When shop-owners are looking at popular ecommerce shops like Amazon, they have an idea for the one reason why such businesses have became so successful. Small businesses already tried some of the best and remarkable conversion rate optimization ideas that help to increase sales, adding security seals, and so on.
Improve your newsletter sign-up incentives: You must be thinking that who will sign up for newsletter at ecommerce site? There are some people looking for a good reason to subscribe for a newsletter. Unfortunately, there are many sites that don’t realize the importance of capturing emails to do follow-up marketing. It is advisable to gather more emails from your visitors and also optimize newsletter sign-up by offering great free incentive.
Use bullet points for product page description: Ensure to use simple language to write product page description. Your description should be engaging and compelling to your visitors to increase conversion rates and sales. Put your description besides product’s image so that visitors can view it properly. Add some bullet points to highlight the key features and advantages of the products. This helps visitors to know more about products and thus, they can make quick decision to purchase.
Add a side bar in your checkout to mention Advantages: Different types of eCommerce checkouts are available such as longer single page checkout, traditional multi-page checkout, and the latest accordion-style single page checkout. It would be great to add a right hand side bar to increase sales and conversions. It also emphasizes biggest benefits and risk reducers of using eStore.
Highlight Biggest Risk Reducers Near Add-To-Cart Button: Another high impact place where you have to mention your risk reducers is on your product page. It also ensures to show your biggest risk reducer next to ‘add to cart’ button on the page. Here, Product guarantees or a low price promise can work with ease by displaying an icon like a guarantee seal. Importantly, you can mention here free shipping facility.
Add ‘Story’ to your About Page: There are eCommerce websites suffering from generic ‘about us’ page that most of visitors are finding boring. Using this page in a better ways helps to convert your visitors. Moreover, you can also add some personality and interesting storytelling related to your business.
Develop Product-Specific Landing Pages For Paid Search: You should try a new approach to enhance conversion rates and sales instead of directing all paid search to your homepage or relevant product pages. It would be great to create longer more information-rich product landing pages with relevant product keywords.
- Posted by Udit Agarwal
- April 12, 2017