ECommerce posts
email-marketing2

Increase the E-mail click rates for your Magento e-commerce store

Email advertising effort is one of the strategies to expand deals and the transformation rate through your Magento e-trade site separated from different other special devices.

As email showcasing gives the prime chance to A/B Testing, it is critical to utilize it as one might foresee email active clicking factor and consequently an expansion in Return on speculation.

  • Notwithstanding, the conduct examples of the email beneficiaries have significantly changed on account of the change over to portable utilization from a desktop/tablet method of shopping by the clients, which might compel the Magento site proprietors to have a relook in their showcasing system.
  • In spite of the fact that there is an expansion in the quantity of cell phone utilization, numerous retailers gripe that snap rates are low.
  • The purposes for it may not be profoundly proficient, but rather certain things are to be accepted from the customers perspective. A percentage of the reasons are as per the following.
  • One might never have the capacity to acquire a guarantee from an online customer to surf the shop on his cell phone.
    The site might have troublesome elements for the customers to explore.whats-a-good-email-open-rate-&-click-rate
  • The substance might be stale or exhausting.
  • The email may not be convincing.
  • A couple of the characterized approaches to expand email active visitor clicking percentage are examined beneath.
  • Upgrade your messages for versatile searching.
  • The utilization of recordings is a calculable approach to show an item or the administration. It might expand clicks, social shares, and in this manner form brand steadfastness.
  • The utilization of a straightforward picture with a play catch that prompts the facilitated page upon snap could be sent through email in light of the fact that a genuine video diminishes convey capacity.
  • Change the substance of the email every now and again to pull in guests.
    1. Compose shorter email content with the goal that clients will read it in any case.
    2. Give the email a chance to have joins for social sharing.
    3. Incorporate components of personalization.
    4. Put a breaking point on your offers for moment deals.
    5. These straightforward safety oriented measures are liable to expand email click rates for your Magento store in a thought to build deals bargain.

    bigstock-Flying-Envelopes-25290215-720x540Veltrod is expert in developing Magento based ecommerce applications and the business enquires can be send to sales@veltrod.in

     

When and How to Use PHP Framework

php-framework

There has been tremendous changes in framework technologies during the last couple of years. Over the decade certain frameworks in PHP like Phalcon, Laravel, Zend, Symphony and Codeignitor have become consequently better and bigger. Nowadays, they have become the leading tools for the developers who want to create applications at ease. ‘Framework’ is one of the most crucial skill set possessed by the developers of today. Lets have a look at some of the situations where you have to use a framework in PHP,

When coding and file organization have become an integral part of coding

Optimize PHP Development TimesHaving an “/inc” folder with ‘functions.php’ doesn’t always confirms the organization of the code. By default every PHP framework comes with a certain type of folder structure. Developers are expected to follow these standards in order to keep things organized. But for the developers using vi this has become a major obstacle as there are numerous small files residing in it. However, with IDE and other code organizers it has become easier for them to search what they need and when they need.

Use of libraries and utilities

2014.04.28-900x538There are countless libraries provided by the PHP framework. But when it comes to building a website people are left with two options. Either they can write the entire code on their own else they go in search for third party libraries /codes. But preexisting PHP libraries provide better options like form validation, database abstraction, input/output filtering, cookies, session handling, etc..

Use of MVC structure
opensocial-php-client

One of the most important aspect of programming in PHP is Model View Controller(MVC) . It was introduced into the PHP framework in 1979. Whereas in MVC models are represented as data structures interfered with the database. Multiple page layouts and templates are presented by views. On the other hand controller is the one that binds all these things together including page requests.

Need for better security

200x200To protect the website against hacks and other type of attacks multiple input and output filtering options are provided by the PHP framework. However, it’s completely hard to handle all the website maintenance by a single developer. At times they feel tierd to execute the same set of tasks repeatedly. Certain frameworks like Codeignitor does the work automatically by filtering the values pressed to the database object , thus rescuing the entire set of code from SQL injection. In a similar manner user inputs are protected from  XSS attacks and additional layer of security is added by encrypting the cookies.

When there is a need for faster development

PHP frameworks are used when there is a need to write lesser code for faster project development. The patience of the developers have always been tested by scripting. Once the learning curve of PHP has been crossed larger work can be done with minimum coding. For example, you doesn’t have to worry about the third party libraries or the possible bugs.

When the support from experts is needed

Being the most popular framework today , PHP attracts a wider audience who help each other at every step. Problems can be resolved under the guidance from the experts by means of mailing lists and message boards.

Teamwork

imagesOne of the greatest advantage of the PHP framework is the teamwork it facilitates. Work can be divided equally among the developers. Corresponding view part to the designers, modelling to database specialists and for reusable libraries and plugin to the programmers. Framework comes with special tool that allows unit tests to be carried out by a separate team. PHP frameworks have been continually improved and has given  opportunities to the developers.

We at Veltrod, employ best methods and practices for application development, for further queries regarding website and application development drop an email to us on sales@veltrod.in.

How Omni Channel will Benifit Your Business

omnichannel-retail

1. Walk in Your Customers’ Shoes

Regularly review the experience your customers go through in order to research, purchase, and connect with your products. Test the experience by placing orders, interacting via all available channels, submitting a support case, and more. If possible, these tests should be performed by external and internal testers. Does everyone have a delightful experience? Are there any unnecessary barriers?

2. Measure Everything!

Data is everywhere (and apparently very “big” these days), and marketers are becoming increasingly savvy about the best ways to leverage it without becoming invasive. Julie Bernard of Macy’s summed things up at last year’s Data Driven Marketing conference:

“We can now measure success in terms of the response of real people over time, in addition to measuring individual campaigns.  We have enough data at the customer level to see how she interacts both online and in the store, so we can tailor messaging and offers to her appropriately by channel. We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”

3. Segment Your Audience

Understand which data points are useful to you, and segment your audience accordingly. Which data points actually help you better understand your audience? Using marketing automation, you can capture this information to build very rich profiles about your customers and the customer journey – you can even partner with companies like Acxiom or DSPs to enhance your data with more intelligence.

This kind of rich data can be translated into customer use cases, and also used to build buyer personas. For example, male iOS users who work in the tech industry and are between the ages of 25 and 35 are more likely to buy based on technical specifications. If you discover you are marketing to that audience, you might highlight technical specs in your landing pages and nurturing strategy.

4. Develop Content/Messaging that Addresses Use Cases and Behaviors

Content and messaging is key. If a customer has previously engaged or purchased your product, you probably want to consider that in your marketing. If a customer has put something into a cart, but hasn’t yet purchased, use your content to reference that intent.

In my sixth recommendation, I discuss the great content that Zappos creates to address use cases. I’ve also received emails from Bonobos referencing previous purchases, and recommending complementary products.  This type of content and messaging makes consumers feel personally spoken to, and helps drive much higher engagement, loyalty, and purchases.

Here’s an email I received from Bonobos, recommending a shirt to pair with jeans I’d recently purchased through the site:

bonobos jeans tshirt rec

5. Don’t Limit Use Cases to Marketing/Sales

Consider how listening and responding can help your support team, product team, merchandising teams, and even your customer service efforts. In a recent article on Digiday.com, GM’s head of global social media strategy was quoted as saying:

“A lot of it is about being able to provide a better service for our customers. If we can plug social into all the other CRM [Customer Relationship Management] data we have, then we have a full portfolio on the customer. If we know their VIN [Vehicle Identification Number], if we know their name, if we know their Twitter handle, and we know whether they like to go to the dealership or they don’t like to go the dealership, this helps us treat them in a way that they want to treated.”

First of all, what is omni-channel marketing? The term “omni-channel” may be a marketing buzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary.

 

Examples of Omni-Channel User

The more technology advances, the more it’s integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.

As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur.

And as people change their behaviors, marketers will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we’ll need to pursue one, holistic approach — an omni-channel experience.

Omni-Channel

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At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

It’s important here to distinguish an omni-channel user experience from a multi-channel user experience. Essentially, it comes down to the depth of the integration.

All omni-channel experiences will use multiple channels, but not all multi-channel experiences are omni-channel. Remember that. You can have amazing mobile marketing, engaging social media campaigns, and a well-designed website. But if they don’t work together, it’s not omni-channel.

It’s one thing to discuss the theory and practice of omni-channel user experience. But it’s something else entirely to see brilliant companies that are already implementing it in their strategies. Here are a few that I admire most.

1) Disney

Disney gets omni-channel right, down to the smallest details. It’s starts with your initial experience on the entertainment giant’s beautiful, mobile-responsive website. Even their trip-planning website works well on mobile — that alone is something you don’t see happening very often.

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2) Virgin Atlantic

Robert Fransgaard  shared an account of his amazing experience with Virgin Atlantic’s omni-channel customer service experience.

In his anecdote, he shares the story of his personalized experience with a representative named Dan, who, after being the unwitting recipient of Robert’s frustration over a missed engineer appointment, encouraged Robert to reach out to him directly in the event of any future issues.

Dan didn’t  say to call customer service, or to post another tweet to get attention. Dan reached across the company’s different marketing channels to give Robert a personalized service experience.

It’s amazing what a personal touch like this can do, especially when it comes to consoling customers that have had a poor experience with the company.

3) Bank of America

Bank of America takes their omni-channel development seriously. As one of the biggest brands in their industry, they’re setting the standard for a dynamic experience, which — as of today — allows for everything from check depositing to appointment scheduling to be handled by the company’s mobile and desktop apps.

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4) Oasis

Oasis is a U.K. fashion retailer that’s fusing their ecommerce site, mobile app, and brick-and-mortar stores into a simple shopping experience.

If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. The iPad also acts as a cash register, making it easy for associates to ring you up from anywhere in the store. And the cherry on top? If it appears that something is out of stock, the staff can instantly place an online order for you to have the item shipped directly to your home.

6) Starbucks

A quick look at the Starbucks reward app will reveal why many consider it one of the top omni-channel experiences out there.

First, you get a free rewards card that you can use whenever you make a purchase. But unlike traditional customer loyalty programs, Starbucks has made it possible to check and reload your card via phone, website, in-store, or on the app. Any change to the card or your profile gets updated across all channels, in real-time.

Starbucks-Rewards

But personally, I don’t think we’re that far away from a world where omni-channel is accessible to brands of all sizes. Technology has come a long way over the past decade, and there’s no doubt in my mind that future changes will make it possible for even the smallest of companies.

Hybris and SAP Business By Design

Stechies Hybris

The wave of a booming eCommerce industry brings with it an immense pressure on small and medium firms to go online quickly in order to stay relevant  and sustain. Businesses looking for a “ready to use” solution that can help them reorganize quickly are at an all-time high, but their main concern is how much room do these solutions leave for flexibility?

How can one solution cater to the diversity of multiple businesses and their requirements?

If we are to say there is a perfect solution to these questions, a ready to use solution that is flexible enough to accommodate a multitude of requirements and business goals of small to medium organizations, better still – with lower administration costs and higher revenues!! Sounds too good to be true?

Hybris

hybris4

Hybris is a software company headquartered in Zug, Switzerland, that sells enterprise multichannel e-commerce and product content management (PCM) software. Hybris was founded in 1997 by Carsten Thoma, Moritz Zimmermann and Klaas Hermanns and is a subsidiary of German software company SAP. The company currently has over 500 companies as customers, including General Electric, West Marine, Thomson Reuters, 3M, Toys “R” Us, P&G, Levi’s and Nikon.

Hybris (Acquired by SAP) has been recognized as a leader in its Magic quadrant for Digital Commerce 2014. Furthermore, Hybris has received the highest rating in Gartner’s report of Critical Capabilities for Digital Commerce across all three categories – Multi-channel Enterprises Selling to Consumers, Large Enterprises Selling Globally to Consumers and Enterprises Selling to Other Enterprises or SMBs. It is a best-in-class software suite providing exceptional direct selling capabilities and unified experience to its customers.

Hybris+ Business By Design

Hybris Commerce, with its pre-configured and seamlessly integrated multi-channel commerce solution complements SAP’s Business ByDesign perfectly. It enables organizations to reach new customers, improve sales efficiency and provide enhanced support and services through an enterprise-class eCommerce solution. A constantly updated Cloud-based software eliminates your hardware costs and ensures your business is running on the latest technology.

Benifits

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  • The business can focus on sales without worrying about the technology which is constantly updated and has minimal infrastructure costs or IT maintenance overhead. Seasonal peaks and random traffic surges are easily managed to maintain consistency in performance.
  • Hybris’ deep commerce expertise and tools help quick deployment and easy management of high quality eCommerce sites that are pre-integrated with SAP Business ByDesign.
  • Self-service portal capabilities (managing account details, viewing order history, creating service requests, etc.)
  • A single, integrated business application that helps you manage all commerce solution and scale according to your business needs
  • Increase revenue through effective marketing, promotions and cross-sell or up-sell opportunities
  • Streamline operations and reduce administrative overhead by offering customers self-service capabilities
  • A single platform that helps you manage your global presence. Managing country, language, currency, channel, tax rates, prices, shipping details and other variables is a whole lot easier.
  • Pay-as-you-go model helps you control costs
  • As Hybris Commerce is pre-integrated with SAP Business ByDesign, there is no setup or configuration requirements to facilitate real-time exchangeof customer and account information between them.
  • Superior product Search and Navigation. (Fully integrated, error tolerant and with filtering technologies to help customers get what they want within three clicks.)
  • SEO capabilities include automatic generation of key meta-tags and site maps, product export for shopping and price comparison search engines, search engine friendly URLs and optimized content.

Challenges:

The diagram below shows an abstract view of communication between SAP ByDesign and Hybris. The challenge while integrating with interface systems would be to get the statuses in sync (Even though communication would be stateless) and also handle errors / exception gracefully. We had to introduceJava Message Service (JMS) / Enterprise Service Bus (ESB) components into the mix to handle errors / exception, the worker was solely responsible for Routing, Protocol conversion, end point managements, JMS message listener, status sync, retries etc. Sample flow for the message arriving from SAP would be as below:

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  1. SAP would make a call to endpoint exposed on ESB which would then be consumed and pushed to JMS on a request queue.

2. Listener on ESB identifies the incoming messages.

3. Protocol converter runs and converts the message from Simple Object Access Protocol (SOAP) to JavaScript            Object Notation (JSON).

4. Routing logic identifies which method is to be called on Hybris and makes that call.

5. Hybris method call makes the necessary entity modification (status change).

 

 

Setting up SVN Environment & maintaining multiple instances , managing configuration properties in Hybris

Development_Diagram_Workflow2

One of the crucial aspect is maintaining the version system for any project. In terms of development Hybris projects have the same life cycle like other projects. Different environments like SIT, UAT, etc.. have to be maintained. Providing a local development environment is equally important.

It is not always advisable to put everything in SVN ,as the size of  OOB Hybrid is huge.Hybris development environment keeps on improvising everyday thus reducing the effort of its developers.

The best practices to version Hybris projects are as follows,

  1. While versioning the software use only customized extensions put inside a custom folder.
  2. Pass local.properties, local.extensions to the developers.
  3. Maintain a copy of local.properties, local.extensions on the local servers like SIT, UAT, etc..
  4. Hybris software is wrapped around custom folder on each  environment.
  5. Media folder can either be maintained locally or can be stored in an SVN
  6. Production environment is normally connected to SVN. Rather local copy is taken from SVN and deployed using Bamboo,etc..
Running Multiple Hybris in one machine

Basically Hybris is shipped with a bundled tomcat.

How  to run multiple tomcat in one machine?

Till the maximum size of the memory ,we can run as many instance of hybris. We need to make sure that each version of Hybris uses its own ports.

Make the below ports unique for each instance

Sample code:

tomcat.http.port=7001

tomcat.ssl.port=7002

tomcat.ajp.port=7009

tomcat.jmx.port=7003

tomcat.jmx.server.port=7004

Hybris Configuration

The problem is how to manage configuration for multiple instances.

The approach is to use apache tomcat to create specific environment variable. This approach  copies files from one common file to environment specific file and merge them together to create complete local.properties.file.

Follow the below steps for configuration,

  1. Create a folder inside Hybris config directory.
    config
  2. Place properties in each one of the local files as per environment related variables. The property that has same value across environment will go to common local property file.
  3. Create a build.xml file inside config project.
  4. Now we will create an environment specific property file.
  5. Run the file and pass the environment name.

Now we have a flexible solution to configure Hybris system more efficiently. For further queries regarding environment set up, contact us on sales@veltrod.in.

Parameters of Hybris Mobile and Desktop Site

responsive

Most people face problems on setting  mobile site and understanding parameters that control the switching of Desktop and Mobile site. Also, how does responsiveness of the site differ in both Desktop and Mobile site?

Now let us have a look at the differences in terms of technical aspects that differentiates both Desktop and Mobile site.

In terms of User Interface

Basically both Desktop and Mobile site differs in terms of the UI. UI is controlled by languages such as HTML,CSS,JavaScript, etc..

But the backend code remains almost the same for both Desktop and Mobile site.

Additionally , UI defined using Hybris WCMS ,need to define different page templates , Content slot, ContentPage, ProductPage and the corresponding relationship between them for both Mobile and Desktop site.

In terms of Java Code

First we need to detect the devices from which the request is arising, in order to set the Ui Experience level on par with the device.

This is carried out using an interceptor ie.Device Detection Before Controller Handler using class Default Device Detection Facade and more specifically in Spring Device Request Device Data Populator.

Once device detection ends, the detected device must be mapped to UI Experience level (eg.mobile,tablet,desktop,etc..) in class DeviceDataUI ExperienceLevelPopulator.

After this the detected UiExperienceLevel is compared with the supported Ui Experience Level and if there is an appropriate match the detected Ui Experience Level is set to this value.

Switching of Mobile and Desktop site
hybris-hosting-infographic

Ui experience level is configured in the properties file by setting the property “uiexperience.level.supported”.

The value “uiexperience.level.supported”  should be specified in the correct format using Comma separated Camel cases names like Mobile, Desktop , or Desktop ,Mobile for the functionality to work correctly.

There is also an additional interceptor , SetUiExperienceBeforeControllerHandler called before the request reaches the controller. This usually checks for the parameters like “uiel” (like?uiel=Mobile) in the request and if  set, its value is used to override all the previous UiExperienceLevel.

The corresponding CSS, JS and images are set based on the Ui Experience Level and we see either Desktop or Mobile site.

Responsiveness

responsiveWhen the website has been designed for responsive design then the site parameters gets adjusted according to the device type, this is done because responsive JS is used.

Hybris eliminated the need for Desktop and Mobile site by making the Desktop site responsive according to the request made.

At Veltrod, we offer best services using the industry best methods and practices, for customized website creation contact us on sales@veltrod.in.

Why choose Hybris for online shopping portals

hybris-review-logo

Over the last few years we are taking a bend, by jumping into lot of eCommerce websites that allow shopping by following a Business to Consumer(B2C) or Business to Business(B2B).

B2C is suitable for people who sell apparels,electronics, furniture, etc..to individuals for personal use.

Whereas , B2B portals sell infrastructure materials like cement, bricks, automotive parts to other companies or portals.

Do you own as eCommerce store and want to shift into a more customized platform then hybris is the best choice to move on.

Why Hybris?

Of all the platforms available why do you specifically want to choose Hybris?

Hybris is an eCommerce platform that offers functionalities for both B2B as well as B2C online shopping stores. Hybris is the most preferable platform among the European market. Around 2500 customers are using Hybris for their online business.

Hybris requires all the login credentials and license to be accessed. It is an ideal solution for companies who need long term solutions for their online store. Based on the services preferred the cost of standard licenses could cost around $50,000 per year.

Listed below are some of the features of Hybris which make it the best platform for online business.

Features of Hybris
High performance

Because of the provision of high merchandising options, products are displayed without being over looked. This eases the customers effort in searching and increases the need for buying.

Ability to search

Advanced alternative search options are provided. This enables the users to look out their choices based on region, category, price and more..

Customization

Hybris is a highly customizable eCommerce store across numerous channels that provide multiple functionalities. Additionally certain components like Hybrisn eCommerce accelerator help  penetrate the market within a fraction of seconds.

High scalability

Whenever needed huge voluminous data can be added to the store at any point of time. This helps the sellers to add the products that best suits the current trend in the market whenever needed.

Integration

Multiple storefronts can sell their products on a single server/platform. Also ,integrated payment sections are also available.

User interface

Effective navigation is offered in Hybris. This reduces the probability of users entering a labyrinth and gets confused over thousands of featured products.

Hybris development team at Veltrod

Having gained experience of developing eStores , we will become the best partner for you. To reach out to expert hybris developers who develop astounding products that best suits your requirements send a mail to us on sales@veltrod.in.</span

Is Hybris the Best Thing That Has Ever Happened To eCommerce?

hybris_logo_2012

There is a huge mess all around the internet regarding hybris, whether it is the best suitable platform for eCommerce?

Experts from different technical background have different set of opinion about this subject.

Hybris is a one step eCommerce solution for SMEs , manufacturers, suppliers, distributors and retailers who want to acquire customers empowered with digital connect.

Lets have a look at various features of hybris which makes it the most preferred platform among its competitors

Pervasive channel support

Customers can be directed to the website, based on their friends recommendations on social media like facebook, WhatsApp, twitter etc..When customers access the website using search engines like Google, Yahoo they cone to know about various services offered by the eCommerce store.

Access to customer data

The advantage of using hybris as an eCommerce solution is that data from all possible sources like facebook, twitter , etc.. are registered through the omni-channel support for business. Better presentation to meet the customers needs can be provided as all the data related to the customer gets stored in real time.

Agile solution

By providing agile and robust  eCommerce solution ,hybris maintains the sustainability of the business. Focusing the resources individually on every channel increases the cost of operation exponentially. However , because of synchronizing with omni-channel  model provides support for existing as well as emerging touch points and reduces the cost of deployment.

Effective communication

When customers are presented with services as per their requirements such as accurate information on the products specification, usage, reviews, pricing,inventory details, order status, etc.., the brand recall gets increased.

Increase in sales

The probability to reach the customer is higher in sellers using multichannel eCommerce solution, than those who rely on single or limited eCommerce channel. You are visible to the customers no matter which device, a smartphone, a tablet, or a PC they are using.

Better engagement with the customers

Having access to customers data , helps us to understand the needs of the customer. This helps in stock management, leveraging on knowledge and preferences. Customers can form communities based on their interests and can experience digital presentation based on their preferences.

Intuitive inventory management

Hybris helps in better inventory management. In case of higher demand from multiple channels , products from your store can be allocated. It helps in multi channel interaction among the customers who usually buys their product using a single channel.

Customization

To prevent slow loading of websites upstream caching of pages in the application are provided. The cached pages gets stored in the database. Moreover , lot of integration features are provided in hybris.

Hybris for business

Whether you are a manufacturer , a supplier, owner of a small or medium enterprise hybris has got a solution to meet the business needs. A cost effective solution that maximizes the digital presence. Optimize your CRM with industry’s best hybris and grow your business.

For any further details regarding the installation process contact sales@veltrod.in.

Magento 2 – Is It Worth The Hype?

magento-2
  • When the new version of Magento 2 came out, there was a huge hype worldwide among the eCommerce customers. It turns out  that Magento offers a much more  features to meet the business needs.
  1. The upgrade process occurs much faster and easier because the new standalone feature check for the prerequisites before installation.
  2. Magento 2 left its old sass/compass and has adopted HTML5 and CSS technologies. This is the very structure of the platform , that helps Magento to keep up with the new evolving technology.
  3. To begin, the presence of solid import/export tools make Magento 2 transition easy.
  4. It can be used to deliver the best possible solution to the client.
  5. Grouping of menus options by function such as product, marketing, content and report reduces the learning curve while working on the Magento.
  6. With full page caching from static pages, Magento 2 has reduced the load on the server.
  7. Moreover it offers an improved UI for its developers. For making UX-related discussions such as evaluating parameters to indicate how users interact with the website prove to be very crucial for web masters and developers.
  8. With improved functionality, ease of customization without making changes to the core features and better UI makes Magento 2 platform the most preferred to meet all the business requirements.
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