ECommerce posts

Great Ways to Market your Mobile Application

1.2 Million Apps are in the business sector at this moment! Does your portable application stand a chance in this number to demonstrate its uniqueness all by its own?

Being the proprietor of the application your work does not finish by minor building up an application. It is only a begin of your since a long time ago required committed endeavors to make your application a buzz in the town.


After a fruitful improvement of the portable application, the following stage is to make it accessible to the clients. It is exceptionally troublesome for any client to think about your application until you make them mindful of it. Beneath I am saying a portion of the focuses by which you can make a client base for your application.

1.Application store enhancement: Aside from straightforwardly downloading your versatile application from the application stores, there is another path by which clients can find the applications which is hunting down the application. For this you have to include a pleasant portrayal of your application loaded with catchphrases. The depiction ought to dependably be short and most favored for is in shots.

2. Online networking: Use Facebook, Twitter and other online networking stages for cooperation with your fan and devotees. Compose drawing in substance so that the client can feel related and profits by your data. Orchestrate more challenge so that the clients are inspired to share your redesigns in their dividers.

 3.Assemble a versatile well disposed site: You should fabricate an easy to understand versatile site for your application in which you can talk about in point of interest the elements and usefulness of the application. You can not say all the data in the application store about your application so you should use portable sites a s a medium to share the genuine aims of making the application.

 4.Press kits: Make appealing press units which ought to incorporate screenshots of the application alongside the symbols in various sizes, incorporate data like the historical backdrop of the application, upgrades and news about the application which you think clients can profit by. This press unit ought to be effortlessly accessible in your site so that the clients can download it and get complete data about the application.


These are a percentage of the strategies by which you can make a solid and star long client base for your portable application. As the group of onlookers will have complete data about your application they will feel more secure about utilizing your application.

Veltrod is expert in developing mobile applications, ecommerce solutions and IOT applications. The business enquires can be send to


Challenges for e-Commerce Growth in India

* India’s eCommerce anticipates more billion-dollar babies – Yet to get its own particular Alibaba or Amazone Commerce gives enhanced client experience, adaptability and control to clients to purchase an item or administration when they are prepared to buy – regardless of time and area – This is the key for development.

* Because of quick selection of Internet empowered gadgets like cell phone and tablets we have seen an unparalleled development in eCommerce. The torrential slide of telecom innovation has totally changed the method for our living, specialized strategies, shopping and so on. It hugy affects how we correspond with companions and relatives, how we travel, how we get to the data and the way we purchase or offer items and administrations.

* Despite the fact that India has low Internet infiltration –about 19% in contrast with different economies where it is up to 90%; size and potential are epicenter for the fascination of the Indian eCommerce market. India has a third biggest client base with 159 million portable Internet clients –followed by America’s 250 million and China’s 550 million; has abundant of chances. The quantity of versatile Internet clients in India is anticipated to be twice and cross the 300 million by 2017.


Extreme Challenges of e-Commerce in India

1.With around 1.25 billion populaces out of which web entrance is just 19% India has gigantic open doors for trade. Other than being such a major commercial center (drawing in worldwide eCommerce players and speculators) it has own difficulties.

 2.Exceptional yield Rates: Though the pattern is changing still eCommerce players are encountering substantial item return rates, which are bringing about misfortunes for them, as opposite logistics presents one of a kind difficulties..

3. Purchaser incline toward COD (Cash on conveyance): Due to trust lack; still loads of individuals don’t want to utilize a credit/platinum card or web managing an account strategies for exchange, rather they decide on “Money down” which is unsafe and leads less business edge.

4. Installment passages Inefficiency: Consumers as a rule experience a high disappointment rate of installment entryways. Normally once a client does not reattempt after an exchange disappointment. It prompts loss of organizations.

5.Quality Internet infiltration: India has a web entrance of around 19% in contrast with nations such as US and UK where it is up to 90%. In any case, that is not the sympathy toward eCommerce players it is prospecting, the real test is about nature of availability. The rate and incessant drops cause disappointment and confine client from utilizing eCommerce for their significant wellspring of purchasing.

6. Dependable Logistic and Supply Chain: India is an expansive nation which has a large number of urban communities and territories which are not effectively open. Despite the fact that the Metropolitan urban areas and other major urban focuses have not issue with production network, but rather the fascination lies in business sector size because of its extensive populace. Through eCommerce customer need to purchase an item in productive way as well as hope to get it conveyed at their place in minimum conceivable time.

 7.PC/Internet proficiency and successful achieve: India has poor compass of (PC) which is low as 3.5/1000 of the populace, contrasted with Five Hundred/1000 US reason for advanced lack of education. The web is still open by half of the web client populace through PCs with the assistance of phone lines. Given the entrance of phone just 2.1 for every penny of the populace, e-business stays far from the basic man. It is troublesome for e-business to reach to 1,000 million populaces spread more than 37 million families in 6, 04,374 odd towns and 5,000 towns and urban areas. Moreover, both expense of PCs and web access in India are very high.

 8.Charge standards and compliances: Yet a considerable measure of activities must be taken by government to streamline complex duty standards which have distinctive rates at various states.


Key Drivers of eCommerce segment development in India:

* There is an enormous development in Internet and 3G Penetration:

* Information from internetlivestats indicates India has as of now surpassed quantities of Internet clients than the United States.

* Accessibility of a much more extensive item range, legends and new eCommerce players (counting online buy from universal retailers and direct imports) contrasted with what is accessible at block and mortar retailers.

* Occupied ways of life, urban activity blockage and absence of time for disconnected from the net shopping.

* Genuine item encounters, adaptability to analyze administrations/item, upgraded shopping knowledge (installment, shipping and so forth.) through shopping basket.

* The 100 % concentrate on Mobile application methodology just Shopping on applications

* Concentrating on Mobile innovation is no more a vital choice for eCommerce organizations however a command. Be that as it may, versatile site V.S. versatile application is a choice numerous strategists still level headed discussion on. Notwithstanding, taking a gander at India’s biggest retailer, Flipkart gunning for the application just methodology is an unsafe move that might end up being effective over the long haul. Indeed, even Myntra and Urban Ladder has a Mobile App just system. The primary purpose behind this movement is to give clients an incredible versatile affair which is certainly conceivable through an application than a portable site. In any case, a great deal of veterans in the business sector say this is a decent move as they measure the aces against the cons. From customized suggestions to Geo focusing on, a ‘Portable App just’ technique is the saint of great importance.

* Indian e-Commerce industry is going to procure 100,000 abilities in 6 months!

* Huge players too new companies are forcefully contracting gifts. These gifts are going to make colossal distinction as far as innovation and advertising support for eCommerce players in forthcoming years. Upheld by strong development, the main 10 organizations in the segment are themselves hoping to retain no less than 15,000 experts by December 2015.


Worldwide eCommerce subsidizing

* In the late 5 years, financial specialists have supported $30.3B dollars through 2,013 arrangements. The quantity of arrangements has seen a steady upward pattern from 166 in 2010, to 481 in 2014. The yearly development in dollar-sum contributed comprehensively has been uneven, yet there was a critical jump from $4.8B in 2013 to $11.2B in 2014 with a 133% ascent. In the last four quarters, including Q1’15, year-over-year development marginally quickened to 136% of $12.5B in speculations.

* There is noteworthy retail opportunity in India, which is tied with a demographic profit (youthful populace, rising ways of life and upwardly portable white collar class) and rising web infiltration. From a speculation point of view, the business sector is a basically minority stake market, with most extreme footing in right on time stage bargains. Such early stage financing will offer organizations some assistance with developing a solid establishment to begin from. With such solid business sector prospects and a just as energetic speculator group, we anticipate numerous more eCommerce organizations from India entering the pined for billion-dollar club. Driven Digital India venture and the modernization of India: An activity by the administration of India.


Veltrod is expert in developing Magento based ecommerce applications and the business enquires can be send


Why Magento’s New B2B solution is ideal for B2B eCommerce Businesses

Have you ever gone to a B2B eCommerce site and attempted to purchase items from that point? Other than the usefulness contrast, did you see that the involvement in the vast majority of these sites is not as great contrasted with most B2C eCommerce sites. The vast majority of these B2B sites have not been redesigned for a considerable length of time inspired by a paranoid fear of bringing about clash in costs crosswise over different channels. Luckily, things are changing for good. B2B purchasers are progressively requesting the same nature of experience and complexity as delighted in by B2C shoppers. Like their B2C partners, B2B customers are likewise requesting natural and easy to understand interfaces over different touch focuses. The colossal desires of B2B buyers makes for a huge open door for eCommerce sellers and administration suppliers, and they can no more bear to overlook it. According to Gartner’s key arranging assesses, the B2B business sector is expecting the accompanying energy:

  • By 2018, 70% of e-trade will move from business-to-buyer (B2C) and B2B models to models that emphasis on the individual client experience.
  • By 2018, more than half of trade destinations will coordinate innovations from more than 15 sellers to convey a computerized client experience.
  • Amid the following three years, 60% of computerized business examination speculations will be spent on client venture investigation.
  • By 2018, associations that have completely put resources into a wide range of online personalization will surpass organizations that have not by more than 30%.
  • Thankfully, Magento’s late discharge – Magento B2B – has attempted to fill this crevice to an expansive degree.

We should pause for a minute to discuss why Magento’s new program matters to B2B clients and entrepreneurs, and how your image can accumulate the most extreme measure of worth and effect from this stage.


What makes Magento B2B arrangement the dear of B2B ecommerce?

Before you jump into the utilizations of Magento’s stage, it’s a smart thought to give you a fast review of its new elements and usefulness.

  • According to Magento’s Marketing group, purchasers need self-serve data and internet requesting choices from their sellers. Purchasers would prefer not to converse with a sales representative; they need to research and afterward arrange online all alone.
  • By group behind Magento’s new offering, this most recent discharge is about giving your gathering of people precisely what they need when they visit your site.
  • From empowering self-serve skimming and acquiring instruments that plan to remove the agent to advancing a cleaner and more reasonable site experience, Magento’s new B2B program more than conveys on the reason of including a “purchaser cordial” business-to-shopper (B2C) association with the standard B2B experience.

Taking after are 5 noteworthy advantages that a B2B entrepreneur ought to anticipate from:

  1. Customized Recommendations
  2. Capable Search Capabilities
  3. Simple Buyer Experience
  4. Purchaser and Seller Analytics
  5. Capacity to Nurture Leads Throughout the Buyer Journey

B2B Puzzle

Beside giving your site a noteworthy facelift, this reconsidered form likewise accompanies a significant number of extravagant accessories for your side of the business process. Undertaking brands doing the switch will have entry to the accompanying:

  1. Division and personalization measurements relating to going to clients.
  2. Recommendations for incorporating important site information to different expansions of a brand’s promoting and showcasing operations.
  3. “In with no reservations one” operational deals stage.
  4. This “in with no reservations one” framework gives complete control over site and deals operations from a solitary stage. At the point when combined up with the way that Magento remains as a beneficiary of Forrester Research’s most astounding conceivable score in the “Expense of Ownership” class, it’s sheltered to say this project is an adaptable, cost effective distinct option for other endeavor level stages.

Why Magento B2B is ideal for the Current Marketplace Climate

  • It doesn’t take much to see that Magento’s stage packs a remarkable punch.
  • Be that as it may, essentially letting you know about the greater part of its components and functionalities likely isn’t sufficient to take care of business. To truly reveal the utility found inside of this B2B project, it’s essential to comprehend why the commercial center atmosphere is ready for a change among brands such as your own.
  • B2B showcasing has for quite some time been under-spoken to, also B2B ecommerce.” – David Bowen, Econsultancy

A well researched study, in his take a gander at current industry patterns and customer movement, revealed these two powerful measurements:

  1. 38 percent of B2B officials have seen an ascent in online requests over the previous year.
  2. B2B sites surveyed amid this time span additionally saw a 44 percent expansion in the normal sum invested by clients amid their time on-site.

Veltrod is expert in developing mobile applications, ecommerce solutions and IOT applications. The business enquires can be send to


Find the next generation of eCommerce in Magento 2

The cutting edge open source e-trade stage is accessible for the overall population from seventeenth November, 2015. The new form empowers the B2B and B2C commercial enterprises and the retailers to convey omnichannel and connecting with shopping encounters.

A percentage of the specialties of this new discharge are as per the following:

  1. Enhanced execution
  2. Extended flexibility
  3. Support transformation rates
  4. Change in profitability
  5. Outstanding adaptability
  6. Testing open doors for the engineers and accomplices too.



  • The cutting edge engineering accompanies a secluded code base implied for simple customization, snappy promoting, adaptable organization at private and open cloud situations.
  • The APIs are sufficiently productive to interface and work with outsider arrangement, turnkey expansions, and, and so forth.
  • Further, the Magento 2.0 stages have new responsive outline reference topics which is useful in making the sites at a speedier rate, offer about items through incorporated video, simple registration, negligible steps and lesser data prerequisite, a single tick record creation and that’s only the tip of the iceberg.
  • The new Admin board is natural and simple to learn for the new clients; spares time in overseeing every day errands; touch agreeable and along these lines one might upgrade or track deals while moving; tweak and spare perspectives; brisk access to business basic data; orderly item creation device; four times quicker capacity for item imports;faster page loads for indexes and checkout pages; quick stacking of pictures through pre-incorporated Apache Varnish to store page content; and, and so on.
  • To proceed with the upsides of this new form, it gives venture grade versatility and accessibility with different slave databases. It incorporates installment door frameworks, for example, Braintree, PayPal,, WorldPay, and CyberSource which gives security.


Furthermore, to finish up, this cutting edge design decreases the expense and unpredictability to keep up the site. The web page is further evidence that effortlessly sits redesigns as and when it is discharged (quarterly premise) and therefore spares one from further venture with respect to site improvement.


Veltrod is expert in developing mobile applications, ecommerce solutions and IOT applications. The business enquires can be send


Victory of e-Commerce lies in the hands of Magento

We have heard and perused various articles, sites, or the news, which expresses that Magento has possessed 30 % piece of the overall industry esteem. The vast majority of the business persons today want to add to their sites on Magento. We have by and by experienced from a few e-business sites which keeps running on Magento is absolutely a high responsive affair. This prompts even a non-tech individual like me to examine, ‘What precisely Magento is contributing towards this high rate of accomplishment online’?


  • All things considered, the answer lies in basic actualities. The qualities, for example, open source i10-Free-Open-Source-Software’s-For-Building-Ecommerce-Websitesnnovation, effortlessness, and very programmable or adaptable stage obviously guarantees that the victor of e-trade is Magento in India and over the globe .
  • It is an open source innovation, which requests least equipment necessities. It keeps running on a straightforward web server like Apache 2.x or the Nginx 1.7.x; LAMP or LNMP stack, at Linux arrangement too. The virtual products include MySQL social database administration framework, PHP programming dialect, and components of the Zend Framework.
  • The measured methodology, secure technique to incorporate with installment door, and back-end joining with examination for focused deals and correspondence have improved the ubiquity of this stage among the designers, business persons, and the customers alike.
  • On analyzing the Magento advancement in point of interest, it is comprehended that the measured methodology gives Magento the base e-business highlights. *
  • The propelled security highlights which can incorporate with installment entryways gives the bleeding edge for e-trade entries. The versatile, well disposed, profoundly responsive, and prepared to utilize formats makes Magento emerge from the group in portable business.
  • Besides, Magento permits clients to incorporate a few diverse area names into a solitary control board and oversee more than one storefront at once from the single administrator board. This permits expansive organizations to move easily with a proficient organization. The little sellers might get converged with enormous dealers to benefit name, popularity, and cash at a low venture cost.MagentoGenerally speaking, Magento accompanies the administrative advantages, store proprietor offices, designer’s facilitate, customers’ enjoyment, e-trade entry, advantages for vendors, affiliates and bolster work force. These total elements have really made Magento as the victor of the e-trade world.

    Veltrod is expert in developing Magento based ecommerce applications and the business enquires can be send to

Major Mobile Technology Trends in 2016


One single factor that achieves a constant evolution within a minimum span would be mobile technology. It is the one that constantly changes and stands in the sands of time. But this technology would be good depending on the application that performs on it. In Asia, there is a boom in mobile technology because of the growing market in mobile technology. Today, the average mobile users in India has grown by 31% leading to the hike in mobile development companies in India. There has been a steady growth in terms of mobile application developers. Now lets have a look at some of the top mobile technology trends that is going to rule 2016,

Completely Mobile

images1The entire world, let alone India is going mobile. Each and every people prefer their experiences on the go and smartphone helps in achieving it. Smartphones have become a necessity for all with its wider range of availability and accessibility. This increases the need for mobile application developers in creating large volume of mobile apps. This certainly increases the productivity of the business organization. Recent survey revealed that out of 375 million internet users, 303 million were mobile internet users. The evolution of internet facilities increases the usage of mobile phones.

Improvement in eCommerce

4541911575_212x143As of 2015, it has been reported that 54% of the mobile users make use of eCommerce applications for better shopping experience. The idea of shopping has seen a rapid change these days. It will be no longer feasible for someone to visit a store physically for buying when everything have become online. Mobile applications helps the customer in purchasing their desirable product virtually. This has seen a huge market since many retailers have joined the eCommerce store nowadays.

Payment on the go

logo-5Mobile technology today allows bills and payments to be made on the go. And to think there was a point where one had to walk to an office, stand in line to pay a phone bill. Nowadays, everything works better with mobile. The trend has also seen a rise in India as mobile application developers enhances the user experience to make the process much more simpler and easier.

Wearable technology

apple-watch-iphone-mobile-app-development-companyWhat’s better than carrying a mobile phone in your pocket? How about the fact that you can actually wear it?

There has been a steady rise in wearable technology on the eastern side as well on the west.The technologies like Apple watch increases the demand for  more creative applications. This new technology has been a hit since its introduction and is waiting for some additional factors to boost it further.


670c5a3e5521d2c010d560de8b49ce7aThe need for storage on the go has been a distant dream earlier but nowadays cloud are the best storage facility. This is especially useful for those who are working on the go and need huge voluminous storage. According  to Gartner the public cloud service revenue has reached around USD 731 million and is still expected to grow.

iCloud and Google drive are the most commonly used cloud services but there are few third party services available for free. While the need for storage facility is increasing in India, Mobile application developers are constantly needed on the top of their game in maintaining server functionality.

Streaming Technology

indexStreaming technology has been tossed around a lot in the past and has seen a major trend in the present and likely to increase in future. As the total number of people opting for mobile experiences increases the streaming technology also tends to rise along with it. Everyone today wants to keep them entertained whether at home or while traveling.

Advancements in mobile and internet based technologies have made possible for the people to stream all the services anywhere. Whether it may be a music or a video, applications such as sound cloud or youtube they can be streamed on the go. Best experience of these services are made possible along with the consumption of lower bandwidth because of the optimization of this technology by the developers. The trend has been growing in the recent times and will continue to do so.

All in one

The efficiency of the hardware depends on the software running on it. At present there are more than 750k different applications available to the consumers. These apps are created with the motto of making the entire process simple in satisfying the need of the customer.

But a new trend that is rising today is the creation of one app that satisfies all the needs of the customer. This would significantly reduce the time taken and carter to many needs such as providing laundry or plumbing services. Mobile application developers have been working with the organizations in bringing one customized app that satisfies all the needs and simultaneously resulting in the reduction to search for multiple apps.

Quicker app development cycle

Mobile application developers have been tweaking their apps for quicker app development cycle. Each and every day multiple apps are introduced in the Play Store. To carter to the needs of the customer there is a need for faster development cycle by the developers.

Free apps

48864415.cmsIt is a fact that most of the app are made available free today. Mobile application developers earn their revenue from these free apps through in-app purchases. The entire idea is that if you want to use an application to its full potential you need to buy the extra features. This means that basic features will be available for free but in order to experience full potential you have to go for in-app purchases.

Cross platform fucntionality

Disa-Device-Conversation-List-1Cross platform functionality is another trend that has been growing nowadays. Consumers of today own more than one mobile based technology. Personal computing experiences have changed with  the introduction of tabs that have been created and removing the need for performance laptops. For example, the introduction of iWatch only adds to Apple’s growing ecosystem.

We at Veltrod, employ the best practices in customized mobile application development, for further queries drop us on

Enhancing Business Competency by building Bluetooth Low Energy Mobile Apps


Short range wireless data transmission has been made affordable, automatic and accessible by the introduction of the finest inventions by the mankind namely the bluetooth technology. But on the other side high power consumption of the bluetooth devices has been a major concern.

Bluetooth Low Energy Technology

To address the issue of the bluetooth technology subsequent refinements have been made, this leads to the evolution of Bluetooth Low Energy technology or Bluetooth smart in 2010. Introduced in the bluetooth 4.0 version, BLE transmits data wirelessly over short distances by relatively consuming lower energy. The main reason for the consumption of lesser energy is the periodical transmission of data in the form of packets.

Working of BLE devices

ibeacon-communicationBluetooth Low Energy devices has two roles to perform namely master and slave. The peripheral device slave transmits the information and the central device master receives the information. While in real time scenario, smart phones are the central device  that receives the information whereas BLE beacons are the peripherals that transmits the information. The central device receives the information when it comes in contact with the beacons.

Redefining connectivity and business transformation

If smart phone made our lives easier, BLE powered apps made our life much smarter. When these apps are used in association with BLE enabled devices the result would be phenomenal. Lets have a look at  some of the advantages,


ibeaconiBeacon is a small device operating on BLE introduced by Apple Inc. They are mostly used for the transmission of data. When the users iPhone comes in close contact with the iBeacon the BLE app installed on the iPhone listen to the signal and receive the data. Generally, location related information are transmitted through iBeacon.

In real life scenario, the application of these beacons may be different. For instance, a customer having a BLE app enters a certain section of the supermarket. He instantly receives a notification in his app from the beacon saying “Welcome to the store” . This can be further tapped by the retailers to increase the productivity of their business.


Nowadays, wearables have gained much popularity over the smartphones because of the ease of its usage. In wearable technology , BLE and sensor will be integrated into the wearable device such as watch, wristband, watch, etc.. They can be used for the transmission of information to the BLE app installed in the smartphone.

However, in real life scenario, users pulse rate, blood pressure and other health related information will be tracked by the activity tracker in a wearable device. These information will be received by your BLE app. At present wearable technology has been best utilized by healthcare industry.

Internet of things

IoT is a sensational technology that allow devices to communicate effortlessly without human intervention. In real life scenario , BLE app enables you to monitor your home from a remote location. Smart homes are the perfect example. Instead of manually locking the door , you would be able to lock the door using BLE app.

Industry sectors employing BLE technology

From small industries to well established industry have started using BLE app technology as a part of their revival strategy. Listed below are some of the industries using BLE technology,



  1. BLE transmits information in the form of small packets, hence large volume of information cannot be transmitted through BLE app.
  2. An iBeacon employing BLE technology sometimes takes time to detect the nearby devices when it is fast moving forward.
  3. BLE apps are vulnerable to security attacks.

For customized application development with the support of BLE technology contact us on

Several ways of Developing Grocery Shopping Apps for Tech Savy Shoppers

Instacart-Grocer-Delivery-App-Cool-Mom-Picks-800x700It is completely hectic to stand in a large queue for purchasing the grocery items. But this atmosphere has completely changed nowadays because of the introduction of grocery shopping mobile apps. Nowadays, there is a sudden increase in grocery shopping app development. The main reason behind it that the modern day groceries have started realizing the sales significance of grocery apps as it helps them is offering personalized and engaging shopping experience.

Brands that have their own grocery shopping apps

Applicaiton Category Special features
WALMART In store/online
  • Quick spotting of products
  • Creation of wishlist
  • Location tracking
  • Scan QR code
TRADER’S JOE In –store
  •  Store locator
  • Keyword based searching
  • Add favourite products to the cart
PUBLIX In-store/checklist
  • Create grocery list
  • Find nearby store
  • Create recipients
GROFERS online
  • Store locator
  • Schedule delivery
  • Advanced search option
  • Multiple payments


Building grocery shopping apps

Grocery shopping apps are the most sought after by the customers and retailers because of its versatile nature. Now let us have a look at categories in which  grocery shopping apps are developed,

eCommerce grocery apps

These apps helps the customers to purchase the grocery items needed from their current location. With these grocery delivery apps the customers can also fix the delivery time for the products. These apps are deployed by online retailers, brick/motor retailers who offer delivery services.

In-store grocery apps

To offer personalized delivery to the customers retail brick and grocery deploy in store shopping app. In these grocery apps the entire physical store has been recreated virtually. This gives a clear idea to the customers about the grocery products and their quality, corresponding notifications about the offers, location based tracking, etc.

Personalized grocery apps

groceryiq-digitwirl-grocery-list-app-lIn order for the shoppers to plan the grocery shopping effectively these personalized shopping apps have been created. These apps let the shoppers to create a grocery list, set remainders for purchasing the items, share grocery related information with their buddies and much more.

Essential features of grocery shopping apps

The main idea to be focused while creating a grocery apps for the customers is that ,it should make the entire shopping experience simple and effective. Because grocery app may have a huge listing of products. Lets have a look at some of the essential feature needed by the grocery app,


To make the customers to download the grocery shopping app coupons are the best choice. Hence offering coupons through app is essential to improve customer loyalty.

Store locator

Deploying the location based services to notify the customers when they are nearer to the store increases convenience.

Push notifications

To notify the customers about the new grocery item, discount details and so on enable push notification on your grocery app.

Flexible payments

In order to avoid shopping cart abandonment make your grocery store to support multiple currencies and all the leading payment gateways.

Timely delivery of products

Provide the customers flexibility in choosing the delivery time and location. This facility support a diverse customers resulting in a effective shopping experience.

Advanced search options

Incorporating advanced search options helps the customers to find the exact grocery within a minimum span.

Multi-lingual facility

If you are planning to take your app to a global level then multi-lingual support will be fruitful.

Consider all these features for building and deploying a successful grocery app.For personalized grocery app creation contact us on

How to Increase the Sales of eCommerce Clothing Business on Social Networking Sites


At the end of 2015, the total number of people who have joined the social media platform was about 176 million. Out of these about 41% of the people buy their favorite products through online medium.Social selling is the next evolution in eCommerce as the latest trend is seem ripping away. Listed below are some of the social channels where social selling has huge range of possibilities.

Facebook store

facebook-ecommerce1Facebook store has been taking over the world with  one user at a time. Facebook store is an online application that helps the users to create customized store for their products with a minimum amount of time. It offers a wider range of facilities for the store owner such as smart analytics for tracking customers, reward community with discounts, engaging events, etc..

Pininterest store

o-NORDSTROM-PINTEREST-570In Pininterest store you can pin your favorite items and can buy them later. According to the recent report by Wishpond, more that 70% of the users visit the website to get inspiration for their next shopping. To exploit the advantage pininterest rolled out the advantage to buy the products listed in its website in November 2015 with more than 60,000 pins. The never ending stream of images is a great way to sell the products.

Tumblr store

Tumblr store stumble over some brilliant artwork for sale. It is exactly a gold mine for images, now some of them are available for sale. A recent study by comStore states that almost 50% of the tumblr users are millennials. Hence it has became a huge market with enormous potential. Moreover, tumblr is more popular among bloggers because of its mobile friendly nature and the indexed search engine facility.


Instagram creates an instant shopping impulse through its stores. It is a great place to showcase images as well as to sell products. Sellers create their own identity and  display their product collection using filters. Customer can be reached via hashtags. It is also possible to boost large population by teaming up with the celebrities.

How to boost your sales?
Creating a sense of urgency

Buy it now! Limited stocks only! Last day discount sale! These are the most popular words being used to attract the customer to buy the product. By this way the leading eCommerce website ensures that their cash counter keeps ticking for the whole year.

Through tips and offerings

social_media_marketingOften shopping cart abandonment’s occurs because the customer is in a confused state whether or not to buy the product. But when the social eCommerce stores helps the customers to choose the product that best suits them like personal attributes ,personal likes, etc..the probability of the customers visiting the store again for purchase is maximum. From size to colors or even guide to latest trends might help to cut down the abandonment rate.

Creating a constant content with the customers

In order for the customers to stay with the brand, give them an opportunity to connect right from login till checkout. Also, ensure the social profile is bustling with constant feeds about the latest product release, updates and relevant news. Make the customers feel appreciated and valued by the brand through replies to their comments.

Marketing based on the location

Social Media marketing has been given a new dimension because of three factors namely social, local and mobile. Nowadays, it is easy to tap the customers who are located in proximity to your store location with the new BLE technology. Through location based marketing your products would reach out to customers in its near vicinity.

Analyze before making a decision

In order to make the customers in making a better decision give them the facility to chat with their friends about the product and its various varieties. Already some of the eCommerce websites have product comparisons to help the customers to choose the best product.

All these above mentioned factors have to be considered before displaying your product for sale on an eCommerce website. For customized eCommerce website and mobile application development contact us on

Top Reasons to Use Zend Framework


A tremendous changes has been brought into the PHP world because of the popularly known Zend Framework or ZF. Robust PHP based solutions and web applications are developed using Zend framework in contrast with the traditional website development. Zend is one of the popular web development framework used across the globe to create interactive and powerful website and, its not without good reason. There are numerous beneficial factors that helps the programmer to code better. That includes,

Object oriented platform

Zend framework is completely an object oriented platform and used many object oriented concepts including inheritance and interfaces. Thus the components can be extended to a great extent by the developer. Further, it also helps the developers to implement their own concepts without hacking into the codebase. Uniqueness to the project has been brought by this customization feature.

Benefits of Object oriented approach

While working with the zend framework ,each and everything should be considered and treated as an object. Though it has lot of disadvantages like making the code more complex for the developers. The advantages of doing such makes the entire code reusable thus saving time and effort. However, to accompany this feature most of the developers repeat their codes which makes it a good choice in terms of implementation.

Focus only on  the required features

ash-mvc-architectureConsidering the zend framework in accordance with the design, it is nothing but a collection of classes. Zend Model View Controller (MVC) are used in almost every project. One of the main advantage of using the zend framework is its decoupling nature, which indicates that  each and every component is available as an individual library, instead of a complete framework. People working in ZF are familiar with the ‘glue framework’. This refers to the decoupling nature of the Zend to gets glued to the existing applications.

Offers multiple functionalities

Zend integrates a lot of components ranging from user authentication to granting access to the desired resources. Similarly, with zend it is easy to integrate with RSS feeds and create forms.

Lack of model implementation

This the one of major reason why some of the developers use zend framework while others are not. Lack of model implementation gives the users flexibility to use any element to achieve the end result. However ,there are not restraints that holds back the already implemented model.

Ease of integration

External libraries used in the platform can be easily integrated due to the decoupling nature of the zend framework. For example, developers planning to use smarty as their template can simply integrate a wrapping class with Zend_View_Abstract, which in turn uses smarty for  rendering.

Guidelines and standards

Each code must adhere to the generalized coding standards and each contributor must sign a Contribute License Agreement(CLA). This makes every code readable, highly qualitative and tested.

Test driven development

Developers are often made to write test cases for their code to make it easier to exchange codes, refactor, create input/output and think of potential use cases.


Zend integrates a steep learning curve because of the highly complex nature. However, the documentation and user community platform makes it easier for the learners to understand the platform.


zce-php-engineer-logo-lZend Framework is one of the few popular platform that offers both Zend Framework Certification and PHP Certification. This motivates a group of emerging developers to take up certification exams that best build their portfolio.

All these above mentioned features clearly demonstrates why zend framewor has a wider audience.

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