of menus options by function such as product, marketing, content and report reduces the learning curve while working on the Magento.
  6. With full page caching from static pages, Magento 2 has reduced the load on the server.
  7. Moreover it offers an improved UI for its developers. For making UX-related discussions such as evaluating parameters to indicate how users interact with the website prove to be very crucial for web masters and developers.
  8. With improved functionality, ease of customization without making changes to the core features and better UI makes Magento 2 platform the most preferred to meet all the business requirements.

Why is Magento a prospective platform for your eCommerce business

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Once you have decided to kick start your eCommerce business one big question that arises is choosing the best platform that suits the business needs. The chosen platform simplifies the creation of eCommerce website. Though there are multiple eCommerce platforms available in the market choosing the best one is essential.
While choosing an eCommerce platform certain factors have to be taken into consideration. They are

  1. Cost factor.
  2. Customization.
  3. Business centric features.
  4. User friendliness.
  5. Security.
  6. Acceptance.

All these above mentioned features serve as a benchmark for deciding the suitable platform. Of all the platforms available in the market Magento best suits the customer needs and ranks the top among its competitors.

Cost effectiveness

Why Magento Cost-effectivenessMagento is offered in two editions namely Community edition and Enterprise edition.Of these two CE(Community edition) is an open source platform and is available free in the market. It comes with extensive set of features and allows customization. Knowledge of PHP and ZEND  framework is needed for customization.

You can also impress your customers by integrating certain extensions like one step checkout, social login, Magento WordPress integration, Fooman Google Analytics, etc…

Admin friendliness

Once you are done with the Magento development, you will literally require no assistance at all. This is because various instrumental options are available for the admin backend, which simplifies the work and saves precious time.

In Magento admin has the option to upload simple, virtual, downloadable, configurable, bundled and group products, delete products in bulk. Further admin provides deep information for products such as images, exhaustive textual content, etc..

Business centric features

Magento is more robust and flexible to change. One of the major advantages in using Magento is that the entire platform can be changed into multivendor market place in the future. There is no limit either on the storage or on the product.

This indigenous and  sophisticated functionalities provides the needed support for multivendor environment on par with popular market places like Amazon, eBay, etc.. Additionally it provides responsive themes that increases the flexibility for the users accessing the store site using mobile. It also provides us to create an exclusive Magento mobile app for your website.

Performance optimization

With Magento you can optimize the eCommerce site loading speed from the beckend. It also provides default cache called the file system cache.This cache can enables to increase the site loading speed.Extensions like full page cache can also be utilized.

We can have the control over the number of http requests by merging JavaScript and CSS files together using the following steps

System->Configuration->select merge JavaScript and CSS files->Click ‘Yes’.

Effective marketing and security

magento-securityIn contrary to the other platform Magento is SEO friendly platform. It gives the choice of creating a search engine friendly URL for your sites and insert keywords through metatags. Whenever a new URL is created Magento dynamically creates a XML sitemap.

On the security side it provides transaction on the SSL layer,thus safeguarding the company’s credentials and all other user information from DOS and DDOS attacks. Additionally ,to gather customer attention it provides wide variety of newsletters templates to market your offers.

All the above factors indicate that Magento is very prospective platform for eCommerce business.

For any further queries send  a mail to sales@veltrod.in.

How to protect eCommerce Website from Hackers

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According the recent article published on Forbes , on an average around 30,000 websites are being hacked everyday. The reason is that information such as customer credentials stored on the company server earn hackers many dollars. Dos(Denial of service ) attack & DDOS(Distributed denial of service) attack is widely by hackers to gain access.

These attacks were initially carried out to spoil the company’s reputation.From large organizations to startup eCommerce firms are exposed to cyber attacks nowadays.

Hence protecting customer credentials from security threat is a major factor to improve eCommerce site conversion rates.

Lets have a look at the most common security threats and the ways to reduce them,

Choice of the eCommerce platform

Though there are multiple eCommerce platforms available the user should always choose the one that uses advanced object oriented programming language. Additionally , use of complex passwords and changing the admin path prevents the hackers from barging in.

Two factor authorization

One of the main advantages in the usage of two factor authorization is that only trusted devices can gain access to the store owner’s/admin backend. Apart form the usual username and password combination a randomly generated security code send to the owner’s mobile every 30seconds has to be entered. This keeps the hackers a step away from access.

Use of SSL for checkout

Inorder to make online transaction foolproof against malicious attacks, a secure connection between the eCommerce’s company server and customer web browser has to be established using Secure Socket Layer(SSL). Additionally ,using a HTTPs certificate for your website is useful as it encrypts the user credentials. Another advantage form the use of http is that you can win over your customers trust.

Tighten the security features

Deploy firewalls to prevent hackers form trespassing and access to vital information. To prevent SQL injection and cross site scripting add additional layer of security to applications such as contact form, login tables, etc…

Avoid storing huge voluminous customer data

Storing huge volume of customer data such as credit card number,its expiry date and card verification value can do more harm than expected level. Make sure you store minimum data for processing refunds.

Creating strong password criteria

Customers should be aware of the security threats facing them. Use a special password criteria such as minimum length, use of numerals, special characters  with one mandatory upper case letter. Such passwords are hard to  crack.

Frequent software updates

eCommerce site should always be updated to the latest version. Latest version fixes bugs and security issues found in earlier versions. Firms like Magento releases frequent security updates and recommends the customers to  install the security patches immediately after release.

Use of trusted extensions


While using eCommerce software like Magento to build your store website you  are lured to use third party extensions from the set of innumerable free extensions available online. Hackers often gain access to  the site via such unauthorized extensions. So to avoid breakthrough check your extensions before integration.

For further queries contact us at sales@veltrod.in.

 

 

 

Migration from Magento Go to Magento CE

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Magento go is all gone by now and its the perfect time to move on to the next platform. But what would best suit the needs as like Magento. Enterprise edition will cost you more, the best option is to move on to Community edition.

We may wonder why Magento again and why not any other platform,

 Why Magento?

Though magento is the most preferred platform there are few features possessed by it which retains the end user convenience. It is ready for any sort of customization and flexible enough to accommodate integration and tweaks.

Having used Magento Go, it is quite convenient to move on to the open source Magento Community edition than any other platform.

This helps in quick enhancement and customization of the current store instead of a new build. Also there is a greater advantage of surplus extensions and themes both free and paid available through Magento connect.

Does migration is purely technical?

magento_go_migration_magento_communityMoving over to Magento community from Magento Go is purely technical oriented task. Where Magento Go has specific features like drag,drop ,action buttons and a list of enable/disable settings were available on ready mode but in the open source Community edition all these features have to be set manually.

Moreover Magento Go uses few codes from Enterprise edition which eases the security related issues from Magento developers.Due to the lack of access to these codes the migration process have been though especially when customization of store has been carried out.

Since both Magento Go and Magento community possess the same kind of structure the dissimilarities has been tackled.

Migration process

Migration process does not result in the data loss as remapping is being carried out.

Hosting solution

It is always advisable to choose a cloud hosting provider. For example, hosting solutions like Amazon S3 are preferred among the customers who want to triple their business. Certain cloud hosting consultants like Cloud page link handle the necessary cloud server technicalities of the web store.

Export

Once the installation  process ends all the data is exported from Magento Go to Magento CE. Data include products, customer, orders, media files including product images, custom CSS, design files, custom templates, CSS and JavaScript files.

Installation

Installation of Magento CE 1.9.0.1 into the new server environment has to be done. Once the installation is completed, access to FTP, database and other technical add-ons are provided.

Design migration

This involves the migration of all the design features of the Magento Go into Magento CE environment. All the CSS files, JavaScript, design, styling etc… are migrated. If the site was responsive with the earlier edition the new migration replicates the feature else technical tweaks have to be done to make the site responsive.

Product migration

Product mapping is done during this stage to make sure that the category structure and attributes of the products are syncing with the newly installed CE. Then products along with the details including description, SKU, pricing, images, demo videos and other information has to be imported.

Customer details import

Customer database most valuable asset has to be imported. This process includes the transfer of customer details, login credentials, shopping history etc..for the successful continuation of the business strategy.

Configuration

Once all the import ends the next step is to focus on the store settings. This includes payment gateways, shipping addresses, specific store addresses, transaction emails, etc…

Testing

Testing process is carried out in phases beginning with compatibility check (responsiveness of the site). Next navigation back and forth across the pages, check out broken lines, form submissions, action  buttons and all other functional areas to check browsing convenience and errors.

On the backend admin options such as adding product form the backend, adding products to the cart has to be checked. In order to avoid cart abandonment shipping settings, payment settings and checkout process has to be checked regularly.Once checklist of all the above mentioned procedures has been completed the migrated Magento CE is ready is go live!

To migrate to a new Magento CE platform contact us on sales@veltrod.in.

Uniqueness of Magento in delivering Futuristic eCommerce solutions

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Magento supports millions of online business of varied types. Though it includes complex coding styles, heaviness of the code,need for performance optimization and complexity in customization it still outsmart its customer with the onset of its unique features.

Though there are multiple hosted solutions for running the online businesses, here are few reasons why people go for Magento with possess a set of complex functionalities.

FEATURES:

Magento-3Features-WebflavorsMagento is an open source platform that provides a free hand on improving, updating and refining the existing set of solutions and creation of new extensions that suits the needs of the customer. Magento platform keeps evolving without any set of dependency from the developers.

MVC

Magento possess a unique set of Model View Controller(MVC) , this differentiates it from all other competitors. To control the display feature it provides ‘Layout file’.The entire model can be rewritten according to the needs of the eCommerce platform.

EXTENSIBLE NATURE

One of the most important reason why Magento is best suited for emerging business is its scalability. Magento is programmed to handle huge voluminous data. As online market places keeps emerging in its functionality, magento becomes the forerunner of eCommerce platform as different set of solutions can be easily marketed through this platform.

SEARCH ENGINES

It is essential for online business to earn better visibility and popularity in the search engines as they are the dependable sources for eShopping. Though there are multiple guidelines to improve the traffic in an eCommerce site, there are certain features that has to be modified on the technical part of it. Magento would be the best solution as it provides SEO friendly features that could be easily incorporated.

PRODUCTS BASED ON CUSTOMER REQUIREMENTS

For running a successful eCommerce business certain areas has to be focused like product management,vendor management,order management, social media optimization,user experience based design concepts and secure online transactions. Magento offers all these features both as extensions as well as an integrated ready made solution.

EVOLVING NATURE

Magento platform keeps on evolving according to the current market strategy. Evolving methodologies are focused in intensifying  the magento development experience and end user experience to a new level. The latest release community edition 1.8 carries improvements on tax calculations,performance, security and certain functional improvements on Web API components,shopping carts,transactions and web store building.

EASE OF USE

Nowadays ,since mobile phones are used as a medium for accessing the internet it is essential for eCommerce store owners to optimize their online stores. Magento provides several ways of optimization.The portfolio of Magento provided eCommerce stores includes major brands in clothing, sports, electronics, lifestyle, education, IT and several other business domains. Each of these brands have their own set of mobile site but creating a customized mobile is chargeable.

All the magento extensions and scripts can be easily incorporated for mobile viewing and usage. Thus using Magento for building the eCommerce site will eventually widen the performance and provides considerable improvement in sales.

At Veltrod, we develop customized eCommerce solution using the industry best methodologies and practices, for further information feel free to contact us on sales@veltrod.in.

Why and How to migrate from an WooCommerce to a Magento platform

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Both WooCommerce and Magento have been the forerunners of eCommerce website development. These two platform possess similar features and customization.

The below section gives you a clear idea of why to migrate to Magento platform


WooCommerce
 

Magento

 

Used mainly for small sized eCommerce enterprises. Used for large scale business services.
Not suitable for multivendor platform because of server issues involved in loading heavy data. Much feasible for multivendor platform as it neither sets a limit to product or the stores.
Adding extension is difficult in WooCommerce. Adding extensions are easier because of hiring an adept Magento developer. Innumerable free extensions , backend tools and themes make the eCommerce site appealing and versatile in its functionalities.
Implementation of WooCommerce to Magento migration

The amount of effort involved in migrating from WooCommerce to Magento depends on the quantity of data. To ensure quality the data migration process is classified into multiple phases.

Phase 1: Creating backup of data

Migration of data is a responsible task as client’s data are involved. To safeguard data and to avoid contingencies migration process begins by creating a local backup of all the data either in developer’s machine or in BigBucket.

Phase 2: Migration of products

Once backup has been created the next phase is the migration of products. This requires the recreation of exact product ecosystem in magento platform. Details such as product’s name,corresponding details,attributes, graphical control elements like checkboxes,radio buttons etc.. are migrated. Different platform categories and their corresponding images are also migrated.

Phase 3: Migration of customer details

This phase is very crucial since it involves customer information like name,shipping address,contact number, order history and so on. For migration of customer passwords encryption technique different from WooCommerce platform is used.

Phase 4: Migration of URL & Vendor information

Details of products and customer involved in an order, status of the order ,etc..are migrated. The next thing to concern about is the migration of URL. They are assigned with the corresponding product page and redirects are specified in .htaccess file to prevent 404 error. Moreover magento supports the migration process by the provision of vendor specific URL. Finally all the vendor information are migrated.

Phase 5: Migration of payment gateways

Magento supports a vast variety of payment gateways.Hence there is no risk involved in payment migration.Depending on the choice of the customer details like API key,Secret key, API signature of the payment gateway are migrated.

Phase 6: Design refinements

The next thing to concern about is the appearance of the product.Migrating design from WooCommerce is not feasible. However based on the requirements of the customer, design wizards can recreate the exact replica using HTML,CSS,JQuery, JavaScript, etc..

Phase 7: QA and testing

Once all the refinements are done the product is passed on to QA wing to ensure the quality. Most of the frontend functionalities are tested using manual testing whereas some of the features are tested using selenium web driver. Apache Jmeter is used to perform load testing to test the ability of the website to handle heavy load. At the end of load testing the product is available for customer’s review.

It is always recommended to use high end server for implementation. Switching over to website hosting or cloud hosting is cost effective and can handle heavy traffic. The final decision depends on the customer

Post migration improvement

Maintaining the performance of the site is a major issue after a certain period of time. To avoid performance related issues magento provides ample scope to optimize the site’s loading speed from the backend.

The following steps are to be carried out to optimize the performance

Clearing the cache

Though accessing web pages  becomes faster with cache too much of cache data gets stored that reduces the loading speed.Hence the cache has to be cleared on a regular basis.

This can be done using two methods,

Method 1

From Admin panel go to System->Cache management->Flush cache storage-> click ‘yes’.

Method 2

Manual deletion of cache files can be done by accessing the root directory

var/cache folder.

Refresh the webpage to reflect the changes.

Preventing fatal error

Sometimes while adding new products fatal error such as ‘Allowed memory size exhausted’ may arise. This could be avoided by increasing the size in .php file.

Go to file manager->Access the magento root folder->Right click index.php file ->Select code edit.

Change the value in the statement ini_set(“memory_limit”,”value”) as per the preference as ini_set(“memory_limit”,512M).

Indexing the data

Indexing the data improves the system efficiency by scanning and retrieving the data requested by the user at a considerable speed.

Go to admin panel->System->Index Management->Action menu->Reindex data->Select all->Click ‘Submit’.

Reducing the number of HTTP requests

When the website is loading http requests such as images,css and JavaScript files are downloaded in the server side. Loading speed of the site can be improved by reducing the number of requests by merging JavaScript files and CSS files separately.From Admin panel->System->Configuration->Developer->JavaScript settings->Select merge JavaScript files->Select merge CSS files->Click ‘Yes’.By doing so the total number of Http requests could be considerably reduced.

At Veltrod , we employ the best methods to optimize your eCommerce platform, for further queries drop to us on sales@veltrod.in.

Five Compelling Reasons For Businesses To Go For APPS

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  • Life has been kind to you. You have a small business and a website about it. But, you have been asked by your customers several times, if you have an app? You have been pondering over it and your well wishers too have suggested you to have an app for your business. But how will that help? This question arrises on your mind and here is the key to all the queries.
  • 1. Your competitor has an app and he is doing well
  • The statistics show that the mobile digital media time is at 51% when compared to desktop which is at 42% in the U.S. This very clearly means that if you have a business and you are not on your customer’s phone with an app or a website, you are left behind in the market. Where as your competitors will always be ahead of you.
  • Flurry, a mobile analytics company, did a research which suggests, that 86% of our time is spent on apps while we spend only 14% on mobile websites.
  • The owners of Mount Royal Bagel Company of Montral wanted to start a branch in New Jersey. They were in need of a way to break into the markets and promote their delicious bagels which were baked in wood burning oven. They also wanted to build a loyal customer base. This all became possible when they created an app. They have over 1400 loyal app users and 30% of their current customers have dowloaded their app.

 

  • 2. Life becomes easy
  • Apps can be personalised. They can open quickly and indeed easy to use.
  • A user can find a tedious to open the browser, search a product he is interested in. It would be much easier for users to open an app, make purchase and do the payment through the app itself. An app also sorts out the issue of feeding the personal information again and again. Customers can readily reach out to the business whenever they want. The data gathered from the users is encrypted and stored safely.
  • The life of both doctors and patients have become easy by the top rated CVS pharmaceutical app. This app enables the users to locate a nearby CVS store, perform key phrmacy and shopping from home, collect digital coupans and do it all with a few taps on their smart phones. This app also features like medication refill – he can scan the prescription’s barcode with a camera and send to the store; the user can also check negative reaction of the medicine and food groups.
  • The apps are of immense help to the clients as they save time, money and are convenient.
  • A new report by Oracle states that, the apps are used by 71% of millennial to manage billing for the services they use through apps. The fact that they can flag issues and send their complaints to the businesses with the app in their phone is liked by 65% of the millennial.
  • There are many productivity apps that can even work without internet connection. Core functionalities and data is downloaded onto the smartphone . The data can be accessed and the users can use the apps when not connected to the internet. Where connectivity is poor, it is very helpful there.

 

  • 3. You engage in a better way through apps
  • For a good promotional and marketing strategy you need a good app.
  • Through apps you can extend your loyalty benefits and digitalise your promotions to your regular customers. A customer does not need to visit a brick and mortar store to redeem his loyalty points, he can do it via his smartphone. As a business, you can attend to the needs of your customers individually. You can offer special discounts. You can send him reminders when the goods that are in his wish list arrive.
  • Forrester Research had good words for Chase Bank for its effective mobile solutions in its 2014 report when it topped Forrester Research’s mobile banking rankings. The bank was able to distinguish itself from its competitors with its smart mobile strategy of having Chase mobile apps for iOS and android. It proved to be of great value to its customers.
  • For 55% of millennials a brand experience on an app is more meaningful if it has location based services. Location based push notifications are also a very interesting way to promote your brand and services. You can send push notifications to people walking in one mile radius of your store offering them discounts and other promotional schemes. It increases your chances of having more walk-throughs. You create more awareness about your brand and products promotions.

 

  • 4. Apps help you track users in a better way
  • You get a huge window of opportunity to collect data and analyse it later to predict users behaviour once your user downloads and installs your app on his smartphone. You will know if the user is happy with the app. You can tweak your app to serve him better by spotting patterns in his behaviour.You can track his navigation, see the number of features he uses and the in-app purchases he has made. You can send promotional push notifications for the things he is searching for. You can know the optimal time to reach him. If the users have installed your app, you can take your marketing efforts up a notch by having beacons in your brick and mortar store if you have one.
  • You can use tools like Google Analytics, Flurry Analytics, Apsalar and UXCam to analyse the data the apps collect. These tools will help you collect data from apps and will help you analyse end-user behaviour and mobile application usage. You can then know details like what’s on the app user’s shopping list, how long they use the app, when do they drop off, average session length, and average revenue per user (ARPU).
  • 5. You get more users, more downloads and more sales
  • There always are fence sitters who observe, mull over a hundred things and then take the plunge. A good app drives these fence sitters into the sales funnel. Once a user installs your app on his smartphone, you get a toe hold. It is the way you engage, your interface, creativity, persistence, quality of your products and services that will finally motivate him to upgrade the app or buy something from you.
  • Furniture Giant IKEA changed the way it promotes its catalogue in 2013. The IKEA catalogue with catalog app changed the game for them. Their Fall’ 2014 mobile catalogue app became the number one downloaded app for a brand globally with 8.5 million downloads. This app had the element of augmented reality built in it – it enabled the users to place virtual furniture at home. Users selected a piece of furniture, then they put the catalogue itself on the ground where it acted as an anchor for the 3-D image of the selected chair or table. If the furniture needed to be rotated, the user could do it by rotating the catalogue.
  • The aim of the app was to improve the selection and purchasing process. Marty Martson, Product Public Relations Manager at IKEA US, said, “Some people are afraid that they’re going to make the wrong colour choice or the style might not look good with the other styles that they’re trying to mix and match it with or just not look good in that space, so they may not buy it, and that’s unfortunate because maybe it’s exactly what they need. So we think that this augmented reality feature may be a solution for some people to really help them with that buying decision in the process.”
  • You will need to promote your app through different marketing strategies for more downloads to increase your sales. Build a website, make some promotional videos, promote your app on social media sites, offer your users special discounts for making in- app purchases after downloading and installing your apps.

 

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All about Sales Funnel

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  • The idea of sales funnels is nothing new. They exist within every business model. However, in the digital age, sales funnels have become a fundamental visual matrix to understand consumer behavior and improve overall sales. If you are an online or digital marketer yourself, you might already have your own funnel set up in Google Analytics. In this post, I would try to touch upon the fundamental use of funnels and multi-channel funnels along with their applications to make your app more profitable.
  • Why use a sales funnel?
  • For starters, sales managers can use this information to prioritize the opportunities that sales reps should be exerting most of their effort on. Opportunities that are more likely to close – based on current stage and how long they’ve been there – should be engaged with most heavily. Second, breaking opportunities by stage leads to more accurate closing probabilities, which ultimately produces more accurate sales forecasts. Now, if users often enter from multiple places that are not a part of the existing funnel, how do you record their behavior? This is where multi-channel Funnel comes into play.
  • Multi-Channel sales Funnels

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  • In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?
  • The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.
  • For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnels reports show how previous referrals and searches contributed to your sales.
  • Multi-channel funnels are extremely useful for companies like us that have many interlinked web pages with differing purchase intentions. It is also applicable when you are drawing users from a large number of channels. For example- an e-commerce site getting users from PPCs, Banner ads, organic search, QR codes and various other channels. Here the user can enter from any medium as stated and may generate a sale.
  • Funnels are extremely useful for mobile apps and games

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  • In-app purchase within apps and games have become the fundamental mode of revenue generation. Monetization strategy of apps and games often involve ‘n’ number of steps for users to make an in-app purchase. Let’s keep goal completion here to in-app purchase itself and figure out how funnels play out in the entire process. When users try an application, they may get confused. Funnel analysis helps you identify where people drop off so you can increase your conversion rates.
  • A sales funnel is a great tool that has been in use since quite a while. An increasing hunger for app analytics in the recent times have only increased their value. As compared to the web, monetization pathways in apps are more pronounced and specific. This is where the right funnels in your app can enlighten you in ways you could never imagine. Not only you can increase your revenues, but also figure out features that you want to update in future and a lot of other things too. Together with Cohort Analysis, you can have everything that you need to know about your mobile app/game.
  • Sales Funnel Overview

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  • In review, here’s the who, what, when, why, how of sales funnels:
  1. Who: All businesses should have a sales funnel in place to help them turn leads into customers.
  2. What: A sales funnel is a plan to allow a person to become aware of your company, learn about it, and make a decision on whether or not to buy.
  3. When: Start funneling people into this process from day one, so you can slowly move them toward a sale.
  4. Why: Sales funnels allow you to track your ROI and work on better customer retention practices.

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