Magento posts

Magento 2 development-What makes it better?

There is a big buzz around Magento 2 features. With development, production and default modes the overall performance of the new platform is well improved than its predecessor Magento. Here, if the developer makes an error in coding instead of the broken website, the user will create a custom page.

Magento 2  is much more flexible that allows user to access many files.

The following features explains what differentiates the new platfrom,


->A much more streamlined customization process, with less upgrades and hassles  during upgradation.

->It has an updated technology stack ,on par with the latest trend.

->The site offers better performance and scalability , because of the improved caching mechanisms.

->The effort and the cost involved in the upgrade is reduced in Magento 2 than Magento 1.

->There is lesser probability of loss/breakage of modules during the upgrade process.

->For additional functionalities third party extensions can be easily integrated.

->It also includes testing code, testing resources and testing documentation  which reduces the bug fixes and development time.

Migration process

But how does all these improvements benefits the client?

It provides a better product at lower cost.

The ease of development reduces the development time.

It also provides a consistent user experience.


For enquiries related to Magento portal development and maintenance, please drop an email to

Why is Magento a prospective platform for your eCommerce business


Once you have decided to kick start your eCommerce business one big question that arises is choosing the best platform that suits the business needs. The chosen platform simplifies the creation of eCommerce website. Though there are multiple eCommerce platforms available in the market choosing the best one is essential.
While choosing an eCommerce platform certain factors have to be taken into consideration. They are

  1. Cost factor.
  2. Customization.
  3. Business centric features.
  4. User friendliness.
  5. Security.
  6. Acceptance.

All these above mentioned features serve as a benchmark for deciding the suitable platform. Of all the platforms available in the market Magento best suits the customer needs and ranks the top among its competitors.

Cost effectiveness

Why Magento Cost-effectivenessMagento is offered in two editions namely Community edition and Enterprise edition.Of these two CE(Community edition) is an open source platform and is available free in the market. It comes with extensive set of features and allows customization. Knowledge of PHP and ZEND  framework is needed for customization.

You can also impress your customers by integrating certain extensions like one step checkout, social login, Magento WordPress integration, Fooman Google Analytics, etc…

Admin friendliness

Once you are done with the Magento development, you will literally require no assistance at all. This is because various instrumental options are available for the admin backend, which simplifies the work and saves precious time.

In Magento admin has the option to upload simple, virtual, downloadable, configurable, bundled and group products, delete products in bulk. Further admin provides deep information for products such as images, exhaustive textual content, etc..

Business centric features

Magento is more robust and flexible to change. One of the major advantages in using Magento is that the entire platform can be changed into multivendor market place in the future. There is no limit either on the storage or on the product.

This indigenous and  sophisticated functionalities provides the needed support for multivendor environment on par with popular market places like Amazon, eBay, etc.. Additionally it provides responsive themes that increases the flexibility for the users accessing the store site using mobile. It also provides us to create an exclusive Magento mobile app for your website.

Performance optimization

With Magento you can optimize the eCommerce site loading speed from the beckend. It also provides default cache called the file system cache.This cache can enables to increase the site loading speed.Extensions like full page cache can also be utilized.

We can have the control over the number of http requests by merging JavaScript and CSS files together using the following steps

System->Configuration->select merge JavaScript and CSS files->Click ‘Yes’.

Effective marketing and security

magento-securityIn contrary to the other platform Magento is SEO friendly platform. It gives the choice of creating a search engine friendly URL for your sites and insert keywords through metatags. Whenever a new URL is created Magento dynamically creates a XML sitemap.

On the security side it provides transaction on the SSL layer,thus safeguarding the company’s credentials and all other user information from DOS and DDOS attacks. Additionally ,to gather customer attention it provides wide variety of newsletters templates to market your offers.

All the above factors indicate that Magento is very prospective platform for eCommerce business.

For any further queries send  a mail to

Migration from Magento Go to Magento CE



Magento go is all gone by now and its the perfect time to move on to the next platform. But what would best suit the needs as like Magento. Enterprise edition will cost you more, the best option is to move on to Community edition.

We may wonder why Magento again and why not any other platform,

 Why Magento?

Though magento is the most preferred platform there are few features possessed by it which retains the end user convenience. It is ready for any sort of customization and flexible enough to accommodate integration and tweaks.

Having used Magento Go, it is quite convenient to move on to the open source Magento Community edition than any other platform.

This helps in quick enhancement and customization of the current store instead of a new build. Also there is a greater advantage of surplus extensions and themes both free and paid available through Magento connect.

Does migration is purely technical?

magento_go_migration_magento_communityMoving over to Magento community from Magento Go is purely technical oriented task. Where Magento Go has specific features like drag,drop ,action buttons and a list of enable/disable settings were available on ready mode but in the open source Community edition all these features have to be set manually.

Moreover Magento Go uses few codes from Enterprise edition which eases the security related issues from Magento developers.Due to the lack of access to these codes the migration process have been though especially when customization of store has been carried out.

Since both Magento Go and Magento community possess the same kind of structure the dissimilarities has been tackled.

Migration process

Migration process does not result in the data loss as remapping is being carried out.

Hosting solution

It is always advisable to choose a cloud hosting provider. For example, hosting solutions like Amazon S3 are preferred among the customers who want to triple their business. Certain cloud hosting consultants like Cloud page link handle the necessary cloud server technicalities of the web store.


Once the installation  process ends all the data is exported from Magento Go to Magento CE. Data include products, customer, orders, media files including product images, custom CSS, design files, custom templates, CSS and JavaScript files.


Installation of Magento CE into the new server environment has to be done. Once the installation is completed, access to FTP, database and other technical add-ons are provided.

Design migration

This involves the migration of all the design features of the Magento Go into Magento CE environment. All the CSS files, JavaScript, design, styling etc… are migrated. If the site was responsive with the earlier edition the new migration replicates the feature else technical tweaks have to be done to make the site responsive.

Product migration

Product mapping is done during this stage to make sure that the category structure and attributes of the products are syncing with the newly installed CE. Then products along with the details including description, SKU, pricing, images, demo videos and other information has to be imported.

Customer details import

Customer database most valuable asset has to be imported. This process includes the transfer of customer details, login credentials, shopping history etc..for the successful continuation of the business strategy.


Once all the import ends the next step is to focus on the store settings. This includes payment gateways, shipping addresses, specific store addresses, transaction emails, etc…


Testing process is carried out in phases beginning with compatibility check (responsiveness of the site). Next navigation back and forth across the pages, check out broken lines, form submissions, action  buttons and all other functional areas to check browsing convenience and errors.

On the backend admin options such as adding product form the backend, adding products to the cart has to be checked. In order to avoid cart abandonment shipping settings, payment settings and checkout process has to be checked regularly.Once checklist of all the above mentioned procedures has been completed the migrated Magento CE is ready is go live!

To migrate to a new Magento CE platform contact us on

Uniqueness of Magento in delivering Futuristic eCommerce solutions


Magento supports millions of online business of varied types. Though it includes complex coding styles, heaviness of the code,need for performance optimization and complexity in customization it still outsmart its customer with the onset of its unique features.

Though there are multiple hosted solutions for running the online businesses, here are few reasons why people go for Magento with possess a set of complex functionalities.


Magento-3Features-WebflavorsMagento is an open source platform that provides a free hand on improving, updating and refining the existing set of solutions and creation of new extensions that suits the needs of the customer. Magento platform keeps evolving without any set of dependency from the developers.


Magento possess a unique set of Model View Controller(MVC) , this differentiates it from all other competitors. To control the display feature it provides ‘Layout file’.The entire model can be rewritten according to the needs of the eCommerce platform.


One of the most important reason why Magento is best suited for emerging business is its scalability. Magento is programmed to handle huge voluminous data. As online market places keeps emerging in its functionality, magento becomes the forerunner of eCommerce platform as different set of solutions can be easily marketed through this platform.


It is essential for online business to earn better visibility and popularity in the search engines as they are the dependable sources for eShopping. Though there are multiple guidelines to improve the traffic in an eCommerce site, there are certain features that has to be modified on the technical part of it. Magento would be the best solution as it provides SEO friendly features that could be easily incorporated.


For running a successful eCommerce business certain areas has to be focused like product management,vendor management,order management, social media optimization,user experience based design concepts and secure online transactions. Magento offers all these features both as extensions as well as an integrated ready made solution.


Magento platform keeps on evolving according to the current market strategy. Evolving methodologies are focused in intensifying  the magento development experience and end user experience to a new level. The latest release community edition 1.8 carries improvements on tax calculations,performance, security and certain functional improvements on Web API components,shopping carts,transactions and web store building.


Nowadays ,since mobile phones are used as a medium for accessing the internet it is essential for eCommerce store owners to optimize their online stores. Magento provides several ways of optimization.The portfolio of Magento provided eCommerce stores includes major brands in clothing, sports, electronics, lifestyle, education, IT and several other business domains. Each of these brands have their own set of mobile site but creating a customized mobile is chargeable.

All the magento extensions and scripts can be easily incorporated for mobile viewing and usage. Thus using Magento for building the eCommerce site will eventually widen the performance and provides considerable improvement in sales.

At Veltrod, we develop customized eCommerce solution using the industry best methodologies and practices, for further information feel free to contact us on

Why and How to migrate from an WooCommerce to a Magento platform

  • woocommerce-to-magento-migration_1

Both WooCommerce and Magento have been the forerunners of eCommerce website development. These two platform possess similar features and customization.

The below section gives you a clear idea of why to migrate to Magento platform




Used mainly for small sized eCommerce enterprises. Used for large scale business services.
Not suitable for multivendor platform because of server issues involved in loading heavy data. Much feasible for multivendor platform as it neither sets a limit to product or the stores.
Adding extension is difficult in WooCommerce. Adding extensions are easier because of hiring an adept Magento developer. Innumerable free extensions , backend tools and themes make the eCommerce site appealing and versatile in its functionalities.
Implementation of WooCommerce to Magento migration

The amount of effort involved in migrating from WooCommerce to Magento depends on the quantity of data. To ensure quality the data migration process is classified into multiple phases.

Phase 1: Creating backup of data

Migration of data is a responsible task as client’s data are involved. To safeguard data and to avoid contingencies migration process begins by creating a local backup of all the data either in developer’s machine or in BigBucket.

Phase 2: Migration of products

Once backup has been created the next phase is the migration of products. This requires the recreation of exact product ecosystem in magento platform. Details such as product’s name,corresponding details,attributes, graphical control elements like checkboxes,radio buttons etc.. are migrated. Different platform categories and their corresponding images are also migrated.

Phase 3: Migration of customer details

This phase is very crucial since it involves customer information like name,shipping address,contact number, order history and so on. For migration of customer passwords encryption technique different from WooCommerce platform is used.

Phase 4: Migration of URL & Vendor information

Details of products and customer involved in an order, status of the order ,etc..are migrated. The next thing to concern about is the migration of URL. They are assigned with the corresponding product page and redirects are specified in .htaccess file to prevent 404 error. Moreover magento supports the migration process by the provision of vendor specific URL. Finally all the vendor information are migrated.

Phase 5: Migration of payment gateways

Magento supports a vast variety of payment gateways.Hence there is no risk involved in payment migration.Depending on the choice of the customer details like API key,Secret key, API signature of the payment gateway are migrated.

Phase 6: Design refinements

The next thing to concern about is the appearance of the product.Migrating design from WooCommerce is not feasible. However based on the requirements of the customer, design wizards can recreate the exact replica using HTML,CSS,JQuery, JavaScript, etc..

Phase 7: QA and testing

Once all the refinements are done the product is passed on to QA wing to ensure the quality. Most of the frontend functionalities are tested using manual testing whereas some of the features are tested using selenium web driver. Apache Jmeter is used to perform load testing to test the ability of the website to handle heavy load. At the end of load testing the product is available for customer’s review.

It is always recommended to use high end server for implementation. Switching over to website hosting or cloud hosting is cost effective and can handle heavy traffic. The final decision depends on the customer

Post migration improvement

Maintaining the performance of the site is a major issue after a certain period of time. To avoid performance related issues magento provides ample scope to optimize the site’s loading speed from the backend.

The following steps are to be carried out to optimize the performance

Clearing the cache

Though accessing web pages  becomes faster with cache too much of cache data gets stored that reduces the loading speed.Hence the cache has to be cleared on a regular basis.

This can be done using two methods,

Method 1

From Admin panel go to System->Cache management->Flush cache storage-> click ‘yes’.

Method 2

Manual deletion of cache files can be done by accessing the root directory

var/cache folder.

Refresh the webpage to reflect the changes.

Preventing fatal error

Sometimes while adding new products fatal error such as ‘Allowed memory size exhausted’ may arise. This could be avoided by increasing the size in .php file.

Go to file manager->Access the magento root folder->Right click index.php file ->Select code edit.

Change the value in the statement ini_set(“memory_limit”,”value”) as per the preference as ini_set(“memory_limit”,512M).

Indexing the data

Indexing the data improves the system efficiency by scanning and retrieving the data requested by the user at a considerable speed.

Go to admin panel->System->Index Management->Action menu->Reindex data->Select all->Click ‘Submit’.

Reducing the number of HTTP requests

When the website is loading http requests such as images,css and JavaScript files are downloaded in the server side. Loading speed of the site can be improved by reducing the number of requests by merging JavaScript files and CSS files separately.From Admin panel->System->Configuration->Developer->JavaScript settings->Select merge JavaScript files->Select merge CSS files->Click ‘Yes’.By doing so the total number of Http requests could be considerably reduced.

At Veltrod , we employ the best methods to optimize your eCommerce platform, for further queries drop to us on

Open cart to Magento Migration- How is it impelmented?

open cart to magento

OpenCart is an open source PHP based online eCommerce solution. It is one of the popular eCommerce platforms used by several websites. But when there is a need for better quality they move on to different platforms. This is where migration services come into picture to ease the task of migration.

Why in specific  Magento ?

When there are lot of eCommerce platforms available in the market what differentiated Magento from rest other products?

Since  both OpenCart and Magento share the same key factors like multilingual  and multiple currency support etc..

However, some major key features specific to magento are

  1. Availability of multiple sales boosting features.
  2. Flexibility in customization.
  3. SEO friendly leading  to the creation of customized URL structures.
  4. Built in payment Paypal
  5. Customer support and assistance
  6. Innumerable themes and feature rich extensions.
  7. Ability to transform online store to an online market.
How migration from open cart to magento is carried out?

Migration is carried out by expert programmers who work in various phases and all the data in OpenCart store are migrated to Magento store with utmost accuracy.

Why automation migration is not preferred?

Automated shopping cart migration is only a quick fix but not a perfect one since data like customer credentials are not migrated.

Step 1: Data backup
OpenCart to Magento:

To prevent data loss due to unforeseen reasons magento migration is carried out with utmost precision. Backup of entire data from OpenCart is taken for recovery in terms of errors.

Step 2: Migration of products

Once backup is done all the data from OpenCart are migrated to Magento.All the product details including graphic control elements present in HTML form are migrated.

Step 3: Migration of customer details

This is the most important stage in data migration where all the customer credentials such as name, password,contact number, shipping address and many more are migrated using a secure encryption technique. A different set of encryption technique is used in magento.

Step 4: Migration of Url, order and vendor information

Now products and customers related to purchase order,order status etc.. are migrated. This is followed by SEO Url migration where users can use customized Url that suits their requirements.

Step 5: Migration of payment gateways

Magento supports a wide variety of payment gateways.Hence migration of payment details is not a big task. Configuration details such as secret key,API key and API signature are migrated.

Step 6:Implementation of design enhancements

Crucial data migration process ends by step 5. Now design elements are added as per the user requirements. However, if some compatibility issue arises by using HTML, CSS, JavaScript and JQuery tools the exact design layout asked by the client will be developed by the developers.

Step 7: Analysis of post Magento migration

After successful completion of migration process, it is passed onto quality assurance team. Newly created magento site is put to test by both manual and automated testing to ensure the quality.

Key features to be tested are
  1. Responsiveness
  2. Functionalities
  3. Performance
  4. Robustness

After approval from quality assurance team the product is submitted for client introspection. Once the client approves the magento site will be published into the market.Some deep insights of magento are covered . So what is holding you back? Drop an email to for business enquiry.

Advantages of Hiring A Professional Magento Development Company


Once you have decided to use Magento for your eCommerce store you are left with three options. Either you can build all your site by yourself when you possess the necessary expertise or install a ready use script. Both the method has its own set of problems , when you create an eCommerce site by yourself certain areas like promotional campaigns ,customer analysis etc.. need support and assistance. On the other hand buying a ready to use script may not fit well into all your business needs.

So it’s always a better option to depend on professional Magento development companies to avail the needed quality, service and flexibility.

Planning before execution:

magento-store-supportOne of the major problem associated with developing an eCommerce site by individuals is the lack of vision in the  business goals. They tend to change the onset of goals now and then. But professional magento developers lay a road map, taking into account of customers priority and level of competition. Hence there will be no room for chaos and the work progress smoothly.

Customer centric features:


Professional developers create an eCommerce site considering user’s comfort. By deploying  sophisticated tools they incorporate user friendly features into the website.

End customer satisfaction:

One of the biggest advantages in collaborating with a professional magento developers is that you will get review of the work on a regular basis. Customer has complete authority to voice out opinion and also incorporate the requirements at ease.

Top notch quality:

Development company assigns dedicated team of developers for the project thus reducing the mess.To deliver a bug free product all the minute aspects of the eCommerce site are taken in  to account by quality assurance team.

Delivery on time:

One of the common features found among the seasoned developers is the delivery of quality product within the deadline. Hence, except for some unforeseen  circumstances your project will be delivered within the deadline.

Technical support:

Magento developers provide round the clock technical support after completion of the project. Hence the issues will be resolved much earlier than expected. For business enquiry, please drop an email to

Which Edition of Magneto suits your Business

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  • Magento Commerce is the leading provider of open omnichannel innovation. Our open source digital commerce platform and cloud-based omnichannel solutions empower merchants to integrate digital and physical shopping experiences.
  • Magento is an open-source e-commerce platform written in PHP for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.
  • Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which eventually completely acquired and then spun off the company.
  • The Enterprise Edition (EE) on the other hand is for users who need more than what CE has to offer. Users looking for additional features and customizations that CE can’t offer, turn to EE. EE is a subscription-based service that comes with a Service Level Agreement. Subscribers get full support from the Magento team accessible through phone or email. It also has exclusive product enhancements and special features apart from the security updates.


  •                                               Magento versions comparison


  • Varien built the Magento commerce Community platform as an open-source system. Instead of relying on developers around the world to add “cool” features (but ones that weren’t actually that important to eCommerce website owners, and often contributed to software bloat), Varien designed the Magento system to have:
  1. Magento File StructureDesigned by Marketers & Website Owners vs. Designed by Techy Programmers. Unlike OS Commerce, the Magento Community platform was built with marketing, SEO, reporting and the customer in mind first. OS Commerce was often built by techy programmers who didn’t always realize what key features mattered most. Things like multiple storefronts, coupon codes, discount modules, the ability to cross sell and upsell easily.. all of these tools were built into the Magento Community version from the outset.
  2. Modular Code Base. There are a set of core code files. Both the Community and Enterprise system share some of this core file code base, although much of the Enterprise system has more advanced features, and offers better, bug-free code. The system requires these core files to run. If you want to upgrade the system, you simply need to upgrade the core files.
  3. Object Oriented Code vs. Procedural Code. The Magento system is complex, and uses what is known as Object Oriented Code that allows the system to run a collection of interacting objects, as opposed to other systems (like OS Commerce) where a program runs a list of tasks or subroutines to work. Object oriented code allows the eCommerce site to run more efficiently, more securely, and allows for a lot less bugs in the system.
  • Advantages of Magento Community vs. Magento Enterprise:
  • Out of the box (not really a box, because it’s a digital download), the Magento Community Platform gives merchants and store owners amazing features and flexibility:
  1. Magento Community Edition is free, open source software.
  2. No yearly license fees. Zip. Zilch. None. Tough to say too much about this.
  3. Magento Community is designed for developers and tech-savvy merchants, who aren’t afraid to get their hands dirty building and maintaining a site.
  4. You pay only for your domain name, web hosting, and pay for a qualified Magento programmer to build out the site, and maintain it.
  5. Out of the box, Magento Community’s ecommerce system has an amazing array of features, including:
    • 1. Code-level access to the files. If you want to modify the system, you can do so easily. Unlike the Magento Go platform that is hosted and “locked down” (similar to Volusion, Shopify and other hosted solutions), the code runs on your web server. Because of this, nobody has access to your client information, products, pricing, etc.
    • 2. Web Services API, allowing you to connect to other systems easily.
    • 3. Mobile HTML5 Theme is pre-integrated with the out-of-the-box theme. Mobile commerce is exploding – so if your site doesn’t work from an iPhone, iPad, Tablet or other smart phone (i.e. Android), you are losing out on a lot of business.
  • If you want to have a large, successful retail store on the Web, you need to make many investments:
  1. Hosting. Don’t go cheap with your web hosting. A cheap web hosting company usually piles a ton of sites onto the same server. This means your site loads very, very slowly. The faster your site, the more likely people are to place an order. Google likes sites that load fast, too, and rewards them with better search rankings. The takeaway: a $10 per month hosted website may hurt your long-term business prospects, because it can’t handle the load. However, you don’t need to spend $500 per month either.
  2. Products / Product Description / Shipping. With so many options out there, top eCommerce website invest in fantastic products, with well-written product descriptions, aggressive pricing, and deals on shipping.
  3. Website Design. You need to make sure your design is attractive, has strong calls to action, and loads quickly. A good design builds trust and confidence. It’s not something you throw together in a weekend.
  4. Search Engine Optimization / Inbound Marketing. Just because you build a great site, and have great prices, doesn’t mean that everyone will magically visit your site. You also need to invest in great content on the site, social media outreach, and inbound links from relevant sites.
  5. Ongoing Marketing to Past Customers. Past customers are one of the best assets any online store has… but you have to actively engage with them to come back.
  6. Community vs. Enterprise Code Base. I’ve attempted to answer this question, in an unbiased way. You can also call for a free consultation, too. We’re here to help and would love to work with you, regardless of your platform.
  • If you are the kind of person that keeps rolls of duct tape everywhere, and likes to patch things together to make them work, Magento Community is a good fit.
  • If you’d rather have an all-in-one package that is fine-tuned from the get-go, Magento Enterprise might be a better fit.
  • Drop an email to for business enquiries.

Unleash the power of Magento for your Mobile Commerce store

  • The usage of Mobile commerce is growing at a lightning speed. If you use an Ecommerce store but not the mobile store, it is time to think about it.
  • If you already have an e-commerce store, integrating mobile app into your Magento is a good choice. This will help you to add power and functionality of your online business in your customers’ hands. At Veltrod, we help our clients to solve this problem with our Magento Mobile app Development and integration service. Magento mobile will integrate your current product catalog and the native application platform into iPad, iPhone and Android. In addition, all of them will run in only one admin panel, so it will be very convenient for you to manage your e-store.
  • At Veltrod, our high skill expert specializing in mobile app designer and developer can help you make your e-store’s transformation uninterrupted for your clients. Furthermore, we will create your Magento Mobile account and as a result, you can run all from one admin panel. When there something needs changing, you only have to make changes in one place. It will be more convenient to not only you but also your customers.
  • You can reach out to millions of smartphone users and widen your business reach by creating a slick and lean mobile app for your online store. We shall help you to make your dream come true!

How does Material design help?

  • Material design is introduced by Google as part its Android Lollipop. It is new perspective on UI, motion and interaction.
  • Material design primarily talks about Material and Motion.
  1. Material provides context in design. The context is produced by combining style and content in a digital space. For example, We can recognize the dimensions of the house by the walls. We can also recognize the living room and bathroom as we know the context. Because, the material provides context for the interface.
  2. Motion provides context in through the flow of an application. Continuity and uninterrupted user experience is the key here.
  • Material:
  • Material is the combination of color, Typography and layout.
  1. Color: It has a greater level of influence on the look and feel of a design. Material design provides an access to a large palette of colors, which can be used as the foundation for designing a product.
  2. Typography : The standard font for Android, Roboto has been tweaked to improve it for cross platform usage. Material design provides the guidelines with a structure for typography when the designer start a new design.
  3. Layout : Material design allows us to use drop shadows, contrast in color, and z-positioning to give the user a sense of depth in the user interface.
  • Motion
  • Designed material is made alive by adding motion into it. Easing, Responsive interaction and Inspiration are the main components of motion.
  • If you like to build your applications with material design, contact us at We shall get in touch with you within 24 hours.
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