ECommerce posts

Why is Magento a prospective platform for your eCommerce business


Once you have decided to kick start your eCommerce business one big question that arises is choosing the best platform that suits the business needs. The chosen platform simplifies the creation of eCommerce website. Though there are multiple eCommerce platforms available in the market choosing the best one is essential.
While choosing an eCommerce platform certain factors have to be taken into consideration. They are

  1. Cost factor.
  2. Customization.
  3. Business centric features.
  4. User friendliness.
  5. Security.
  6. Acceptance.

All these above mentioned features serve as a benchmark for deciding the suitable platform. Of all the platforms available in the market Magento best suits the customer needs and ranks the top among its competitors.

Cost effectiveness

Why Magento Cost-effectivenessMagento is offered in two editions namely Community edition and Enterprise edition.Of these two CE(Community edition) is an open source platform and is available free in the market. It comes with extensive set of features and allows customization. Knowledge of PHP and ZEND  framework is needed for customization.

You can also impress your customers by integrating certain extensions like one step checkout, social login, Magento WordPress integration, Fooman Google Analytics, etc…

Admin friendliness

Once you are done with the Magento development, you will literally require no assistance at all. This is because various instrumental options are available for the admin backend, which simplifies the work and saves precious time.

In Magento admin has the option to upload simple, virtual, downloadable, configurable, bundled and group products, delete products in bulk. Further admin provides deep information for products such as images, exhaustive textual content, etc..

Business centric features

Magento is more robust and flexible to change. One of the major advantages in using Magento is that the entire platform can be changed into multivendor market place in the future. There is no limit either on the storage or on the product.

This indigenous and  sophisticated functionalities provides the needed support for multivendor environment on par with popular market places like Amazon, eBay, etc.. Additionally it provides responsive themes that increases the flexibility for the users accessing the store site using mobile. It also provides us to create an exclusive Magento mobile app for your website.

Performance optimization

With Magento you can optimize the eCommerce site loading speed from the beckend. It also provides default cache called the file system cache.This cache can enables to increase the site loading speed.Extensions like full page cache can also be utilized.

We can have the control over the number of http requests by merging JavaScript and CSS files together using the following steps

System->Configuration->select merge JavaScript and CSS files->Click ‘Yes’.

Effective marketing and security

magento-securityIn contrary to the other platform Magento is SEO friendly platform. It gives the choice of creating a search engine friendly URL for your sites and insert keywords through metatags. Whenever a new URL is created Magento dynamically creates a XML sitemap.

On the security side it provides transaction on the SSL layer,thus safeguarding the company’s credentials and all other user information from DOS and DDOS attacks. Additionally ,to gather customer attention it provides wide variety of newsletters templates to market your offers.

All the above factors indicate that Magento is very prospective platform for eCommerce business.

For any further queries send  a mail to

How to protect eCommerce Website from Hackers


According the recent article published on Forbes , on an average around 30,000 websites are being hacked everyday. The reason is that information such as customer credentials stored on the company server earn hackers many dollars. Dos(Denial of service ) attack & DDOS(Distributed denial of service) attack is widely by hackers to gain access.

These attacks were initially carried out to spoil the company’s reputation.From large organizations to startup eCommerce firms are exposed to cyber attacks nowadays.

Hence protecting customer credentials from security threat is a major factor to improve eCommerce site conversion rates.

Lets have a look at the most common security threats and the ways to reduce them,

Choice of the eCommerce platform

Though there are multiple eCommerce platforms available the user should always choose the one that uses advanced object oriented programming language. Additionally , use of complex passwords and changing the admin path prevents the hackers from barging in.

Two factor authorization

One of the main advantages in the usage of two factor authorization is that only trusted devices can gain access to the store owner’s/admin backend. Apart form the usual username and password combination a randomly generated security code send to the owner’s mobile every 30seconds has to be entered. This keeps the hackers a step away from access.

Use of SSL for checkout

Inorder to make online transaction foolproof against malicious attacks, a secure connection between the eCommerce’s company server and customer web browser has to be established using Secure Socket Layer(SSL). Additionally ,using a HTTPs certificate for your website is useful as it encrypts the user credentials. Another advantage form the use of http is that you can win over your customers trust.

Tighten the security features

Deploy firewalls to prevent hackers form trespassing and access to vital information. To prevent SQL injection and cross site scripting add additional layer of security to applications such as contact form, login tables, etc…

Avoid storing huge voluminous customer data

Storing huge volume of customer data such as credit card number,its expiry date and card verification value can do more harm than expected level. Make sure you store minimum data for processing refunds.

Creating strong password criteria

Customers should be aware of the security threats facing them. Use a special password criteria such as minimum length, use of numerals, special characters  with one mandatory upper case letter. Such passwords are hard to  crack.

Frequent software updates

eCommerce site should always be updated to the latest version. Latest version fixes bugs and security issues found in earlier versions. Firms like Magento releases frequent security updates and recommends the customers to  install the security patches immediately after release.

Use of trusted extensions

While using eCommerce software like Magento to build your store website you  are lured to use third party extensions from the set of innumerable free extensions available online. Hackers often gain access to  the site via such unauthorized extensions. So to avoid breakthrough check your extensions before integration.

For further queries contact us at




Migration from Magento Go to Magento CE



Magento go is all gone by now and its the perfect time to move on to the next platform. But what would best suit the needs as like Magento. Enterprise edition will cost you more, the best option is to move on to Community edition.

We may wonder why Magento again and why not any other platform,

 Why Magento?

Though magento is the most preferred platform there are few features possessed by it which retains the end user convenience. It is ready for any sort of customization and flexible enough to accommodate integration and tweaks.

Having used Magento Go, it is quite convenient to move on to the open source Magento Community edition than any other platform.

This helps in quick enhancement and customization of the current store instead of a new build. Also there is a greater advantage of surplus extensions and themes both free and paid available through Magento connect.

Does migration is purely technical?

magento_go_migration_magento_communityMoving over to Magento community from Magento Go is purely technical oriented task. Where Magento Go has specific features like drag,drop ,action buttons and a list of enable/disable settings were available on ready mode but in the open source Community edition all these features have to be set manually.

Moreover Magento Go uses few codes from Enterprise edition which eases the security related issues from Magento developers.Due to the lack of access to these codes the migration process have been though especially when customization of store has been carried out.

Since both Magento Go and Magento community possess the same kind of structure the dissimilarities has been tackled.

Migration process

Migration process does not result in the data loss as remapping is being carried out.

Hosting solution

It is always advisable to choose a cloud hosting provider. For example, hosting solutions like Amazon S3 are preferred among the customers who want to triple their business. Certain cloud hosting consultants like Cloud page link handle the necessary cloud server technicalities of the web store.


Once the installation  process ends all the data is exported from Magento Go to Magento CE. Data include products, customer, orders, media files including product images, custom CSS, design files, custom templates, CSS and JavaScript files.


Installation of Magento CE into the new server environment has to be done. Once the installation is completed, access to FTP, database and other technical add-ons are provided.

Design migration

This involves the migration of all the design features of the Magento Go into Magento CE environment. All the CSS files, JavaScript, design, styling etc… are migrated. If the site was responsive with the earlier edition the new migration replicates the feature else technical tweaks have to be done to make the site responsive.

Product migration

Product mapping is done during this stage to make sure that the category structure and attributes of the products are syncing with the newly installed CE. Then products along with the details including description, SKU, pricing, images, demo videos and other information has to be imported.

Customer details import

Customer database most valuable asset has to be imported. This process includes the transfer of customer details, login credentials, shopping history etc..for the successful continuation of the business strategy.


Once all the import ends the next step is to focus on the store settings. This includes payment gateways, shipping addresses, specific store addresses, transaction emails, etc…


Testing process is carried out in phases beginning with compatibility check (responsiveness of the site). Next navigation back and forth across the pages, check out broken lines, form submissions, action  buttons and all other functional areas to check browsing convenience and errors.

On the backend admin options such as adding product form the backend, adding products to the cart has to be checked. In order to avoid cart abandonment shipping settings, payment settings and checkout process has to be checked regularly.Once checklist of all the above mentioned procedures has been completed the migrated Magento CE is ready is go live!

To migrate to a new Magento CE platform contact us on

Uniqueness of Magento in delivering Futuristic eCommerce solutions


Magento supports millions of online business of varied types. Though it includes complex coding styles, heaviness of the code,need for performance optimization and complexity in customization it still outsmart its customer with the onset of its unique features.

Though there are multiple hosted solutions for running the online businesses, here are few reasons why people go for Magento with possess a set of complex functionalities.


Magento-3Features-WebflavorsMagento is an open source platform that provides a free hand on improving, updating and refining the existing set of solutions and creation of new extensions that suits the needs of the customer. Magento platform keeps evolving without any set of dependency from the developers.


Magento possess a unique set of Model View Controller(MVC) , this differentiates it from all other competitors. To control the display feature it provides ‘Layout file’.The entire model can be rewritten according to the needs of the eCommerce platform.


One of the most important reason why Magento is best suited for emerging business is its scalability. Magento is programmed to handle huge voluminous data. As online market places keeps emerging in its functionality, magento becomes the forerunner of eCommerce platform as different set of solutions can be easily marketed through this platform.


It is essential for online business to earn better visibility and popularity in the search engines as they are the dependable sources for eShopping. Though there are multiple guidelines to improve the traffic in an eCommerce site, there are certain features that has to be modified on the technical part of it. Magento would be the best solution as it provides SEO friendly features that could be easily incorporated.


For running a successful eCommerce business certain areas has to be focused like product management,vendor management,order management, social media optimization,user experience based design concepts and secure online transactions. Magento offers all these features both as extensions as well as an integrated ready made solution.


Magento platform keeps on evolving according to the current market strategy. Evolving methodologies are focused in intensifying  the magento development experience and end user experience to a new level. The latest release community edition 1.8 carries improvements on tax calculations,performance, security and certain functional improvements on Web API components,shopping carts,transactions and web store building.


Nowadays ,since mobile phones are used as a medium for accessing the internet it is essential for eCommerce store owners to optimize their online stores. Magento provides several ways of optimization.The portfolio of Magento provided eCommerce stores includes major brands in clothing, sports, electronics, lifestyle, education, IT and several other business domains. Each of these brands have their own set of mobile site but creating a customized mobile is chargeable.

All the magento extensions and scripts can be easily incorporated for mobile viewing and usage. Thus using Magento for building the eCommerce site will eventually widen the performance and provides considerable improvement in sales.

At Veltrod, we develop customized eCommerce solution using the industry best methodologies and practices, for further information feel free to contact us on

Why and How to migrate from an WooCommerce to a Magento platform

  • woocommerce-to-magento-migration_1

Both WooCommerce and Magento have been the forerunners of eCommerce website development. These two platform possess similar features and customization.

The below section gives you a clear idea of why to migrate to Magento platform




Used mainly for small sized eCommerce enterprises. Used for large scale business services.
Not suitable for multivendor platform because of server issues involved in loading heavy data. Much feasible for multivendor platform as it neither sets a limit to product or the stores.
Adding extension is difficult in WooCommerce. Adding extensions are easier because of hiring an adept Magento developer. Innumerable free extensions , backend tools and themes make the eCommerce site appealing and versatile in its functionalities.
Implementation of WooCommerce to Magento migration

The amount of effort involved in migrating from WooCommerce to Magento depends on the quantity of data. To ensure quality the data migration process is classified into multiple phases.

Phase 1: Creating backup of data

Migration of data is a responsible task as client’s data are involved. To safeguard data and to avoid contingencies migration process begins by creating a local backup of all the data either in developer’s machine or in BigBucket.

Phase 2: Migration of products

Once backup has been created the next phase is the migration of products. This requires the recreation of exact product ecosystem in magento platform. Details such as product’s name,corresponding details,attributes, graphical control elements like checkboxes,radio buttons etc.. are migrated. Different platform categories and their corresponding images are also migrated.

Phase 3: Migration of customer details

This phase is very crucial since it involves customer information like name,shipping address,contact number, order history and so on. For migration of customer passwords encryption technique different from WooCommerce platform is used.

Phase 4: Migration of URL & Vendor information

Details of products and customer involved in an order, status of the order ,etc..are migrated. The next thing to concern about is the migration of URL. They are assigned with the corresponding product page and redirects are specified in .htaccess file to prevent 404 error. Moreover magento supports the migration process by the provision of vendor specific URL. Finally all the vendor information are migrated.

Phase 5: Migration of payment gateways

Magento supports a vast variety of payment gateways.Hence there is no risk involved in payment migration.Depending on the choice of the customer details like API key,Secret key, API signature of the payment gateway are migrated.

Phase 6: Design refinements

The next thing to concern about is the appearance of the product.Migrating design from WooCommerce is not feasible. However based on the requirements of the customer, design wizards can recreate the exact replica using HTML,CSS,JQuery, JavaScript, etc..

Phase 7: QA and testing

Once all the refinements are done the product is passed on to QA wing to ensure the quality. Most of the frontend functionalities are tested using manual testing whereas some of the features are tested using selenium web driver. Apache Jmeter is used to perform load testing to test the ability of the website to handle heavy load. At the end of load testing the product is available for customer’s review.

It is always recommended to use high end server for implementation. Switching over to website hosting or cloud hosting is cost effective and can handle heavy traffic. The final decision depends on the customer

Post migration improvement

Maintaining the performance of the site is a major issue after a certain period of time. To avoid performance related issues magento provides ample scope to optimize the site’s loading speed from the backend.

The following steps are to be carried out to optimize the performance

Clearing the cache

Though accessing web pages  becomes faster with cache too much of cache data gets stored that reduces the loading speed.Hence the cache has to be cleared on a regular basis.

This can be done using two methods,

Method 1

From Admin panel go to System->Cache management->Flush cache storage-> click ‘yes’.

Method 2

Manual deletion of cache files can be done by accessing the root directory

var/cache folder.

Refresh the webpage to reflect the changes.

Preventing fatal error

Sometimes while adding new products fatal error such as ‘Allowed memory size exhausted’ may arise. This could be avoided by increasing the size in .php file.

Go to file manager->Access the magento root folder->Right click index.php file ->Select code edit.

Change the value in the statement ini_set(“memory_limit”,”value”) as per the preference as ini_set(“memory_limit”,512M).

Indexing the data

Indexing the data improves the system efficiency by scanning and retrieving the data requested by the user at a considerable speed.

Go to admin panel->System->Index Management->Action menu->Reindex data->Select all->Click ‘Submit’.

Reducing the number of HTTP requests

When the website is loading http requests such as images,css and JavaScript files are downloaded in the server side. Loading speed of the site can be improved by reducing the number of requests by merging JavaScript files and CSS files separately.From Admin panel->System->Configuration->Developer->JavaScript settings->Select merge JavaScript files->Select merge CSS files->Click ‘Yes’.By doing so the total number of Http requests could be considerably reduced.

At Veltrod , we employ the best methods to optimize your eCommerce platform, for further queries drop to us on

Advantages of Hiring A Professional Magento Development Company


Once you have decided to use Magento for your eCommerce store you are left with three options. Either you can build all your site by yourself when you possess the necessary expertise or install a ready use script. Both the method has its own set of problems , when you create an eCommerce site by yourself certain areas like promotional campaigns ,customer analysis etc.. need support and assistance. On the other hand buying a ready to use script may not fit well into all your business needs.

So it’s always a better option to depend on professional Magento development companies to avail the needed quality, service and flexibility.

Planning before execution:

magento-store-supportOne of the major problem associated with developing an eCommerce site by individuals is the lack of vision in the  business goals. They tend to change the onset of goals now and then. But professional magento developers lay a road map, taking into account of customers priority and level of competition. Hence there will be no room for chaos and the work progress smoothly.

Customer centric features:


Professional developers create an eCommerce site considering user’s comfort. By deploying  sophisticated tools they incorporate user friendly features into the website.

End customer satisfaction:

One of the biggest advantages in collaborating with a professional magento developers is that you will get review of the work on a regular basis. Customer has complete authority to voice out opinion and also incorporate the requirements at ease.

Top notch quality:

Development company assigns dedicated team of developers for the project thus reducing the mess.To deliver a bug free product all the minute aspects of the eCommerce site are taken in  to account by quality assurance team.

Delivery on time:

One of the common features found among the seasoned developers is the delivery of quality product within the deadline. Hence, except for some unforeseen  circumstances your project will be delivered within the deadline.

Technical support:

Magento developers provide round the clock technical support after completion of the project. Hence the issues will be resolved much earlier than expected. For business enquiry, please drop an email to

How to secure your eCommerce store?

  • Around 200000 eCommerce stores were built using Magento platform. Owing to the influence of Magento development in the eCommerce sector ,it has been repeatedly exposed to security attack by hackers. To keep up with the sales Magento frequently releases security patches.
    • magento security


  • Some of the precautionary measures to be taken to reduce the impact of security attacks are
  • SECURITY TIP #1 : Use of strong passwords
  • Major drawbacks of attack begins with the usage of weak passwords. Magento store owner has access to sensitive information, hence it is necessary to have strong admin password to prevent attacks.
  • Instructions to be followed while creating a password:
  1. Your password contains a minimum of 10 letters.
  2. Comprises of numerical and special characters.
  3. Should be a combination of upper and lower case letters.
  4. Your name, company name , phone numbers is not used as a password.
  • SECURITY TIP #2 : Changing the default admin path
  • Default admin path increases the risk of exposing the admin credentials to Brute force attack.
  • Hence it is highly recommended to change the admin path.
  • Ways to change the admin path,
  • Method 1: From the admin backend
  • Go to System->Config->Admin->Admin base URL->Use Custom Admin Path->Click ‘Yes’.
  • Method 2: Implementing changes to local.xml configuration file. You can access it by traversing the below path app/etc/local.xml.
  • Local.xml configuration file
  • <admin>
  • <routers>
  • <adminhtml>
  • <args>
  • <frontName><![CDTA[admin]]</frontName>
  • </args>
  • </routers>
  • </admin>
  • Replace the [admin] path with the new path.
  • Save the configuration file and refresh your cache.
  • SECURITY TIP #3 : Frequent updates
  • It is advisable to use the latest version of Magento. Magento development firm reduces the vulnerability of their product with each version release. If the vulnerability poses grave danger they develop security patches for immediate customer usage. Never neglect such notifications.
  • SECURITY TIP #4 : Two-Factor authorization
  • This is one of the best methods to prevent access from unauthorized users. It adds an additional layer of security. Apart from the usual method of providing user and password combination to gain access a randomly generated security code sent to the users mobile is used for authorization. Even if hackers has your credentials he cannot login to the site without a security code.


  • SECURITY TIP #5 : Encryption of credentials
  • When vital information are send over unsafe connections the probability of the customer credentials landing in unauthorized sources is high. Hence it is always mandatory to use secure URL while processing a financial transaction.
  • Magento provides the option of using SSL for your site,
  • Go to System->Configuration->Web->Secure
  • Under secure tab select ‘YES’ for ‘Use Secure URLs in Frontend’ & ‘Use Secure URLs in Backend’.
  • SECURITY TIP #6 : Frequent change of passwords
  • Some situations may demand the assistance of third party Magento developers. It is always a safe option to change your login credentials before granting access to them and to change it again once the work gets completed.
  • SECURITY TIP #7 : Use of genuine extensions
  • Magento extensions simplifies the job at the same time it also act as a gateway for hackers to penetrate. So do an extensive research of developers background , reviews and rating before integrating a third party extension to your site. 
  • SECURITY TIP #8 : Frequent backup of data
  • To mitigate the impact of risks caused by security attacks it is advisable to take a backup of your database and Magento files to cloud based platforms like Amazon S3.
  • SECURITY TIP #9 : Use of antivirus software
  • Use of free antivirus software might work well for domestic PCs. But on an enterprise level it is advisable to use superior quality antivirus software as it protects sensitive information from leakage. Never forget to update your antivirus software regularly.
  • SECURITY TIP #10 : Review by expert group
  • Although Magento developers have the potential to layer up your Magento store’s security it is highly recommended to rely on security expert. Because they are aware of the loopholes and can detect many vulnerabilities like SQL injection and Cross-Site scripting.
  • No site can be 100% secure.
  • Are you looking got an industry leader to secure your ecommerce website, drop an email to


All about Sales Funnel


  • The idea of sales funnels is nothing new. They exist within every business model. However, in the digital age, sales funnels have become a fundamental visual matrix to understand consumer behavior and improve overall sales. If you are an online or digital marketer yourself, you might already have your own funnel set up in Google Analytics. In this post, I would try to touch upon the fundamental use of funnels and multi-channel funnels along with their applications to make your app more profitable.
  • Why use a sales funnel?
  • For starters, sales managers can use this information to prioritize the opportunities that sales reps should be exerting most of their effort on. Opportunities that are more likely to close – based on current stage and how long they’ve been there – should be engaged with most heavily. Second, breaking opportunities by stage leads to more accurate closing probabilities, which ultimately produces more accurate sales forecasts. Now, if users often enter from multiple places that are not a part of the existing funnel, how do you record their behavior? This is where multi-channel Funnel comes into play.
  • Multi-Channel sales Funnels

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  • In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?
  • The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.
  • For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnels reports show how previous referrals and searches contributed to your sales.
  • Multi-channel funnels are extremely useful for companies like us that have many interlinked web pages with differing purchase intentions. It is also applicable when you are drawing users from a large number of channels. For example- an e-commerce site getting users from PPCs, Banner ads, organic search, QR codes and various other channels. Here the user can enter from any medium as stated and may generate a sale.
  • Funnels are extremely useful for mobile apps and games

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  • In-app purchase within apps and games have become the fundamental mode of revenue generation. Monetization strategy of apps and games often involve ‘n’ number of steps for users to make an in-app purchase. Let’s keep goal completion here to in-app purchase itself and figure out how funnels play out in the entire process. When users try an application, they may get confused. Funnel analysis helps you identify where people drop off so you can increase your conversion rates.
  • A sales funnel is a great tool that has been in use since quite a while. An increasing hunger for app analytics in the recent times have only increased their value. As compared to the web, monetization pathways in apps are more pronounced and specific. This is where the right funnels in your app can enlighten you in ways you could never imagine. Not only you can increase your revenues, but also figure out features that you want to update in future and a lot of other things too. Together with Cohort Analysis, you can have everything that you need to know about your mobile app/game.
  • Sales Funnel Overview



  • In review, here’s the who, what, when, why, how of sales funnels:
  1. Who: All businesses should have a sales funnel in place to help them turn leads into customers.
  2. What: A sales funnel is a plan to allow a person to become aware of your company, learn about it, and make a decision on whether or not to buy.
  3. When: Start funneling people into this process from day one, so you can slowly move them toward a sale.
  4. Why: Sales funnels allow you to track your ROI and work on better customer retention practices.

Myths to be stop believing when it comes to CRO

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  • Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action.
  • Conversion Rate Optimization Is…
  1. A structured and systematic approach to improving the performance of your website
  2. Informed by insights—specifically, analytics and user feedback
  3. Defined by your website’s unique objectives and needs (KPIs)
  4. Taking the traffic you already have and making the most of it
  • 1: A/B testing equals conversion rate optimization

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  • Probably, the most common myth about conversion rate optimization is the one that equates the process with A/B testing. Simply put, A/B testing is about tweaking website, landing page or email elements in terms of position, color, size, and then testing different versions against each other to see which one will produce better results.
  • There is so much debate nowadays as to which button color converts best – green, red, or perhaps orange? But for the majority of businesses that experience problems with CRO, that’s not even the question. The real questions are: Do we understand how our customers purchase? Do we know what kind of information they will be looking for on our website? Have we provided them with everything they need? These are really just a few issues that could be hindering your website conversions. So, rather than beginning and ending the CRO conversation with A/B testing, businesses should strive to address major issues first.
  • 2: We can simply guess what our customers’ needs are
  • Oftentimes, businesses assume they know all there is to know about their customers’ needs and, therefore, it is not so important to ask customers anything. While these assumptions and hunches could be the starting points for a CRO, but they certainly shouldn’t be taken as facts. Without any factual validation, they remain mere guesses that can take the whole CRO process in the wrong direction.
  • CRO uses a data-driven approach to determining what it is that makes a visitor tick, what it is that is needed for them to convert. Instead of guessing these things, CRO utilises user feedback tools to ask current and potential customers directly. Although analytics is a vital piece to the puzzle, we can’t overstate the importance of user surveys and testing enough.

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  • 3: Too much coping is unhealthy
  • You can copy a successful business’s website, but you can’t really copy their success along with it.In rare cases where mimicking someone else’s web design results in more conversions, the design itself usually isn’t the real factor of change. Rather, the improvement is most likely a result of an unintentional removal of a problem or several problems that were obstructing conversions. For this reason, you should carefully evaluate your focus to see if you wrongly expect to increase conversions solely through website design.
  • Good design communicates a business’s professionalism and credibility. But it’s important to remember that it’s not the only thing that matters. You might need to dive deep below the surface, to the core values and objectives of your business, and reassess whether they’re aligned with the needs of your customers.

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  • 4: We can just find some tips and do it really quickly.
  • Regardless of some of the hype you can read on the Internet, the process of improving conversion rates takes work and time. It’s not a matter of just applying a few quick fixes. Significant results can be achieved only through a systematic approach. Naturally, you’d have to test each one of them.
  • In most cases, a successful A/B test takes two weeks to complete, so just imagine how much time you would need to spend on testing a hypothesis that can prove to be completely irrelevant, or even harmful to your CRO process. But if you back yourself up with data and have a well-developed process to follow, in the very early stages of CRO you will be able to set your priorities and invest time in that what matters.

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  • 5: You might think that Conversion rates are the only thing that really matters
  • Conversion Rate Optimization turns out, is no longer something nice to have, but it’s turning into a must for every company. A lot of marketers are a bit sceptical at first, though, about a service that sometimes sounds too good to be true. If you’re the person responsible for lead generation in your company, or if you’re running an e-commerce website, implementing different experiments and learning from the results can dramatically improve the number of leads or orders you’re generating from your site.
  • When implementing these processes in your organisation, you will find that although a lot of the tips and tricks online look rather easy, it’s not such a simple process as expected. If you’ve been thinking of implementing different experiments on your website, but still have a few reservations, this article will help you set some misconceptions straight so you don’t waste your time.
  • The goal here is not to try to convince every visitor by any means that your product or service is right for them and nudge them into converting. What effect is that going to have in the long run anyway? They will purchase or subscribe once, figure out they didn’t get what they were expecting and then they’ll make sure everybody knows about their negative experience with your business. So, it’s important to always stay true and constantly seek ways to improve your message so that it inspires prospects to take one step at a time.

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  • However, when talking to people in our area about the potentials of CRO, we still find that there are a lot of misconceptions about Conversion Rate Optimization.
  • CRO can make a significant difference in your conversion rates, but only if you’re willing to take a structured and systemic approach that relies on qualified data points. If you think you might encounter another misconception and are not sure, keep one thing in mind. Anything that promises quick wins, without taking into consideration everything that makes you unique as an organisation is probably too good to be true.
  • Real optimization is not a one trick thing, real optimization requires hard work and figuring out what’s right for your site and your customers.
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