Android posts

Tips for Successful Android App Development


According to the recent statistical report more than 1.5 billion users across the globe own a smart phone and 900 million of this user base operated on Google’s android. Presently, Google Play Store has more than 800,000 apps. This results in an average of 48 billion downloads with $900 million dollar in developer payout. If you are going to start a business with very little knowledge about computers and smart phones, there can be no profiting venture to step into. However, with all these benefits and advantages, android app development also has major complexities for beginners. Listed below are some of the tips that helps you in developing android application successfully.

Integrated Development Environment used

main-qimg-b091c5cd53fe3593ec55e360202ebed5Eclipse is the most commonly preferred IDE but some users also use InteliJ IDEA’s community Edition. Basically the choice of the IDE used for the development depends on the comfort level of the developer. Always choose IDE based on your convenience and ease of development, never choose the one that consumes time.

Adaptability to the changing environment

Android sells maximum number of devices thus creating an element of diversity. Hardware platforms as well the OS are constantly being upgraded. Before getting into app development, check for the latest framework used. One of the most important fact to be taken care of is that applications developed for older versions should work well with the newer version. But this doesn’t mean the vice  versa must be true.

Avoid Emulator



Only few things can be tested using the emulator. Moreover, they are comparatively slow and consumes lot of time. If you want to save your precious time, always make sure to invest in real testing device that could be connected with an USB.

Make use of XML scripting

XML scripting contributes to the complete set of android framework. While there are numerous tools that helps you with the User Interface, there can be other which are quite confusing. This has been the only reason why XML is not a popular framework but you don’t really have a choice.

UI structure

Modular UI will helps the developers to reuse the components including ‘frameworks’ and ‘includes’. However, if you want to create a well defined user interface for android then you have to use a daunting amount of XML.

Depending on a designer

There are multiple choices with regard to UI designing. Either you can do the complete development by yourself and gains an better understanding of the integrating features else an expert can be hired for development.

Android specific solutions

Android specific solutions are easy to be implemented. Certain things like asynchronous processing and multi-threading requires separate platforms like AsyncTask or IntentService being laid before alongside with java.util.concurrent package.

Absence of miracle tools

androidThese is no platform that guarantees easier android development. To check this functionality create a simple application and deploy it by yourself. In each and every platform display looks almost like the native apps.

Android application development will be an exiting experience, although there are some initial challenges.With experience you get better with development and face the success you envisage for your development company.

For android application development with unique set of functionalities contact

Factors to be Considered to Avoid App Rejection by Google Play Store


The success involved in designing android app is getting your specific application accepted by the Google Play Store. This is a major criteria to be satisfied as your brand/skill/business is being exposed to more than 81% users across the globe. That will be approximately equal to more than 1000 million users. With the newer App approval standards getting the acceptance for your app is a major task. In order to avoid app  rejection, you need  to consider the following  criteria before initiating the development process.

Reasons for app rejection

For app submissions Google has set certain Android app store guidelines , which are strict and explicit. However, many developers fail to follow them leading to app rejection.

Usage of irrelevant keywords

FlappyRejectsThe entire era of ‘inorganic’ has long gone. Developers should use keywords that best defines the app. Use of irrelevant keywords increases the data traffic that can be highly subjected to punishment. However, misleading visitors with irrelevant keywords will get your application rejected.

Usage of multiple keywords

Along with inorganic, keyword stuffing is also done to a large extent. Depending  on the customer reviews, quality of the content/app and organic sharing Google SEO delivers the most relevant content. In order to enhance credibility and Play Store acceptance give a detailed description of the app instead of keyword stuffing.

In accordance with the Google Keyword Spam policies

To maintain the maximum number of keywords and number of repetitions the Play Store has clearly defined  a set of keyword spam policies. Always refer this policy document before app submission.

Streamlining of process

Human life has been made much more easier with these android applications. Google offers credibility to those applications that have a proper road map to usage. Additionally, developers need to aware of the errors and the ways to solve them.

Avoid marketing

Android applications are not meant to market the brands. Applications that are developed for enhancing the business process goes through strict scrutiny.

No use of demo apps

Applications that are developed for demonstration with minimum functionalities are of no use. These kind of apps not only made the job of the end user frustrating but also be eliminated outright from Play Store.

No copying

17un6j0obmufpjpgApplications should not be developed for the sake of entering your name in the Play Store. Play Store does not allow duplicate applications to be uploaded to the platform. Get into build only if you have come up with a unique idea of your app, be it in the category of a game, an utility, an information application or anything else.

Be professional

You can easily connect to the customer base who are looking for convenience and professionalism by means of applications. Though you need to highlight upon creativity, a professional tone of content will get you better credibility than lose content.

Play Store is a great platform to showcase your coding expertise and UX creativity. The growing user base of android only stresses on the need to be genuine and unique in your submissions.

For application development, contact us on

Monetization techniques for mobile application


Majority of people want to become entrepreneurs..When you ask people what they want to do they would all end up saying business, startups, etc..In order to have a profitable  business what exactly is needed? An idea. True fact! does idea alone is sufficient to make the business profitable. There are several other factors such as effective outreach methodologies, publicity and revenue are most essential for an organization to survive in this competitive world.

monetization-techniques-1-1024x734With the tremendous growth of mobile phones many companies have started to invest in mobile advertising by creating mobile application. This technique increases the visibility to a wider audience but visibility alone does not guarantee good returns, ‘Download’ is the key factor. Almost 54% of the app revenue is claimed by only 2% of the app developers. Now let us have a look at six smart app monetization techniques to ensure the profitability of the application.

In App Adverstising

indexIn this sort of monetizing technique the download happens almost free.The primary goal of this technique is to create a large user database. On later stage information from this database are stored and app publisher pays a monetary sum for publishing targeted advertisements. This is the most widely used technique to attract the customers. The main reason behind the success of this method is that people attention can be gained easily by presenting things for free.

No premium

iphone_monetizationIn app advertising technique allows the customer to ‘use and try’ the services offered before buying the product. However,  the additional advantage over this approach is that there is no download cost involved in it. At the same time only limited features are available for free. Some of the higher features are made available on payment. The main aim of this approach is to accumulate and engage the application users until they are convinced to pay for the upgrade and enjoy all the features.

In-app purchase

In app purchase method works exactly like a supermarket. Here many companies will showcase their products. Upon successful virtual or physical purchase done by the customer , the developer is offered some percentage of the profit. One of the main advantage is that the users save a lot of time and easily get what they want.

Paid applications

This paid app technique generates direct income from the customer on app purchase. To download the required application the user has to pay a certain fee. Major factor associated with this is that the application should be creatively designed to arouse the interest in the people and invoke them into purchasing more apps.


Paywall is almost similar method to free premium model. Here , instead of the product features the actual content is gated and prevented from users view. The users are only allowed to see a predetermined content and they need to pay certain amount of money to get complete access to the set of information. This iOS app monetization method not only allows the users to ‘Judge book by the cover’ but also to experiment with it.

Promotion and localization of application

App promotion involves the use of several social platforms like facebook, twitter, etc.. to sell the application. Localization refers to the app reach across borders and monetize international traffic by offering region- specific content. This monetization technique is completely useful ,you can either increase the cost or the total number of customers.

All these above mentioned techniques are some of the many ways to advertise  the mobile application and to survive in this competitive business. An app developer can customize and use a combination of them to create a successful business. Now , that’s what we call more than just an idea.

If you are looking for best group of experienced programmers  to implement your ideas contact us on

Mobile Applications for Business to Business(B2B) Needs


Nowadays, having a mobile app for business has become a basic requirement for carrying out the business successfully. Multiple customers across different industries and product lines expect all the major brands to have an application that best represents them. These applications are also used to check the products on the go and even to place orders.

Human life has been made much convenient with this small device and varied functionalities it  offers. Mobile devices have become a basic platform for brands to sell their products to the customers present worldwide.The actual trend of mobile app development has been here for so many years. Most of the top brands already own their personalized app either on iOS or android store. But what is the main advantage of having such kind of apps in a competitive market. Certain apps gain more popularity than others in the same genre? The exact picture behind this lies in the quality and uniqueness of the product.

Reason behind B2B branding and mobile apps for project success

According to the statistics report, almost 11% of the employees are using tablets and applications in order to promote their sales, productivity, customer satisfaction and they also gain a competitive advantage. Laptops and desktops have been replaced by mobile phones. For a better device experience technology ensures that users are presented with more  powerful hardware and software. Hence a mobile phone user spends more time on his mobile phone than with his portable laptop. Though both of these devices ie.Mobile phone and laptop are portable in terms of comfort level mobile devices are on the better demand position. Brands can create applications that take advantage of continuously improving battery life, cloud based storage, powerful chipset, faster network, larger screen and better security architecture.


Return on Investment associated with mobile application sometimes outweigh the development cost involved. One of the major advantages associated with some of the mobile applications is that it has minimum or no maintenance costs involved. There is no need for upgradation under certain circumstances. It would be apt to say that the whole world has gone into a small device and if you doesn’t have an app to represent yourself on the platform, it’s hard to survive in the competitive atmosphere.

Advantages of mobile applications
Online marketing

Possessing an individual mobile application for your brand helps both visitors and customers , easy access to your product line from any location.Connectivity is the one basic facility needed.

Social advantage

It goes without saying, that nowadays social networking sites  like facebook, twitter, etc.. have proved to be an engagement to the extent of addiction in some cases. Social networks are the best opportunity  for the marketer to exploit their product as lot are people are spending their maximum time in these networks.

Storage of data

Promotion of brand is not possible without a good database of customers, users and clients. Mobile applications collect maximum amount of information that would not be possible in web platform or application.

Engagement of the customers

Customers loyalty can be easily gained by creating an interactive mobile application. If you have been able to inspire a customer to download the app personalized for your brand, then there will be minimum possibility for them to look over to other alternative brands.

Guide to the customers

Customers always try to search for information, credibility and the reasons to trust a brand. Your application can act as an exact tool to inspire all these elements.At the end of the day, mobile applications make our life more convenient for both customers as well as for the marketer. It is actually a win-win condition.

For personalized mobile application development for your business contact

UI Patterns Well Suited for Mobile Navigation


Unlimited flexibility and opportunity is given for creative designers in Mobile Navigation designing. While there are numerous ways to design user interface, some of these patterns have found to be user friendly and workable than others. The whole point in coming with the user interface is to make it intuitive and reduce the complexity for the users trying to learn about the interface.

All the needed controls should be familiar as well as it should look unique and customized. Further interface design should also adhere to consistency, when the users have chosen to move on.

Listed below are some of the top picks when it comes to mobile navigation,




In order to take advantage of “touch” in smartphones sliders have been integrated. However ,as a means of navigation they are underused. They are the perfect tools when the total number of elements to browse is relatively small. Along with gesture control these sliders are natural and also fun. Mobile designers use sliders to navigate through progressive and closely linked pages. Sliders are a practical solution that make the design unique at the same time reduces its complexity.


mobile-navigationIf you want to save screen space then pictorial icons are the best option to go for. These pictures are self-explanatory about the link they point to. They can also be used to bring out unique interface design. The uniqueness depends on the arrangement of the icons, style and even the animation of the icon. Eg.Circle map. Pictorial icons can  be integrated with sliders to make the integration feature even more attractive.

Card Grid

Card grid pattern attaches more adaptability and simplicity to the design. Smartphone users always experience that menus are split into grid of buttons, where the user will have to touch/press/ select the relevant card to go to the required page. Eg.Microsoft Lumia screen that integrates a vertical dropper screen to accommodate all the options.

Spinner  Wheel

image05Spinner wheels are just like those in the casino but heavy on the coding part. You can use gesture as well as touch to spin the wheel and choose among multiple options. One big disadvantage is the continual repetition of options. Unlike sliders which have an end, spinner wheel are continuous and engages the user in more fun interaction.


The type of User Interface one chooses depends on the exact balance he/she want to strike between creativity and simplicity. Its always best to find the midpoint as excess of any is damaging.
Veltrod is a interactive design agency. Veltrod provides services including UI/UX design, Web application development, Mobile app developments for iOS and Android platforms and ECommerce application development. For business enquiries, drop an email to

Google Wallet-Android Pay


Google’s android pay was developed as an competitor to Apple’s wallet. It is more than a mere addition to the brand offerings. It is a complete reboot of how Google manages online payments. Currently the online market would estimate around $1tn by the year 2017. Each and every brand is encouraging its customers to switch to mobile shopping than plastic cards or cash. It is a boost to market penetration and increases the convenience of offering products and services on the go.




Online payment trend was initially started by Apple Inc. by the introduction of Apple wallet. It avoid the necessity of customers walking around with credit cards or cash. All sort of payment can be done through mobile phones with best security and mobility.

Google wallet

Google’s version of wallet has come as an alternative to Apple’s wallet. Android pay can be used in any sort of android phone that has Near Field Compatability(NFC) and runs on version higher than Android 4.4(KitKat). Apart from storing credit cards on the phone, users will also be able to access loyalty cards and rest other similar services.

The first brands that integrated with Android pay are Bloomingdale, Subway and Macy’s. By the end of 2015 the functionality was extended to mobile checkout. It currently supports credit card providers like American Express, MasterCard ,Citigroup, Wells Fargo and Bank of America. The credit card details will not be revealed to the retailers during the transaction. It alternatively generate tokens that reduces data and identity theft.

Features of Android Pay
Partnership with retailers:

It highlights the active partnership of several brands and retailers, offering secure payment facility.

 Carrier Commitment

Initially Android Pay was supported only by Sprint- US based carrier. This increases the need for the customers to download the app to their mobile phones. However, nowadays carriers like AT&T , T-mobile, Verizon ship their products with Android Pay included in the package.

Reduction in voluminous data load

Google earlier debuted with mobile wallets but it turned out to be a failure. Learning from the past experience Google sheds down extraneous features like P2P to make the feature market ready.

Security and simplicity

Google introduces finger print recognition to make secure payments. The simplicity of the application ensures that users would be able to convert their credit cards and debit cards into mobile payment gateways.

Android facility

Shoppers will be tied to android registration but not the app.This ensures that even contactless payment can be done  using only fingerprints.

All these above mentioned features clearly highlights why we should move on to mobile payment gateways.

For mobile application development contact us on

The Next Generation-From Mobile app to Wearables


Nowadays, the number of mobile users have increased drastically. All sort of business ranging from small business to large enterprises desired to be online in order to satisfy their customers. On an average nearly 800 million man hours are saved by small business with mobile apps.

Internet Connectivity

internet-connectivityInternet connectivity is required to run the apps on mobile. Since mobile is a hand-held device it has become a part of our everyday life. The problem is internet connectivity. Most of Asia and Europe suffer from lack of connectivity. Hence there arises a need for the mobile apps to run  offline to satisfy the needs of the customer. Both developers and project managers have to rethink of the strategy to deploy offline-first approach in their project.


MicrosoftThe next booming hype in the tech industry is wearables. They are the game changer in the industry.  Wearbles are the successor of mobile technology.They too have become a part of our life like mobile apps.

We always love to wear accessories, apparels. These wearbles comes in handy with fashion at the same time work equally like mobile phone. There is no necessity to carry gadget externally. At this point we need smart wearables that work offline.

Application areas of wearables

The areas where wearables are mostly used are sports, fitness, medical, lifestyle, gaming and infotainment. By considering the application areas it would be better to have offline access.

biometricsUnlike mobile phones smart wearables are even used for tracking eg.biometric data tracking, real data tracking. These data allow brands to target the right prospect. For instance , if you are using the wearable for health purpose, geo location sensor automatically notify you with offers on health products when you pass by an pharmacy.


Above all these factors privacy is of major concern. Wearables operate with consents of law.


A Euromonitor International Report reveals that initial adaptation of wearables is weak outside North America.The demand started to increase in 2014-2015 in European and Indian market. It is expected that the sales would face a hike of 250 million units by 2018. We look forward for the desirable products that make the human life comfortable.

For further queries contact us at

Ways to evaluate Mobile Application Development Firms


Evaluating the capabilities of Mobile application development firm while outsourcing a project/application is very important ,as they are the ones who convert your imagination and ideas into application.

You share your project ideas with them, invest money on them, spare time, you should hire the right app development partner to avoid trouble in the later stage.

Listed below are the few checks you should consider before outsourcing,

Technical factors

The most important factor is the technical ability of the team members because they are the ones who is going to deal with your ideas. Make sure that, they are up to date with the technological trends and well versed with technologies like android, iOS and other SDKs.

Company portfolio

Company can be evaluated based on the complexity, variety, degree of innovation and the quality of the applications they have developed. Make a wise decision.

Project Management and Communication



Communication with the client is more important, in order to develop a robust application. Effective communication ensures the delivery of the product on time. Effective management avoid communication glitches.


Try to talk with the clients of the company about the service offered by them. Because they are the ones who dealt with them in past days. This will solve all the WH questions.

Maintenance and Support

There is no end to evolution of technology. Platform upgrades, technology trends may demand you to change the whole scope of your app. We at Veltrod Services provide significant maintenance and support after sale. For further queries feel free to contact us on

Have a safe Optimization of your App @ App store

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  • Developers working on keyword optimization always find themselves struggling with the final selection of keywords. Since the App Store search engine doesn’t scan the App Description, all you have to work with is the 100-character Keyword field, the App Name and the IAP Display Names. You could even work with the Publisher Name, but only if you haven’t published in the App Store yet.
  • Your app will only appear in the search results for keywords and key phrases present in those fields, so it’s a hard decision to make. For instance, each one of my games required hours of keyword optimization study. To help you out and hopefully save you a lot of time, here are some tricks I’ve learned over the past years to get the most out of your App Name and Keywords fields.
  • Choose right words in your title and in your description. Use relevant and frequently used words. App title can contain a maximum of 255 characters. If your users are browsing the App Store with their iPhones, they will only see the first 25 characters of your App’s name. You need to state carefully what your app does in the shortest way possible when you write its name. You have 100 characters for keywords. Don’t repeat your keywords. If you’re aiming for the key phrases “amazing silver hero” and “incredible hero battle,” you don’t need to repeat the keyword “hero” Leave the list as amazing,silver,incredible,hero,battle.
  • Icons are important. Consider them a digital equivalent of your brick and mortar store’s signage. Your icon needs to convey who you are. You need it for your marketing purposes. It needs to look good. It will be installed in various menus and screens therefore it is important that you test your icon in multiple sizes and contexts. Avoid using text in your icon. It will be illegible in smaller menus.


  • Optimizing the icon
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  • The same works for keywords in the App Name. If the app is called “The Silver Hero,” you don’t have to repeat the keywords “silver” and “hero.” Your keyword list just got shorter:amazing,incredible,battle.


  • Get your keywords right
  • The colours you use in the app can be the colours you use in the icon. You want the icon to pop out of the backgrounds people would be using. Make sure you use the colours that do not merge with the backgrounds of the apps stores you would be selling your apps on. Make sure your icon is, well, iconic. It should do more than give users a sense of what the app is all about. Here’s a way of turning a flat logo into an eye-catching one: create a smaller picture surrounded by a frame, and allow your logo to “break” the frame and create a cool 3D effect.
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  • Work on Links Properly
  • For app developers to fully understand what drives potential users to install an app, think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide as if were a way of attracting window-shoppers. Focus on creating an emotional shopping experience for users and you’re bound to see the results right away. If the app is installed in device then Google deep links the search results back to the specific content of the app.It’s always good see what the current standard is, and then do something completely different to become an App store superstar.

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  • Create great screenshots
  • Many apps out there think of screenshots as a features list, which is unfortunate and inefficient. Instead of using simple in-app shots, which are probably not that brilliant to begin with, make the most out of this space and look at it as another advertising platform.
  • Unfamiliar brands should pay extra attention to this opportunity to shine. Just like you would never use a bland, simple banner, don’t let such a crucial part of your app page become boring and predictable. Use screenshots to tell a story.You get a few seconds to impress. Great screenshots are the beacons that attract the users, engage them and then encourage them to download the apps.
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  • Make an informative video
  • Having a preview video of your app at the play store is a very wise strategy. It shows visitors and potential users what your app is all about in a few seconds. The views you get on your videos count as views on You Tube. The more views you gather the higher you rank in search results.
  • You can localize your video and reap benefits.Your trailer allows users to see not only what your product does, but also how creative the people behind it are. Keep potential users both informed and entertained.
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  • For app developers to fully understand what drives potential users to install an app, think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide as if were a way of attracting window-shoppers. Focus on creating an emotional shopping experience for users and you’re bound to see the results right away.
  • Optimization is not a perfect science. There are hundreds of factors. It takes time and a lot of experimentation to find the right mix. Trust your data. It will tell you what you are doing right and where you are going wrong. You will need to tweak your strategies, read up on the new policies of the stores and keep yourself updated. Don’t go for black hat tricks. It is a never ending, ongoing process.
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