Digital marketing posts

Is Hybris the Best Thing That Has Ever Happened To eCommerce?

hybris_logo_2012

There is a huge mess all around the internet regarding hybris, whether it is the best suitable platform for eCommerce?

Experts from different technical background have different set of opinion about this subject.

Hybris is a one step eCommerce solution for SMEs , manufacturers, suppliers, distributors and retailers who want to acquire customers empowered with digital connect.

Lets have a look at various features of hybris which makes it the most preferred platform among its competitors

Pervasive channel support

Customers can be directed to the website, based on their friends recommendations on social media like facebook, WhatsApp, twitter etc..When customers access the website using search engines like Google, Yahoo they cone to know about various services offered by the eCommerce store.

Access to customer data

The advantage of using hybris as an eCommerce solution is that data from all possible sources like facebook, twitter , etc.. are registered through the omni-channel support for business. Better presentation to meet the customers needs can be provided as all the data related to the customer gets stored in real time.

Agile solution

By providing agile and robust  eCommerce solution ,hybris maintains the sustainability of the business. Focusing the resources individually on every channel increases the cost of operation exponentially. However , because of synchronizing with omni-channel  model provides support for existing as well as emerging touch points and reduces the cost of deployment.

Effective communication

When customers are presented with services as per their requirements such as accurate information on the products specification, usage, reviews, pricing,inventory details, order status, etc.., the brand recall gets increased.

Increase in sales

The probability to reach the customer is higher in sellers using multichannel eCommerce solution, than those who rely on single or limited eCommerce channel. You are visible to the customers no matter which device, a smartphone, a tablet, or a PC they are using.

Better engagement with the customers

Having access to customers data , helps us to understand the needs of the customer. This helps in stock management, leveraging on knowledge and preferences. Customers can form communities based on their interests and can experience digital presentation based on their preferences.

Intuitive inventory management

Hybris helps in better inventory management. In case of higher demand from multiple channels , products from your store can be allocated. It helps in multi channel interaction among the customers who usually buys their product using a single channel.

Customization

To prevent slow loading of websites upstream caching of pages in the application are provided. The cached pages gets stored in the database. Moreover , lot of integration features are provided in hybris.

Hybris for business

Whether you are a manufacturer , a supplier, owner of a small or medium enterprise hybris has got a solution to meet the business needs. A cost effective solution that maximizes the digital presence. Optimize your CRM with industry’s best hybris and grow your business.

For any further details regarding the installation process contact sales@veltrod.in.

Magento 2 development-What makes it better?

There is a big buzz around Magento 2 features. With development, production and default modes the overall performance of the new platform is well improved than its predecessor Magento. Here, if the developer makes an error in coding instead of the broken website, the user will create a custom page.

Magento 2  is much more flexible that allows user to access many files.

The following features explains what differentiates the new platfrom,

magento-2-platform-goals

->A much more streamlined customization process, with less upgrades and hassles  during upgradation.

->It has an updated technology stack ,on par with the latest trend.

->The site offers better performance and scalability , because of the improved caching mechanisms.

->The effort and the cost involved in the upgrade is reduced in Magento 2 than Magento 1.

->There is lesser probability of loss/breakage of modules during the upgrade process.

->For additional functionalities third party extensions can be easily integrated.

->It also includes testing code, testing resources and testing documentation  which reduces the bug fixes and development time.

Migration process

But how does all these improvements benefits the client?

It provides a better product at lower cost.

The ease of development reduces the development time.

It also provides a consistent user experience.

 

For enquiries related to Magento portal development and maintenance, please drop an email to sales@veltrod.in

Why is Magento a prospective platform for your eCommerce business

Magento-eCommerce-Website-Development

Once you have decided to kick start your eCommerce business one big question that arises is choosing the best platform that suits the business needs. The chosen platform simplifies the creation of eCommerce website. Though there are multiple eCommerce platforms available in the market choosing the best one is essential.
While choosing an eCommerce platform certain factors have to be taken into consideration. They are

  1. Cost factor.
  2. Customization.
  3. Business centric features.
  4. User friendliness.
  5. Security.
  6. Acceptance.

All these above mentioned features serve as a benchmark for deciding the suitable platform. Of all the platforms available in the market Magento best suits the customer needs and ranks the top among its competitors.

Cost effectiveness

Why Magento Cost-effectivenessMagento is offered in two editions namely Community edition and Enterprise edition.Of these two CE(Community edition) is an open source platform and is available free in the market. It comes with extensive set of features and allows customization. Knowledge of PHP and ZEND  framework is needed for customization.

You can also impress your customers by integrating certain extensions like one step checkout, social login, Magento WordPress integration, Fooman Google Analytics, etc…

Admin friendliness

Once you are done with the Magento development, you will literally require no assistance at all. This is because various instrumental options are available for the admin backend, which simplifies the work and saves precious time.

In Magento admin has the option to upload simple, virtual, downloadable, configurable, bundled and group products, delete products in bulk. Further admin provides deep information for products such as images, exhaustive textual content, etc..

Business centric features

Magento is more robust and flexible to change. One of the major advantages in using Magento is that the entire platform can be changed into multivendor market place in the future. There is no limit either on the storage or on the product.

This indigenous and  sophisticated functionalities provides the needed support for multivendor environment on par with popular market places like Amazon, eBay, etc.. Additionally it provides responsive themes that increases the flexibility for the users accessing the store site using mobile. It also provides us to create an exclusive Magento mobile app for your website.

Performance optimization

With Magento you can optimize the eCommerce site loading speed from the beckend. It also provides default cache called the file system cache.This cache can enables to increase the site loading speed.Extensions like full page cache can also be utilized.

We can have the control over the number of http requests by merging JavaScript and CSS files together using the following steps

System->Configuration->select merge JavaScript and CSS files->Click ‘Yes’.

Effective marketing and security

magento-securityIn contrary to the other platform Magento is SEO friendly platform. It gives the choice of creating a search engine friendly URL for your sites and insert keywords through metatags. Whenever a new URL is created Magento dynamically creates a XML sitemap.

On the security side it provides transaction on the SSL layer,thus safeguarding the company’s credentials and all other user information from DOS and DDOS attacks. Additionally ,to gather customer attention it provides wide variety of newsletters templates to market your offers.

All the above factors indicate that Magento is very prospective platform for eCommerce business.

For any further queries send  a mail to sales@veltrod.in.

How to protect eCommerce Website from Hackers

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According the recent article published on Forbes , on an average around 30,000 websites are being hacked everyday. The reason is that information such as customer credentials stored on the company server earn hackers many dollars. Dos(Denial of service ) attack & DDOS(Distributed denial of service) attack is widely by hackers to gain access.

These attacks were initially carried out to spoil the company’s reputation.From large organizations to startup eCommerce firms are exposed to cyber attacks nowadays.

Hence protecting customer credentials from security threat is a major factor to improve eCommerce site conversion rates.

Lets have a look at the most common security threats and the ways to reduce them,

Choice of the eCommerce platform

Though there are multiple eCommerce platforms available the user should always choose the one that uses advanced object oriented programming language. Additionally , use of complex passwords and changing the admin path prevents the hackers from barging in.

Two factor authorization

One of the main advantages in the usage of two factor authorization is that only trusted devices can gain access to the store owner’s/admin backend. Apart form the usual username and password combination a randomly generated security code send to the owner’s mobile every 30seconds has to be entered. This keeps the hackers a step away from access.

Use of SSL for checkout

Inorder to make online transaction foolproof against malicious attacks, a secure connection between the eCommerce’s company server and customer web browser has to be established using Secure Socket Layer(SSL). Additionally ,using a HTTPs certificate for your website is useful as it encrypts the user credentials. Another advantage form the use of http is that you can win over your customers trust.

Tighten the security features

Deploy firewalls to prevent hackers form trespassing and access to vital information. To prevent SQL injection and cross site scripting add additional layer of security to applications such as contact form, login tables, etc…

Avoid storing huge voluminous customer data

Storing huge volume of customer data such as credit card number,its expiry date and card verification value can do more harm than expected level. Make sure you store minimum data for processing refunds.

Creating strong password criteria

Customers should be aware of the security threats facing them. Use a special password criteria such as minimum length, use of numerals, special characters  with one mandatory upper case letter. Such passwords are hard to  crack.

Frequent software updates

eCommerce site should always be updated to the latest version. Latest version fixes bugs and security issues found in earlier versions. Firms like Magento releases frequent security updates and recommends the customers to  install the security patches immediately after release.

Use of trusted extensions


While using eCommerce software like Magento to build your store website you  are lured to use third party extensions from the set of innumerable free extensions available online. Hackers often gain access to  the site via such unauthorized extensions. So to avoid breakthrough check your extensions before integration.

For further queries contact us at sales@veltrod.in.

 

 

 

Migration from Magento Go to Magento CE

Magento-GO-to-Magento-Migration

 

Magento go is all gone by now and its the perfect time to move on to the next platform. But what would best suit the needs as like Magento. Enterprise edition will cost you more, the best option is to move on to Community edition.

We may wonder why Magento again and why not any other platform,

 Why Magento?

Though magento is the most preferred platform there are few features possessed by it which retains the end user convenience. It is ready for any sort of customization and flexible enough to accommodate integration and tweaks.

Having used Magento Go, it is quite convenient to move on to the open source Magento Community edition than any other platform.

This helps in quick enhancement and customization of the current store instead of a new build. Also there is a greater advantage of surplus extensions and themes both free and paid available through Magento connect.

Does migration is purely technical?

magento_go_migration_magento_communityMoving over to Magento community from Magento Go is purely technical oriented task. Where Magento Go has specific features like drag,drop ,action buttons and a list of enable/disable settings were available on ready mode but in the open source Community edition all these features have to be set manually.

Moreover Magento Go uses few codes from Enterprise edition which eases the security related issues from Magento developers.Due to the lack of access to these codes the migration process have been though especially when customization of store has been carried out.

Since both Magento Go and Magento community possess the same kind of structure the dissimilarities has been tackled.

Migration process

Migration process does not result in the data loss as remapping is being carried out.

Hosting solution

It is always advisable to choose a cloud hosting provider. For example, hosting solutions like Amazon S3 are preferred among the customers who want to triple their business. Certain cloud hosting consultants like Cloud page link handle the necessary cloud server technicalities of the web store.

Export

Once the installation  process ends all the data is exported from Magento Go to Magento CE. Data include products, customer, orders, media files including product images, custom CSS, design files, custom templates, CSS and JavaScript files.

Installation

Installation of Magento CE 1.9.0.1 into the new server environment has to be done. Once the installation is completed, access to FTP, database and other technical add-ons are provided.

Design migration

This involves the migration of all the design features of the Magento Go into Magento CE environment. All the CSS files, JavaScript, design, styling etc… are migrated. If the site was responsive with the earlier edition the new migration replicates the feature else technical tweaks have to be done to make the site responsive.

Product migration

Product mapping is done during this stage to make sure that the category structure and attributes of the products are syncing with the newly installed CE. Then products along with the details including description, SKU, pricing, images, demo videos and other information has to be imported.

Customer details import

Customer database most valuable asset has to be imported. This process includes the transfer of customer details, login credentials, shopping history etc..for the successful continuation of the business strategy.

Configuration

Once all the import ends the next step is to focus on the store settings. This includes payment gateways, shipping addresses, specific store addresses, transaction emails, etc…

Testing

Testing process is carried out in phases beginning with compatibility check (responsiveness of the site). Next navigation back and forth across the pages, check out broken lines, form submissions, action  buttons and all other functional areas to check browsing convenience and errors.

On the backend admin options such as adding product form the backend, adding products to the cart has to be checked. In order to avoid cart abandonment shipping settings, payment settings and checkout process has to be checked regularly.Once checklist of all the above mentioned procedures has been completed the migrated Magento CE is ready is go live!

To migrate to a new Magento CE platform contact us on sales@veltrod.in.

Uniqueness of Magento in delivering Futuristic eCommerce solutions

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Magento supports millions of online business of varied types. Though it includes complex coding styles, heaviness of the code,need for performance optimization and complexity in customization it still outsmart its customer with the onset of its unique features.

Though there are multiple hosted solutions for running the online businesses, here are few reasons why people go for Magento with possess a set of complex functionalities.

FEATURES:

Magento-3Features-WebflavorsMagento is an open source platform that provides a free hand on improving, updating and refining the existing set of solutions and creation of new extensions that suits the needs of the customer. Magento platform keeps evolving without any set of dependency from the developers.

MVC

Magento possess a unique set of Model View Controller(MVC) , this differentiates it from all other competitors. To control the display feature it provides ‘Layout file’.The entire model can be rewritten according to the needs of the eCommerce platform.

EXTENSIBLE NATURE

One of the most important reason why Magento is best suited for emerging business is its scalability. Magento is programmed to handle huge voluminous data. As online market places keeps emerging in its functionality, magento becomes the forerunner of eCommerce platform as different set of solutions can be easily marketed through this platform.

SEARCH ENGINES

It is essential for online business to earn better visibility and popularity in the search engines as they are the dependable sources for eShopping. Though there are multiple guidelines to improve the traffic in an eCommerce site, there are certain features that has to be modified on the technical part of it. Magento would be the best solution as it provides SEO friendly features that could be easily incorporated.

PRODUCTS BASED ON CUSTOMER REQUIREMENTS

For running a successful eCommerce business certain areas has to be focused like product management,vendor management,order management, social media optimization,user experience based design concepts and secure online transactions. Magento offers all these features both as extensions as well as an integrated ready made solution.

EVOLVING NATURE

Magento platform keeps on evolving according to the current market strategy. Evolving methodologies are focused in intensifying  the magento development experience and end user experience to a new level. The latest release community edition 1.8 carries improvements on tax calculations,performance, security and certain functional improvements on Web API components,shopping carts,transactions and web store building.

EASE OF USE

Nowadays ,since mobile phones are used as a medium for accessing the internet it is essential for eCommerce store owners to optimize their online stores. Magento provides several ways of optimization.The portfolio of Magento provided eCommerce stores includes major brands in clothing, sports, electronics, lifestyle, education, IT and several other business domains. Each of these brands have their own set of mobile site but creating a customized mobile is chargeable.

All the magento extensions and scripts can be easily incorporated for mobile viewing and usage. Thus using Magento for building the eCommerce site will eventually widen the performance and provides considerable improvement in sales.

At Veltrod, we develop customized eCommerce solution using the industry best methodologies and practices, for further information feel free to contact us on sales@veltrod.in.

Why and How to migrate from an WooCommerce to a Magento platform

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Both WooCommerce and Magento have been the forerunners of eCommerce website development. These two platform possess similar features and customization.

The below section gives you a clear idea of why to migrate to Magento platform


WooCommerce
 

Magento

 

Used mainly for small sized eCommerce enterprises. Used for large scale business services.
Not suitable for multivendor platform because of server issues involved in loading heavy data. Much feasible for multivendor platform as it neither sets a limit to product or the stores.
Adding extension is difficult in WooCommerce. Adding extensions are easier because of hiring an adept Magento developer. Innumerable free extensions , backend tools and themes make the eCommerce site appealing and versatile in its functionalities.
Implementation of WooCommerce to Magento migration

The amount of effort involved in migrating from WooCommerce to Magento depends on the quantity of data. To ensure quality the data migration process is classified into multiple phases.

Phase 1: Creating backup of data

Migration of data is a responsible task as client’s data are involved. To safeguard data and to avoid contingencies migration process begins by creating a local backup of all the data either in developer’s machine or in BigBucket.

Phase 2: Migration of products

Once backup has been created the next phase is the migration of products. This requires the recreation of exact product ecosystem in magento platform. Details such as product’s name,corresponding details,attributes, graphical control elements like checkboxes,radio buttons etc.. are migrated. Different platform categories and their corresponding images are also migrated.

Phase 3: Migration of customer details

This phase is very crucial since it involves customer information like name,shipping address,contact number, order history and so on. For migration of customer passwords encryption technique different from WooCommerce platform is used.

Phase 4: Migration of URL & Vendor information

Details of products and customer involved in an order, status of the order ,etc..are migrated. The next thing to concern about is the migration of URL. They are assigned with the corresponding product page and redirects are specified in .htaccess file to prevent 404 error. Moreover magento supports the migration process by the provision of vendor specific URL. Finally all the vendor information are migrated.

Phase 5: Migration of payment gateways

Magento supports a vast variety of payment gateways.Hence there is no risk involved in payment migration.Depending on the choice of the customer details like API key,Secret key, API signature of the payment gateway are migrated.

Phase 6: Design refinements

The next thing to concern about is the appearance of the product.Migrating design from WooCommerce is not feasible. However based on the requirements of the customer, design wizards can recreate the exact replica using HTML,CSS,JQuery, JavaScript, etc..

Phase 7: QA and testing

Once all the refinements are done the product is passed on to QA wing to ensure the quality. Most of the frontend functionalities are tested using manual testing whereas some of the features are tested using selenium web driver. Apache Jmeter is used to perform load testing to test the ability of the website to handle heavy load. At the end of load testing the product is available for customer’s review.

It is always recommended to use high end server for implementation. Switching over to website hosting or cloud hosting is cost effective and can handle heavy traffic. The final decision depends on the customer

Post migration improvement

Maintaining the performance of the site is a major issue after a certain period of time. To avoid performance related issues magento provides ample scope to optimize the site’s loading speed from the backend.

The following steps are to be carried out to optimize the performance

Clearing the cache

Though accessing web pages  becomes faster with cache too much of cache data gets stored that reduces the loading speed.Hence the cache has to be cleared on a regular basis.

This can be done using two methods,

Method 1

From Admin panel go to System->Cache management->Flush cache storage-> click ‘yes’.

Method 2

Manual deletion of cache files can be done by accessing the root directory

var/cache folder.

Refresh the webpage to reflect the changes.

Preventing fatal error

Sometimes while adding new products fatal error such as ‘Allowed memory size exhausted’ may arise. This could be avoided by increasing the size in .php file.

Go to file manager->Access the magento root folder->Right click index.php file ->Select code edit.

Change the value in the statement ini_set(“memory_limit”,”value”) as per the preference as ini_set(“memory_limit”,512M).

Indexing the data

Indexing the data improves the system efficiency by scanning and retrieving the data requested by the user at a considerable speed.

Go to admin panel->System->Index Management->Action menu->Reindex data->Select all->Click ‘Submit’.

Reducing the number of HTTP requests

When the website is loading http requests such as images,css and JavaScript files are downloaded in the server side. Loading speed of the site can be improved by reducing the number of requests by merging JavaScript files and CSS files separately.From Admin panel->System->Configuration->Developer->JavaScript settings->Select merge JavaScript files->Select merge CSS files->Click ‘Yes’.By doing so the total number of Http requests could be considerably reduced.

At Veltrod , we employ the best methods to optimize your eCommerce platform, for further queries drop to us on sales@veltrod.in.

Advantages of Hiring A Professional Magento Development Company

Magento-Support-Services

Once you have decided to use Magento for your eCommerce store you are left with three options. Either you can build all your site by yourself when you possess the necessary expertise or install a ready use script. Both the method has its own set of problems , when you create an eCommerce site by yourself certain areas like promotional campaigns ,customer analysis etc.. need support and assistance. On the other hand buying a ready to use script may not fit well into all your business needs.

So it’s always a better option to depend on professional Magento development companies to avail the needed quality, service and flexibility.

Planning before execution:

magento-store-supportOne of the major problem associated with developing an eCommerce site by individuals is the lack of vision in the  business goals. They tend to change the onset of goals now and then. But professional magento developers lay a road map, taking into account of customers priority and level of competition. Hence there will be no room for chaos and the work progress smoothly.

Customer centric features:

USE-Customer-Support-magent

Professional developers create an eCommerce site considering user’s comfort. By deploying  sophisticated tools they incorporate user friendly features into the website.

End customer satisfaction:

One of the biggest advantages in collaborating with a professional magento developers is that you will get review of the work on a regular basis. Customer has complete authority to voice out opinion and also incorporate the requirements at ease.

Top notch quality:

Development company assigns dedicated team of developers for the project thus reducing the mess.To deliver a bug free product all the minute aspects of the eCommerce site are taken in  to account by quality assurance team.

Delivery on time:

One of the common features found among the seasoned developers is the delivery of quality product within the deadline. Hence, except for some unforeseen  circumstances your project will be delivered within the deadline.

Technical support:

Magento developers provide round the clock technical support after completion of the project. Hence the issues will be resolved much earlier than expected. For business enquiry, please drop an email to sales@veltrod.in

Social Media Marketing Tips

  • Would you like to improve your social media marketing?
  • Are you up to date with the best social media tips and tools?
  • Mine Twitter to Grow Your Audience

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  • Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
  • There are many apps to help you find new followers, but one of my favorite places to find targeted followers is Twellow. This useful and free site is like the yellow pages for Twitter, and you can find and follow targeted users for every category, industry and interest imaginable.
  • Use specialized Twitter search prompts. Unlock the basic search functionality right on the Twitter screen by learning a few of the specialized prompts.

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  • Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.
  • Here’s how to use BuzzSumo to leverage the data of what has already been successful in terms of social sharing.

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  • Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.
  • For example, in this SlideShare deck Constant Contact included a link back to a resource page listing multiple blog posts with related content.

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  • Over the past two years, I’ve moved to adapt written content for multiple platforms, like YouTube, to increase my reach and visibility.
  • For example, by turning one of my List25 articles into video every week, I’ve grown the YouTube channel to 1.3 million subscribers and amassed over 200 million video views. A similar tactic with WPBeginner articles has grown subscribers to over 8,000, and the channel has increased sales for my WordPress plugins.
  • If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together.
  • Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else, check for it on all channels prior to using it for your campaign. Once you create your hashtag, follow and join the conversation!

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  • How much time do you spend crafting blog posts? Sending emails? Sitting in meetings?
  • Even if you have a good idea of where you’re spending the bulk of your time, you may often feel there simply aren’t enough hours in your day. Getting a handle on time management is a huge challenge for business owners.

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  • Take advantage of the free content publishing feature on LinkedIn called Publisher. It can increase your exposure to your target audience and help build your credibility as an expert in your industry. In fact, LinkedIn Publisher can greatly expand the reach of your business on LinkedIn, regardless of your network’s size.

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  • It takes a lot of time and effort to attract visitors to your website. When you do attract relevant visitors, it’s important to maximize the potential of that visit even after they leave your website.
  • There are now great retargeting options where you can follow your website visitors to other sites like Twitter and Facebook, and encourage them to take further action.
  • For example, to target your website visitors on Facebook, display “page like” ads and encourage them to become fans. This currently costs us 15 cents per fan. In return, we get a relevant fan and another place to reach our audience.

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  • Veltrod is developing mobile application for Android and Iphones. You can reach us through sales@veltrod.in

Ideas by Mornings, Delivered by Evenings !

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  • Rapid delivery, smooth integration, smooth releases, post production support and continuous integration must be address as quickly as possible, because for any business time is a priceless resource. Faster go-to-market ensures early adoption of your product by users, higher sales and revenue, more market penetration.
  • Feedback from users are very important to insure a wider share of market.
  • Iterative development and continuous integration, plugin development, domain design, and convention over configuration must be assembled together for rapid delivery.
  • We use Groovy on Grails (GoG) and Ruby on Rails (RoR) frameworks to ensure rapid delivery. GoG consists of Spring, Spring injection Control, Java, J2EE and Hibernate. Built-in plugins reduce the time for development.
  • Its ok to doubt the performance of rapid delivery. Security concerns matter with the choice of framework. Using GoG and Ruby on Rails frameworks helps us use concurrent techniques and patterns. The only problems faced during rapid delivery are third party tool integration challenges, on-time and smooth delivery and release management. We overcome these challenges by:
  • – Using built in plugins, Asynchronous Programming and REST API patterns available.
  • – We use Jenkins framework for continuous integration and release management, built-in capabilities of the framework facilitate smooth delivery, building the VAR file.

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