Internet of things posts

6 essential trends of Social Media Marketing

Social media presence is increasing day by day. And the trend for the same is also increasing at a very faster rate. Social media and its contiguous strategies will continue to evolve over the time.

It is very hard to predict about any change in social media presence but there are some social media trends which the marketers can gain in 2016

                                                            Social media network concept.

Proper Real-Time Engagement

Social media presence is increasing with the real time engagement. According to the survey it has been observed that there are lots o complaints about the brands on social media. Just because they are not responding to the messages and were not active.

 This simply shows that what we want is faster response rate that the marketers must has to implement. Social media trends is on the quick move, and if you are promoting your business through social media platforms then you need to speed up the response process.

Live Video Streaming

Faster response rate is not the only factor to be focused upon. Apart from this, the customers also seek for the faster accessibility to both the online and offline events.

Hence the streaming of live video is the best option for the social media marketers.

Social media merely builds a means of communication between the customers and brand, and live streaming is the next step that reveals an authentic side of your brand.

E-Commerce Via Social Media

The better the customer engagement the better will be the sales graph. In the recent past years the social media is the only platform that enhances customer experiences and keeping them engaged.

Let’s have a look at compelling stats that led to the development of commerce-centric features for marketers as well as advertisers.

1)    Facebook is one of the best tool for social media that commenced 360 Ads for faster engaging experiences.

2)    YouTube has listed 360 Ads for more convincing visuals.

3)    Instagram introduced its action-attuned ad format.

4)    Pinterest proclaimed the restricted rollout of Buyable Pins it offers.

5)    Twitter pushed on with its Buy button testing.


Focus on SEO

SEO is also increasing day by day, the market trends has now push towards the SEO so that they can get higher rank on Google and can also generate traffic.

Content is the king for the SEO. Nowadays, the companies are focusing towards their content driving strategies and optimizing the content is more in demand.

It is true that social media doesn’t impact your search rankings directly, but good social signals can push your business towards high ranks. It is important because 33% of overall traffic from the organic search results of Google goes to the first item showcased.

Most of the customers in today’s world goes on online comments and reviews of the people and social media is the platform for just that only. Although make sure that you are using the proper keywords, with the hashtags.

Veltrod is specialized in providing e-commerce solutions and mobile applications. Write to for free consultation and quotes for business needs.

Using Internet Of Things for Humanizing Healthcare


The health industry is subjected to new revolution. The entire process of healthcare monitoring , diagnosis and treatment will be changed by Internet of Things(IoT). IoT comprises of millions of applications including micro controllers, actuators, sensors, nano-pumps, mobile communication devices and several more. IoT assists the industry in offering a more personalized, convenient and timely process at reduced cost. According to the Verizon;s report of the state of the market,  IoT would account more than 5.4 billion machine to machine connection globally.

IoT is often considered as a solution that makes the process,

  • Autonomus
  • Actionable
  • Aware

where data assets can be transferred and used automatically and reasonably.


wherein data assets will be an important part of the business process/strategy.


wherein the connected assets, helped by the data, allow the processes to respond to the environment/surrounding.

In an healthcare industry all these principles hold special significance.Eventhough IoT makes huge changes in the healthcare operations, an equally sufficient potential occurs in the ‘care’ paradigm. Client always look for an improved process that has greater sustainability and accountability. IoT will certainly be a crucial tool that changes the landscape of the industry.

Humanization of technology with IoT


Basically , IoT in an healthcare industry will be more of intuitive technologies focused on the user. Improvement in treatment and patient care process will be provided by IoT , by the use of certain tools such  as artificial intelligence. IoT have been integrated into the patient’s live to sense(aware) , report(automate), and finally assist a clinical decision making(actionable) depending on the needs and expectations of the client. Good example of these technologies lies in the futuristic devices like remote monitors, wearable technologies, sensors and implants that supports a meaningful integration into the patients life.

In the near future patients are not only the ones who depend on these healthcare technologies. Both healthcare providers and nursing team will depend on IoT solutions as well as devices that would be able to sense the requirements of the patients, automate the process with additional endurance to timely delivery.Outcomes of the process are analyzed to make the ‘care’ process more faster and personalized. Even delivery networks like hospitals too benefit from IoT solutions in reaching operational efficiency like tracking personal and reporting.

Does technology challenged persons benefit from this?

humanizing_healthcare_rxznh-640x420There is an another core advantage with respect to the ‘sensing’ technologies. People who find it hard to deploy technology in the healthcare will be benefited as IoT breaks all the barriers. Nowadays smart technologies and wearable gadgets are intuitive. They helps the doctors as well as ‘care’ providers by generates reports and feedback that helps in  understanding the interaction of the patient with the environment.This mode of real time monitoring of the patients will not only boost the confidence of the healthcare providers but also increase the potential of the positive output. This ‘Humanization of technology’ will offer a longer and better life that we have been dreaming for since a long time now.

We at Veltrod, employ the best methodologies and practices in terms of mobility and application development, for further queries contact us on

Guide to the Internet of Things


Humanity has arrived at a critical threshold in the evolution of computing. By 2020, an estimated 50 billion devices around the globe will be connected to the Internet. Perhaps a third of them will be computers, smartphones, tablets, and TVs. The remaining two-thirds will be other kinds of “things”: sensors, actuators, and newly invented intelligent devices that monitor, control, analyze, and optimize our world.

These opportunities tend to fall into three broad strategic categories, each reflecting a different type of enterprise:

  • “Enablers” that develop and implement the underlying technology
  • “Engagers” that design, create, integrate, and deliver IoT services to customers
  • “Enhancers” that devise their own value-added services, on top of the services provided by Engagers, that are unique to the Internet of Things

How will your company build value in this new world? That will depend on the type of business you have today, the capabilities you can develop for tomorrow, and, most of all, your ability to understand the meaning of this new technology.

Evolution and Opportunity

At present, the Internet of Things remains a wide-open playing field for enterprises. It’s young, heterogeneous, and full of uncertainty. Estimates of potential economic impact by 2020 (as tracked by the Postscapes information service) range from about US$2 trillion to more than $14 trillion. Companies small and large, old and new, are scrambling to stake out their territory. Expectations are high: One in every six businesses is planning to roll out an IoT-based product, and three-quarters of companies are exploring how to use the IoT to improve their internal operations and services. (See “Embedding the IoT in Your Business,” by Chris Curran.) Much early work is likely to focus on boosting efficiency and cutting costs, but the greatest long-term business value of the Internet of Things will involve getting to know customers—both consumers and businesses—more intimately, and providing new digital services and experiences to delight them.

Rarely, if ever, has a single technological platform combined this much complexity, speed of development, global reach, and novelty among customers. Consider the range of interconnected systems, products, and services the IoT will enable, from simple monitoring of home temperature and security to the “quantified self” (the tracking of personal health, diet, and exercise metrics), to fully networked factories and hospitals, to automated cities that respond to the movements and interests of thousands of people at once.

1. Endpoints are the single-function sensors and actuators that reach out and touch the world around them, monitoring for changes and providing feedback to adjust to those changes. Their connectivity enables two key capabilities: gathering and analyzing data from the environment, and reaching out through the Internet to control objects.

2. Simple hubs are the devices that connect endpoints to broader networks. When integrated into products such as vehicle engines; washing machines; or home heating, venting, and air conditioning (HVAC) systems, the computing intelligence and storage embedded in a simple hub allows these products to adapt over time to the user’s behavior and to optimize for efficiency. The Nest is a good example of a simple hub. It acts as a joining point for a relatively small number of sensors and actuators, typically located near one another.

3. Integrating hubs that connect simple hubs and outside connections are relatively complex devices providing a diverse array of services that fit more or less seamlessly together. In May 2014, Apple introduced one of the first truly integrating hub offerings. Called the HomeKit, this platform is designed to bring together simple hubs from different vendors and present all of them in a single user interface on a smartphone or tablet. A HomeKit hub might integrate functions such as electric power (SolarGuard solar power systems), security (Goji smart locks and Leviton motion and video monitors), HVAC (the Nest), appliances (LG smart refrigerators), window shades (QMotion’s electric shading systems), entertainment (Roku audio and video streamers, which use set-top boxes as hubs), and personalized lighting (Hue). A family member might press the “bedtime” button on his or her iPhone, and the service would then dim or turn off certain lights, lock the doors, set the security system, close the garage door, and lower the thermostat, all at the same time.

4. Network and cloud services provide the infrastructure of the Internet of Things. They can either be public (accessible to the population at large) or private (protected behind an organization’s firewall). These services deliver the seamless and transparent connection to the Internet that hubs require, along with the cloud computing power needed to collect, store, and analyze vast amounts of data from myriad endpoints. They can also provide the infrastructure needed to build or connect to social networks, so that users of the IoT can compare experiences and share data.

5. Enhanced services is a nascent category, comprising the most technologically sophisticated components of the IoT. Enhanced services will make use of the information collected and analyzed by other platforms and services to deliver broad-based interactive functions. For example, today’s single-company telematics systems, like Progressive’s Snapshot system, are integrating hubs, connecting monitors on automobiles with software that links insurance rates to driver performance.

These five technological options, from endpoints to enhanced services, provide a menu of diverse opportunities for companies building IoT businesses. Some might start making stand-alone endpoints, and move up to producing hubs. Others might parlay their expertise at integrating hubs into providing network and cloud services—or vice versa.

One virtue of the IoT is the degree to which companies lacking in technological expertise can lean on the devices and platforms that others build. Even so, the creation and delivery of IoT services will require you to design and prototype their new services, to manage them once implemented, and to analyze the resulting wealth of data.

As new and challenging as today’s IoT is, it offers a large and wide-open playing field. The companies that gain the right to win in this sphere will be those that understand just how disruptive the IoT will be, and that create a value proposition to take advantage of the opportunities.

Importance Of Quality Design In Consumer Apps


  • The ease of a consumer User Experience is important not just at home but, according to employees, also at work. Recent trends show that design has been a focus in consumer apps.
  • One must understand that designs shouldn’t be an afterthought, it’s a crucial building block of your app that will influence every element of its success. Making the decision to invest in quality design from the start leads to:
  1. Wider audiences– software reaches mobile-first markets — people who don’t have access or don’t want to use desktop computers.
  2. Brand awareness– mobile improves and builds upon brand image.
  3. Perpetual connectivity– mobile allows people to be connected and accessible anywhere, anytime.
  • The benefits of putting quality design is huge. It does matter because quality designs does not just end with happier, more engaged users. It can also change everything about your app and process – for the better. When you have a solid design foundation, your app’s version 2 (or 3, or 4) goes from a long and expensive overhaul to a quicker and easier update. Apart from these benefits, other boons like customer support costs are reduced, user training is simplified, and user adoption can be less expensive and more organic.
  • With over 600 mobile, web, and cloud solutions, and outstanding successes like Intel , Hallmark, and Mobeam, we’ve more than proven the Sourcebits design-first approach works. For us putting quality design matters because as they say well begun is half done.

Ways to evaluate Mobile Application Development Firms


Evaluating the capabilities of Mobile application development firm while outsourcing a project/application is very important ,as they are the ones who convert your imagination and ideas into application.

You share your project ideas with them, invest money on them, spare time, you should hire the right app development partner to avoid trouble in the later stage.

Listed below are the few checks you should consider before outsourcing,

Technical factors

The most important factor is the technical ability of the team members because they are the ones who is going to deal with your ideas. Make sure that, they are up to date with the technological trends and well versed with technologies like android, iOS and other SDKs.

Company portfolio

Company can be evaluated based on the complexity, variety, degree of innovation and the quality of the applications they have developed. Make a wise decision.

Project Management and Communication



Communication with the client is more important, in order to develop a robust application. Effective communication ensures the delivery of the product on time. Effective management avoid communication glitches.


Try to talk with the clients of the company about the service offered by them. Because they are the ones who dealt with them in past days. This will solve all the WH questions.

Maintenance and Support

There is no end to evolution of technology. Platform upgrades, technology trends may demand you to change the whole scope of your app. We at Veltrod Services provide significant maintenance and support after sale. For further queries feel free to contact us on

Know Veltrod’s IoT Stratergies


  • The Internet of Things (IoT) allows us to use technology to enhance our comfort, improve our energy efficiency, simplify the tasks that consume our home and work life and give us greater control over our lives. Silicon Labs is increasingly able to deliver the basic building blocks that power the IoT.
  • A Connected Home can mean different things to different people, but it’s essentially a home with one or more (or many) devices connected together in a way that allows the homeowner to control, customize and monitor their environment.
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  • That can mean anything from a programmable learning thermostat to a security system of window, door and motion sensors, to the future of smart appliances. The common denominator is that ideally all of these devices should come together into a connected ecosystem that is easy for the homeowner to access and control. If the IoT is fundamentally about making our lives easier and more connected, then the implications for a truly Connected Home are game-changing.
  • Wearable technology is a blanket term that covers a vast array of devices that monitor, record and provide feedback on you or your environment. Broadly speaking, you can divide wearables along two lines:
  1. Fitness and Environment: Fitness bands and watches and even smart clothes are able to monitor and transmit data on your daily activity levels through step counting, heart rate and temperature.
  2. Health: These wearables monitor crucial health factors like oxygen saturation, heart rate and more, and can communicate any results outside of a programmed range to the patient and to her physician.


  • The Internet of Things has profound implications for industrial automation and the industrial internet of things. With wireless connectivity, advanced sensor networks, machine-to-machine communications, traditional industrial automation will become more informed and more efficient than ever before.
  • smart meter is an internet-capable device that measures energy, water or natural gas consumption of a building or home.
  • With Smart Energy Metering, not only do technicians not have to come and physically read your meter, you have access personally to your energy usage so you can see what impact your consumption patterns have on your wallet and on the environment.

Veltrod IoT Strategies


Entering the fray, however, should not be undertaken lightly. The IoT market’s newness and heterogeneity will make it difficult to negotiate, even by those companies with the strongest capabilities and the clearest, most compelling value propositions.

To develop a strategy for the IoT, Veltrod proceeds

by addressing, in order:

1. Our own role in the IoT.

Given our existing value proposition and capabilities,we see that, are we best suited to be an Enabler, Engager, or Enhancer?

2. Industries and markets.

We assess how our business environment is being (or could be) transformed by the IoT. We see that, what sense do we have of the demand for market? The more IoT activity that already exists in our industry, as it does in  automotive, manufacturing, and home-related sectors, the more rapidly we have to move.

3. Customer or business engagement.

Because value in the IoT will be created through the transformation of customer experience, we need strong capabilities in experience design. The IoT could eventually transform the business. What capabilities do we already have in this area, and what will we need to develop? should be the question in our mind.

4. Connected products and services.

We assess our current lineup of offerings to determine which can be enhanced through IoT connectivity, and what new ones could be developed expressly for the IoT. For new launches and innovations, take into account how connectivity will be established, how our company will analyze and use the resulting data, and which other companies we might collaborate with—all set against the proposed revenue model and income stream.

5. An enhanced connection.

Most Engagers will deploy an initial wave of basic connected devices and services. Then they will build further services by using analytics to gain insights from the wealth of new data that the IoT provides them. As these deployments unfold, Engagers will look for ways to increase value. This is where Enhancers will come in. What new business models might emerge? Would we want to develop any of them, or do we want to partner with other companies that can help serve this need?

6. Our organization’s capabilities.

Our company will need to distinguish itself in this space. What will we do that no other company does as well (or at all)? What improvements and investments will we need to make? Where will the necessary time, money, and attention come from; what activities will we need to divest or downplay so their resources can move here?


  • Veltrod has gained expertise in building android and iOS apps for IoT using different channels . You can reach us through for business enquiries.

Designing the User Experience Matters


  • To realize the vision from sketches on paper to a functional prototype involves several brainstorming sessions and change implementations. The mental maps, product associations, contextual flow, personalization etc. need to be considered from the day one. The target audience, stakeholder views and organizational goals influence the user experience design.
  • A Fashion apparel brand needs a different approach while designing and curating content, while a brand selling electronic gadgets online needs a different approach altogether. Right from placement of components, their appeal and the ease of navigation factor into conversion rates for an organisation, specially in the eCommerce domain. In this way Designing and planning sitemaps, content, navigation, gestures etc. are some of the crucial elements in developing an engaging user experience.
  • During the whole process, these are the resources created:
  1. Brain storming session pointers
  2. Sorted Feature list
  3. Defined goals/user stories
  4. Defined Target audience
  5. Site maps
  6. Basic wireframes (Sketches)
  7. Stakeholder interview results
  8. Basic guides for colors/layouts based on logos
  9. Assigned client tasks list
  • Content is one of the most crucial part of shaping User experience (UX). The experience defines a customer’s journey and the level to which the engagement is successful. Making the right choices can shape your brand while the wrong ones may make your fears – a reality! This is exactly why you can’t afford to select a vendor with less experience although the pricing may look enticing.

Innovation in Mobile application development

  • Being a Mobile app development factory, Veltrod has an expertise and passion to design and develop an unique mobile application for our Fortune 100 enterprises.Veltrod has been ranked as #1 mobile app design & Development Company for the past 3 years in a row.
  • Mobile application started to become the game changer for both the startup business as well as for company already doing well in the market. We can help either to make your web portal mobile friendly or develop a native mobile application for your ECommerce store or design a mobile game which you believe could make you popular or build a brand new hybrid application. Our expertise on UX/UI design capabilities together with the knowledge on recent trends in technologies makes our deliverable widely recognized one in the industry.
  • We develop applications for iOS, Android, BB and Windows platforms using either native or hybrid technologies. Some of the features which we implemented are as follows;



  • Sends notifications from your smartphone or computer to instantly grab your
    customers’ attention and show them what your business has to offer. This will help increase engagement, sales, and customer satisfaction


  • MENU

  • Allow customers to easily and conveniently view your menu selection. With this app feature, add multiple menus – lunch, dinner, and drinks menu.



  • An expected and widely used app features is social sharing. Get social with your customers and prompt sharing of photos, comments, and experiences they have with your business- Facebook, Twitter and Instagram.


  • MAP

  • Provide your customers turn-by-turn directions from their current location straight to your front door. Make your business easy to find with this simple and convenient app feature.



  • Give your customers an extra incentive to stop by and make a purchase. Better deals for them, more business for you! This mobile app feature also helps promote initial app downloads and increased customer loyalty.



  • Make it even more fun for customers to drop in by giving them an exciting chance to win great prizes.



  • Include videos for product displays, event clips, training, and promotions. Tell customers to submit their own videos for increased engagement.



  • Allow customers to engage with your business through photos. Photo galleries provide increased interaction and visual appeal.



  • Make it easy for your customers to contact you with in-app emailing, and one-touch calling- no need to save or remember numbers. This app feature keeps your information easily accessible to your customer when they want to find it.



  • Allow your loyal customers to submit reviews and testimonials for your business.


  • Use this app feature to include any link into your content. Link will display any web page within the branded banner of your app.



  • Satisfy your customers’ cravings by letting them order their favorite food at the tap of a button — from wherever they happen to be.


  • Enable your customer to make a payment through your mobile app itself.


Technologies you need to know these days

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  • Coding
  • 1. Coding is the number-one skill in demand today worldwide. Although coding and computer science are still marginalized, it is clear that the ability to code has become as important as other basic forms of literacy like reading and math.
  • 2. Fortunately, no matter what your age or current comfort level with technology, there are ways to pick up intro coding skills — and many of them are free.
  • Big data
  • 1. According to Forbes, big data will continue to grow in 2015, due in part to the rise of the Internet of Things, which has the power to embed technology in practically anything.
  • 2. As ever-larger volumes of data are created, it’s vital to know how to collect and analyze that data — particularly when it’s related to customer preferences and business processes.
  • 3. No matter what industry you’re in, you’ll miss out on key marketing and decision-making opportunities by ignoring big data.
  • Cloud computing
  • 1. TechRadar had reported that 2015 will be the year that the cloud becomes the “new normal.” The reason, writes Mark Barrenechea, CEO of OpenText, is that costs can be slashed as much as 90% through digitization of information-intensive processes.
  • 2. Barrenechea predicts that by year-end, we’ll see “a world of hybrid deployments in which some information and applications reside in the cloud and the remainder resides on-premise.”
  • 3. Learning to utilize the cloud’s flexible power can improve everything from your data security to your collaboration ability.
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  • Mobile
  • 1. As Six Dimensions states, “If you don’t have a mobile strategy, you don’t have a future strategy.” This has never been truer than in 2015, the year in which an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks, according to The Guardian.
  • 2. 2015 is also the year that we’ll hit critical mass with the fusion of mobile and cloud computing, according to Forbes. That means many more centrally coordinated apps will be usable on multiple devices
  • Data visualization
  • 1. Fortunately, you don’t have to be a web designer or developer to create compelling infographics. There are several free tools available you can use to visually enhance your data.
  • 2. Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise. That’s where data visualization comes in, which involves using a visual representation of the data to discover new information and breakthroughs.
  • UX design skills
  • 1. User experience (UX) designers consider the end user’s ease of use, efficiency, and general experience of interfacing with a system (such as a website or application).
  • 2. Smashing Magazine notes that while user experience has long been important, it has become more so recently in relation to the diverse ways that users can now access websites, including mobile and apps.
  • 3. “The more complex the system, the more involved will the planning and architecture have to be for it,” writes Jacob Gube. But it’s not just professional designers who can benefit from understanding UX design — anyone can.
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“The Phygital world”: Retail’s future



  • 10 years that saw probably the most critical changes ever, has some more to offer.The move from physical to computerized is progressing, but then we have another developing pattern that is by all accounts a definitive arrangement.


  • An idea that has the best of both universes, with unparalleled shopper experience, customized down to the Tee and choices incomprehensible – Phygital.
  • 1. The “touch and feel” of a physical store joined with accommodation and flexibility of a Digital store.


  • 2. Envision strolling into a store with your cellphone and there is a business official welcome you in. Some way or another she knows you have been keen on a couple of blue denims in addition to other things and offers you a showcase of main 10 accumulations on an existence size advanced presentation.
  • 3. What’s much all the more fascinating is that every one of the choices are pretty much inside of your financial plan! Astounding? There is more, you can see surveys from clients for every item, different choices and blends of what different items could assist you with sloping up your look. You can ask for a home conveyance, figure out what number of individuals close to your territory as of now have a comparable item, pay on conveyance, return, trade, alter your dress to an immaculate fit, plan your own particular shoes and have it conveyed thus substantially more!


  • 4. The conceivable outcomes appear to be boundless! Purchasers can figure out where their items are sourced from and news on those brands, style recommendations from expert beauticians, updates for the items purchased that are nearing termination, programmed request situation for renewing basic supply supplies and so on. To condense the general purpose, the expression “Buyer is the ruler” will be a reality.
  • 5. One of the biggest issues an online store appearances is logistics. From request position to request conveyance and overseeing returns, they understand that one of the principle purposes behind buyers to go online is the accommodation of time. They can shop at whatever time, anyplace and demand conveyance whenever it might suit them.
  • 6. Physical stores give purchaser the “touch and feel” advantage where they can experiment with their decisions and select the best fit.
  • 7. A Phygital store would give a bound together affair, mixed bag and comfort of an advanced store with the customized experience of a physical store.
  • 8. The difficulties of online store logistics could be fathomed to a more noteworthy degree, say you need to give back an item you shopped on the web, you should simply drop in at the closest Phygital store to return/trade the thing if accessible, else you can ask for a warning when the item is in stock.


  • 9. Some of the time, when online customers discover one or a greater amount of the things they requested has not been conveyed, they can approach the closest Phygital store to get the thing/s without agonizing over organizing through unlimited calls with the client care!
  • 10. At the point when a client strolls into a Phygital store, the store proprietor knows the buy history of the client and can draw bits of knowledge on what else she could be keen on.


  • 11. Let’s assume, she purchased a couple of pants two weeks back however is currently looking for a shirt, wouldn’t you concur that if an official advises her of a limited time special on belts or shirts, the possibilities of her purchasing them are more? This is the way a store proprietor can cross-offer viably.
  • 12. A client arranging a get-away to Switzerland, would be occupied with experimenting with a reenacted skiing background.
  • 13. Having an immersive ordeal that reenacts skiing on the excellent slants of the Alps, or outdoors around it would without a doubt impact her purchasing choice.


  • 14. The center here is giving the best administration as well as totally rethinking the experience of clients all through their excursion of shopping.


  • 15. Prepared or not, Phygital stores will be the following upset in the retail space, extraordinarily the item fragments that require a sure level of customization. Energizing times ahead for every one of us!


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