Once you have decided to kick start your eCommerce business one big question that arises is choosing the best platform that suits the business needs. The chosen platform simplifies the creation of eCommerce website. Though there are multiple eCommerce platforms available in the market choosing the best one is essential.
While choosing an eCommerce platform certain factors have to be taken into consideration. They are
- Cost factor.
- Business centric features.
- User friendliness.
All these above mentioned features serve as a benchmark for deciding the suitable platform. Of all the platforms available in the market Magento best suits the customer needs and ranks the top among its competitors.
Magento is offered in two editions namely Community edition and Enterprise edition.Of these two CE(Community edition) is an open source platform and is available free in the market. It comes with extensive set of features and allows customization. Knowledge of PHP and ZEND framework is needed for customization.
You can also impress your customers by integrating certain extensions like one step checkout, social login, Magento WordPress integration, Fooman Google Analytics, etc…
Once you are done with the Magento development, you will literally require no assistance at all. This is because various instrumental options are available for the admin backend, which simplifies the work and saves precious time.
In Magento admin has the option to upload simple, virtual, downloadable, configurable, bundled and group products, delete products in bulk. Further admin provides deep information for products such as images, exhaustive textual content, etc..
Business centric features
Magento is more robust and flexible to change. One of the major advantages in using Magento is that the entire platform can be changed into multivendor market place in the future. There is no limit either on the storage or on the product.
This indigenous and sophisticated functionalities provides the needed support for multivendor environment on par with popular market places like Amazon, eBay, etc.. Additionally it provides responsive themes that increases the flexibility for the users accessing the store site using mobile. It also provides us to create an exclusive Magento mobile app for your website.
With Magento you can optimize the eCommerce site loading speed from the beckend. It also provides default cache called the file system cache.This cache can enables to increase the site loading speed.Extensions like full page cache can also be utilized.
Effective marketing and security
In contrary to the other platform Magento is SEO friendly platform. It gives the choice of creating a search engine friendly URL for your sites and insert keywords through metatags. Whenever a new URL is created Magento dynamically creates a XML sitemap.
On the security side it provides transaction on the SSL layer,thus safeguarding the company’s credentials and all other user information from DOS and DDOS attacks. Additionally ,to gather customer attention it provides wide variety of newsletters templates to market your offers.
All the above factors indicate that Magento is very prospective platform for eCommerce business.
For any further queries send a mail to firstname.lastname@example.org.
- Posted by Madhumitha Srinivas
- January 27, 2016