Digital marketing posts
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Customer Engagement has become vital in this age of Digital Transformation

  • While a few brands still look to oppose the onset of change among online shoppers and other target gatherings of people, the reality of the situation is that advanced client engagement has developed fundamentally in the course of recent years.
  • The purpose behind this development can all be followed back to the ascent of portable stages, and also other new courses of computerized connection. Not being willing to acknowledge the truth of client engagement as a crucial bit of the continuous change of the computerized world can just prompt enduring harm to your image notoriety.
  • Moreover, this regressive outlook can likewise block your capacity to thrive and develop in the online commercial center by means of useful client and worker confronting applications, web applications, booths, and notwithstanding rising advances like smartwatch applications.
  • To protect your client engagement prospects and guarantee that you’re not left behind in this period of computerized change, here’s a gander at the causes that prompted this new online scene, and also what your image needs to do to adjust and flourish.
  • As may be the most compelling bit of this advanced change riddle, it bodes well to bring up that today’s present day clients expect just the best as far as the nature of their computerized experience. Anything less – broken site plan, ineffectively upgraded versatile applications, and so forth – can prompt a serious instance of the gathering of people lack of engagement and withdrawal.
  • So exactly how vital is it to have a top level advanced client experience? According to a study, Engaged clients speak to a 23 percent premium as far as offer of wallet, productivity, income, and relationship development when contrasted with uninvolved clients.

Retail-banks-retail-sector-shopping-phone.056.058-495x371

  • Going a stage more distant, the study presents a “by industry” breakdown of the dissimilarity in the middle of connected with and unengaged customers:
  1. Retail Banking – Fully connected with clients acquire 37 percent more yearly income than clients who are unengaged.
  2. Customer Electronics – Engaged customers make 44 percent more visits for every year to their favored retailer or marked site over the individuals who live inside of the separated customer portion.
  3. Eateries (Casual Dining) – Fully drew in clients make 56 percent more visits over the length of time of a month than their unengaged partners.
  4. Eateries (Fast Food) – 26 percent more visits happen over the same time span from connected with clients when contrasted with the individuals who fall into the unengaged part of this group of onlookers.10644939-Fast-Food-Restaurants-Stock-Vector-food-restaurant-building
  5. Accommodation – Fully drew in clients burn through 46 percent all the more throughout a year over separated visitors.
  6. Protection – Engaged strategy proprietors buy 26 percent a larger number of arrangements than withdrawing proprietors.

At the end of the day, paying little heed to your picked industry, if your image isn’t willing to build up a triumphant thought on its computerized items and administrations, then don’t be astounded when you lose the consideration of these people and they draw in with contenders why should willing address their issues and desires.

Another motivation behind why having a solid advanced client engagement arrangement – and the different applications and all-encompassing online experience that run with this attitude – originates from the acknowledgment that with each new innovation or stage to hit the online world, client desires move and advance. From multiple points of view, this fast development assists the computerized change of the client encounter exponentially with each new emphasis of a rising pattern.

Veltrod is expert in developing mobile applications, ecommerce solutions and IOT applications. The business enquires can be send tosales@veltrod.in

Enhancing Business Competency by building Bluetooth Low Energy Mobile Apps

BECON_BLE_APP

Short range wireless data transmission has been made affordable, automatic and accessible by the introduction of the finest inventions by the mankind namely the bluetooth technology. But on the other side high power consumption of the bluetooth devices has been a major concern.

Bluetooth Low Energy Technology

To address the issue of the bluetooth technology subsequent refinements have been made, this leads to the evolution of Bluetooth Low Energy technology or Bluetooth smart in 2010. Introduced in the bluetooth 4.0 version, BLE transmits data wirelessly over short distances by relatively consuming lower energy. The main reason for the consumption of lesser energy is the periodical transmission of data in the form of packets.

Working of BLE devices

ibeacon-communicationBluetooth Low Energy devices has two roles to perform namely master and slave. The peripheral device slave transmits the information and the central device master receives the information. While in real time scenario, smart phones are the central device  that receives the information whereas BLE beacons are the peripherals that transmits the information. The central device receives the information when it comes in contact with the beacons.

Redefining connectivity and business transformation

If smart phone made our lives easier, BLE powered apps made our life much smarter. When these apps are used in association with BLE enabled devices the result would be phenomenal. Lets have a look at  some of the advantages,

iBeacons

ibeaconiBeacon is a small device operating on BLE introduced by Apple Inc. They are mostly used for the transmission of data. When the users iPhone comes in close contact with the iBeacon the BLE app installed on the iPhone listen to the signal and receive the data. Generally, location related information are transmitted through iBeacon.

In real life scenario, the application of these beacons may be different. For instance, a customer having a BLE app enters a certain section of the supermarket. He instantly receives a notification in his app from the beacon saying “Welcome to the store” . This can be further tapped by the retailers to increase the productivity of their business.

Wearables

Nowadays, wearables have gained much popularity over the smartphones because of the ease of its usage. In wearable technology , BLE and sensor will be integrated into the wearable device such as watch, wristband, watch, etc.. They can be used for the transmission of information to the BLE app installed in the smartphone.

However, in real life scenario, users pulse rate, blood pressure and other health related information will be tracked by the activity tracker in a wearable device. These information will be received by your BLE app. At present wearable technology has been best utilized by healthcare industry.

Internet of things

IoT is a sensational technology that allow devices to communicate effortlessly without human intervention. In real life scenario , BLE app enables you to monitor your home from a remote location. Smart homes are the perfect example. Instead of manually locking the door , you would be able to lock the door using BLE app.

Industry sectors employing BLE technology

From small industries to well established industry have started using BLE app technology as a part of their revival strategy. Listed below are some of the industries using BLE technology,

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Limitations

  1. BLE transmits information in the form of small packets, hence large volume of information cannot be transmitted through BLE app.
  2. An iBeacon employing BLE technology sometimes takes time to detect the nearby devices when it is fast moving forward.
  3. BLE apps are vulnerable to security attacks.

For customized application development with the support of BLE technology contact us on sales@veltrod.in.

Several ways of Developing Grocery Shopping Apps for Tech Savy Shoppers

Instacart-Grocer-Delivery-App-Cool-Mom-Picks-800x700It is completely hectic to stand in a large queue for purchasing the grocery items. But this atmosphere has completely changed nowadays because of the introduction of grocery shopping mobile apps. Nowadays, there is a sudden increase in grocery shopping app development. The main reason behind it that the modern day groceries have started realizing the sales significance of grocery apps as it helps them is offering personalized and engaging shopping experience.

Brands that have their own grocery shopping apps

Applicaiton Category Special features
WALMART In store/online
  • Quick spotting of products
  • Creation of wishlist
  • Location tracking
  • Scan QR code
TRADER’S JOE In –store
  •  Store locator
  • Keyword based searching
  • Add favourite products to the cart
PUBLIX In-store/checklist
  • Create grocery list
  • Find nearby store
  • Create recipients
GROFERS online
  • Store locator
  • Schedule delivery
  • Advanced search option
  • Multiple payments

 

Building grocery shopping apps

Grocery shopping apps are the most sought after by the customers and retailers because of its versatile nature. Now let us have a look at categories in which  grocery shopping apps are developed,

eCommerce grocery apps

These apps helps the customers to purchase the grocery items needed from their current location. With these grocery delivery apps the customers can also fix the delivery time for the products. These apps are deployed by online retailers, brick/motor retailers who offer delivery services.

In-store grocery apps
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To offer personalized delivery to the customers retail brick and grocery deploy in store shopping app. In these grocery apps the entire physical store has been recreated virtually. This gives a clear idea to the customers about the grocery products and their quality, corresponding notifications about the offers, location based tracking, etc.

Personalized grocery apps

groceryiq-digitwirl-grocery-list-app-lIn order for the shoppers to plan the grocery shopping effectively these personalized shopping apps have been created. These apps let the shoppers to create a grocery list, set remainders for purchasing the items, share grocery related information with their buddies and much more.

Essential features of grocery shopping apps

The main idea to be focused while creating a grocery apps for the customers is that ,it should make the entire shopping experience simple and effective. Because grocery app may have a huge listing of products. Lets have a look at some of the essential feature needed by the grocery app,

Coupons

To make the customers to download the grocery shopping app coupons are the best choice. Hence offering coupons through app is essential to improve customer loyalty.

Store locator

Deploying the location based services to notify the customers when they are nearer to the store increases convenience.

Push notifications

To notify the customers about the new grocery item, discount details and so on enable push notification on your grocery app.

Flexible payments

In order to avoid shopping cart abandonment make your grocery store to support multiple currencies and all the leading payment gateways.

Timely delivery of products

Provide the customers flexibility in choosing the delivery time and location. This facility support a diverse customers resulting in a effective shopping experience.

Advanced search options

Incorporating advanced search options helps the customers to find the exact grocery within a minimum span.

Multi-lingual facility

If you are planning to take your app to a global level then multi-lingual support will be fruitful.

Consider all these features for building and deploying a successful grocery app.For personalized grocery app creation contact us on sales@veltrod.in.

How to Increase the Sales of eCommerce Clothing Business on Social Networking Sites

Social_top_banner

At the end of 2015, the total number of people who have joined the social media platform was about 176 million. Out of these about 41% of the people buy their favorite products through online medium.Social selling is the next evolution in eCommerce as the latest trend is seem ripping away. Listed below are some of the social channels where social selling has huge range of possibilities.

Facebook store

facebook-ecommerce1Facebook store has been taking over the world with  one user at a time. Facebook store is an online application that helps the users to create customized store for their products with a minimum amount of time. It offers a wider range of facilities for the store owner such as smart analytics for tracking customers, reward community with discounts, engaging events, etc..

Pininterest store

o-NORDSTROM-PINTEREST-570In Pininterest store you can pin your favorite items and can buy them later. According to the recent report by Wishpond, more that 70% of the users visit the website to get inspiration for their next shopping. To exploit the advantage pininterest rolled out the advantage to buy the products listed in its website in November 2015 with more than 60,000 pins. The never ending stream of images is a great way to sell the products.

Tumblr store

Tumblr store stumble over some brilliant artwork for sale. It is exactly a gold mine for images, now some of them are available for sale. A recent study by comStore states that almost 50% of the tumblr users are millennials. Hence it has became a huge market with enormous potential. Moreover, tumblr is more popular among bloggers because of its mobile friendly nature and the indexed search engine facility.

Instagram

Instagram creates an instant shopping impulse through its stores. It is a great place to showcase images as well as to sell products. Sellers create their own identity and  display their product collection using filters. Customer can be reached via hashtags. It is also possible to boost large population by teaming up with the celebrities.

How to boost your sales?
socialmediamarketing
Creating a sense of urgency

Buy it now! Limited stocks only! Last day discount sale! These are the most popular words being used to attract the customer to buy the product. By this way the leading eCommerce website ensures that their cash counter keeps ticking for the whole year.

Through tips and offerings

social_media_marketingOften shopping cart abandonment’s occurs because the customer is in a confused state whether or not to buy the product. But when the social eCommerce stores helps the customers to choose the product that best suits them like personal attributes ,personal likes, etc..the probability of the customers visiting the store again for purchase is maximum. From size to colors or even guide to latest trends might help to cut down the abandonment rate.

Creating a constant content with the customers

In order for the customers to stay with the brand, give them an opportunity to connect right from login till checkout. Also, ensure the social profile is bustling with constant feeds about the latest product release, updates and relevant news. Make the customers feel appreciated and valued by the brand through replies to their comments.

Marketing based on the location

Social Media marketing has been given a new dimension because of three factors namely social, local and mobile. Nowadays, it is easy to tap the customers who are located in proximity to your store location with the new BLE technology. Through location based marketing your products would reach out to customers in its near vicinity.

Analyze before making a decision

In order to make the customers in making a better decision give them the facility to chat with their friends about the product and its various varieties. Already some of the eCommerce websites have product comparisons to help the customers to choose the best product.

All these above mentioned factors have to be considered before displaying your product for sale on an eCommerce website. For customized eCommerce website and mobile application development contact us on sales@veltrod.in.

Factors to be Considered to Avoid App Rejection by Google Play Store

Google-Play-Store-6.00-Google-Play-Store-Google

The success involved in designing android app is getting your specific application accepted by the Google Play Store. This is a major criteria to be satisfied as your brand/skill/business is being exposed to more than 81% users across the globe. That will be approximately equal to more than 1000 million users. With the newer App approval standards getting the acceptance for your app is a major task. In order to avoid app  rejection, you need  to consider the following  criteria before initiating the development process.

Reasons for app rejection

For app submissions Google has set certain Android app store guidelines , which are strict and explicit. However, many developers fail to follow them leading to app rejection.

Usage of irrelevant keywords

FlappyRejectsThe entire era of ‘inorganic’ has long gone. Developers should use keywords that best defines the app. Use of irrelevant keywords increases the data traffic that can be highly subjected to punishment. However, misleading visitors with irrelevant keywords will get your application rejected.

Usage of multiple keywords

Along with inorganic, keyword stuffing is also done to a large extent. Depending  on the customer reviews, quality of the content/app and organic sharing Google SEO delivers the most relevant content. In order to enhance credibility and Play Store acceptance give a detailed description of the app instead of keyword stuffing.

In accordance with the Google Keyword Spam policies

To maintain the maximum number of keywords and number of repetitions the Play Store has clearly defined  a set of keyword spam policies. Always refer this policy document before app submission.

Streamlining of process

Human life has been made much more easier with these android applications. Google offers credibility to those applications that have a proper road map to usage. Additionally, developers need to aware of the errors and the ways to solve them.

Avoid marketing

Android applications are not meant to market the brands. Applications that are developed for enhancing the business process goes through strict scrutiny.

No use of demo apps

Applications that are developed for demonstration with minimum functionalities are of no use. These kind of apps not only made the job of the end user frustrating but also be eliminated outright from Play Store.

No copying

17un6j0obmufpjpgApplications should not be developed for the sake of entering your name in the Play Store. Play Store does not allow duplicate applications to be uploaded to the platform. Get into build only if you have come up with a unique idea of your app, be it in the category of a game, an utility, an information application or anything else.

Be professional

You can easily connect to the customer base who are looking for convenience and professionalism by means of applications. Though you need to highlight upon creativity, a professional tone of content will get you better credibility than lose content.

Play Store is a great platform to showcase your coding expertise and UX creativity. The growing user base of android only stresses on the need to be genuine and unique in your submissions.

For application development, contact us on sales@veltrod.in.

Popularity of Ruby On Rails as a Web App Development Solution

Competency-RoR

Ruby on rails has been higher end of the graph in web app development solution during the last decade. Knowledge of this platform land developers into great jobs, projects and lucrative positions in Ruby on Rails development companies. Many companies right from startup to highly established development company agrees Ruby on Rails is the best  choice compared to Java, Python, etc..

ruby-on-rails-3.0

What makes Ruby on Rails popular? Lets have a look at some of the functionalities of the platform,

Highly versatile in nature

term-rubyProgrammers can choose to take an existing class else overwrite the behavior in just five lines of code. Though this seems quite easy, there is a risk involved in each and every task.  Ruby can be used as a ‘language power continuum’ as it does not miss out the features available with newer languages.

 

Pragmatic approach

369132_258f_5It integrates deep pragmatism into its coding DNA. Ruby has been continuously producing elegant solutions since last decade. Ruby does not have any level of scripting complications. It is often referred to as ‘tent’ by the developers. With app development using Ruby on Rails , its more of an convention than configuration.

Easily understandable

Ruby on Rails is maximum like studying in English. The language semantics gets extended with the DSL of the language. While constructing DSL as an extension is almost risky in other languages. Programmers does not require external parser. Ruby strikes an even balance with DSL. DSL offers good sense and demonstrate self control. The bottom line of programming in Ruby is the inherent use of high quality syntax and smart naming facility.

Community support

previewIn order for the Ruby to stay on the updated condition it is supported by a group of community professionals. In Ruby the sparks are retained, whereas in other languages projects gets simmer as the project progress. It has an excellent set of package manager for languages known as “RubyGems”. Until now it act as a wonderful source for excellent programmers. There is a provoking synergy between the language and the community support.

Experience
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We always go behind tools that has a good track record while making decisions. Ruby perfectly fits into this criteria. Ruby has established several runtimes and interpreter to make it conductive for programmers.

Marketing
rubyonrails-industry

 

Compared to its competitors, Ruby on Rails has a good marketing strategy. Even in older days, Ruby’s screen cast was breathtaking and one would totally agree to the point when framework is in question, it’s best to be in the crowd. Ruby on Rails is the perfect choice. Ruby gives a prefect solution for the rapidly changing technological needs. Simultaneously speeds up the development process and saves both money as well as time.

These reasons clearly demonstrates why Ruby on Rails remain popular even after so long.
For technical related queries kindly send us a mail to sales@veltrod.in.

Ways to evaluate Mobile Application Development Firms

mobile-apps-development

Evaluating the capabilities of Mobile application development firm while outsourcing a project/application is very important ,as they are the ones who convert your imagination and ideas into application.

You share your project ideas with them, invest money on them, spare time, you should hire the right app development partner to avoid trouble in the later stage.

Listed below are the few checks you should consider before outsourcing,

Technical factors
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The most important factor is the technical ability of the team members because they are the ones who is going to deal with your ideas. Make sure that, they are up to date with the technological trends and well versed with technologies like android, iOS and other SDKs.

Company portfolio

Company can be evaluated based on the complexity, variety, degree of innovation and the quality of the applications they have developed. Make a wise decision.

Project Management and Communication

portfolio_sri_lanka_web_design_company

 

Communication with the client is more important, in order to develop a robust application. Effective communication ensures the delivery of the product on time. Effective management avoid communication glitches.

References

Try to talk with the clients of the company about the service offered by them. Because they are the ones who dealt with them in past days. This will solve all the WH questions.

Maintenance and Support

There is no end to evolution of technology. Platform upgrades, technology trends may demand you to change the whole scope of your app. We at Veltrod Services provide significant maintenance and support after sale. For further queries feel free to contact us on sales@veltrod.in.

Mobile Application Development-Reasons to prefer India?

mobileapp

India is the home to many big industries and wealthy business man.Around mid of 2007 , Tata  India’s big conglomerate launched a bid on Corus steel, the company which was four times bigger than its size. Tata group a very successful business entity in India was dared to take a big leap which no other big industries hesitated to do .

An year later they took over two  iconic but struggling automotive giant in Jaguar and Land Rover and brought it back to its glory.

The Tata deal set the milestone for India’s influence in Global Economy.It also inspired millions of young enterpreneurs to imagine big.

Currently the company’s growth is valuing around $15 billion. The inspiration from Flipkart would fuel the rise of Indian start-ups with funding from foreign investors on a large scale. It clearly shows India’s adaptability and marketability to dynamic market forces. It also shows how varied Indian culture nurtured intelligent businessmen.

Flipkart logo

tata-power-l

 

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Businessmen of India are well known for their tremendous work ethic, commitment towards work and above all integrity.This is the main reason India started a break away from rest of Asia. A group of well educated Indian people gathered ideals of innovation, creativity and willingness to take risks. They are highly skilled in Engineering and Management which aids the view of a globalized world.

The main theme “Success can be achieved by hardwork, dedication ,ability to adapt to changes and knowledge of innovation and creativity” was proved by two giants Flipkart and Tata.

Such ingenuity mean that India would overcome the financial crisis of 2008 and become a destination for foreign investment. In the first quarter of the year 2015, India surpassed India and China as the biggest global destination in the world gaining investments around $31 billion.

Indian economy well adapt to global market demands. To meet the global standards of excellence, they look through new opportunities in new technologies and business process. This has seen a seamless shift of business from software development to mobile application development in the recent years.

In India, nearly 300,000 highly skilled software engineers address huge demand for mobile application development. At the end of 2015, India  market would reach a revenue of $100 billion in the app development.

Additionally, Indian companies are not confined to only application development they tend to focus on “Internet of things” and wearable devices. By next few years Indian “IOT” would grow by 28%. With the boom in the market for wearable devices the market would experience a hike of around 40.8% by the year 2018.

Indian economy serves future technologies, innovation in software development and revolutionising business process has a lot of positive heading into the future.

Boosted by workforce and guided by skilled capitalists , it has capabilities of meeting the global economy.

For mobile application development contact our salesforce at sales@veltrod.in.

 

 

Setting up SVN Environment & maintaining multiple instances , managing configuration properties in Hybris

Development_Diagram_Workflow2

One of the crucial aspect is maintaining the version system for any project. In terms of development Hybris projects have the same life cycle like other projects. Different environments like SIT, UAT, etc.. have to be maintained. Providing a local development environment is equally important.

It is not always advisable to put everything in SVN ,as the size of  OOB Hybrid is huge.Hybris development environment keeps on improvising everyday thus reducing the effort of its developers.

The best practices to version Hybris projects are as follows,

  1. While versioning the software use only customized extensions put inside a custom folder.
  2. Pass local.properties, local.extensions to the developers.
  3. Maintain a copy of local.properties, local.extensions on the local servers like SIT, UAT, etc..
  4. Hybris software is wrapped around custom folder on each  environment.
  5. Media folder can either be maintained locally or can be stored in an SVN
  6. Production environment is normally connected to SVN. Rather local copy is taken from SVN and deployed using Bamboo,etc..
Running Multiple Hybris in one machine

Basically Hybris is shipped with a bundled tomcat.

How  to run multiple tomcat in one machine?

Till the maximum size of the memory ,we can run as many instance of hybris. We need to make sure that each version of Hybris uses its own ports.

Make the below ports unique for each instance

Sample code:

tomcat.http.port=7001

tomcat.ssl.port=7002

tomcat.ajp.port=7009

tomcat.jmx.port=7003

tomcat.jmx.server.port=7004

Hybris Configuration

The problem is how to manage configuration for multiple instances.

The approach is to use apache tomcat to create specific environment variable. This approach  copies files from one common file to environment specific file and merge them together to create complete local.properties.file.

Follow the below steps for configuration,

  1. Create a folder inside Hybris config directory.
    config
  2. Place properties in each one of the local files as per environment related variables. The property that has same value across environment will go to common local property file.
  3. Create a build.xml file inside config project.
  4. Now we will create an environment specific property file.
  5. Run the file and pass the environment name.

Now we have a flexible solution to configure Hybris system more efficiently. For further queries regarding environment set up, contact us on sales@veltrod.in.

Why choose Hybris for online shopping portals

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Over the last few years we are taking a bend, by jumping into lot of eCommerce websites that allow shopping by following a Business to Consumer(B2C) or Business to Business(B2B).

B2C is suitable for people who sell apparels,electronics, furniture, etc..to individuals for personal use.

Whereas , B2B portals sell infrastructure materials like cement, bricks, automotive parts to other companies or portals.

Do you own as eCommerce store and want to shift into a more customized platform then hybris is the best choice to move on.

Why Hybris?

Of all the platforms available why do you specifically want to choose Hybris?

Hybris is an eCommerce platform that offers functionalities for both B2B as well as B2C online shopping stores. Hybris is the most preferable platform among the European market. Around 2500 customers are using Hybris for their online business.

Hybris requires all the login credentials and license to be accessed. It is an ideal solution for companies who need long term solutions for their online store. Based on the services preferred the cost of standard licenses could cost around $50,000 per year.

Listed below are some of the features of Hybris which make it the best platform for online business.

Features of Hybris
High performance

Because of the provision of high merchandising options, products are displayed without being over looked. This eases the customers effort in searching and increases the need for buying.

Ability to search

Advanced alternative search options are provided. This enables the users to look out their choices based on region, category, price and more..

Customization

Hybris is a highly customizable eCommerce store across numerous channels that provide multiple functionalities. Additionally certain components like Hybrisn eCommerce accelerator help  penetrate the market within a fraction of seconds.

High scalability

Whenever needed huge voluminous data can be added to the store at any point of time. This helps the sellers to add the products that best suits the current trend in the market whenever needed.

Integration

Multiple storefronts can sell their products on a single server/platform. Also ,integrated payment sections are also available.

User interface

Effective navigation is offered in Hybris. This reduces the probability of users entering a labyrinth and gets confused over thousands of featured products.

Hybris development team at Veltrod

Having gained experience of developing eStores , we will become the best partner for you. To reach out to expert hybris developers who develop astounding products that best suits your requirements send a mail to us on sales@veltrod.in.</span

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