Social media presence is increasing day by day. And the trend for the same is also increasing at a very faster rate. Social media and its contiguous strategies will continue to evolve over the time.
It is very hard to predict about any change in social media presence but there are some social media trends which the marketers can gain in 2016
Proper Real-Time Engagement
Social media presence is increasing with the real time engagement. According to the survey it has been observed that there are lots o complaints about the brands on social media. Just because they are not responding to the messages and were not active.
This simply shows that what we want is faster response rate that the marketers must has to implement. Social media trends is on the quick move, and if you are promoting your business through social media platforms then you need to speed up the response process.
Live Video Streaming
Faster response rate is not the only factor to be focused upon. Apart from this, the customers also seek for the faster accessibility to both the online and offline events.
Hence the streaming of live video is the best option for the social media marketers.
Social media merely builds a means of communication between the customers and brand, and live streaming is the next step that reveals an authentic side of your brand.
E-Commerce Via Social Media
The better the customer engagement the better will be the sales graph. In the recent past years the social media is the only platform that enhances customer experiences and keeping them engaged.
Let’s have a look at compelling stats that led to the development of commerce-centric features for marketers as well as advertisers.
1) Facebook is one of the best tool for social media that commenced 360 Ads for faster engaging experiences.
2) YouTube has listed 360 Ads for more convincing visuals.
3) Instagram introduced its action-attuned ad format.
4) Pinterest proclaimed the restricted rollout of Buyable Pins it offers.
5) Twitter pushed on with its Buy button testing.
Focus on SEO
SEO is also increasing day by day, the market trends has now push towards the SEO so that they can get higher rank on Google and can also generate traffic.
Content is the king for the SEO. Nowadays, the companies are focusing towards their content driving strategies and optimizing the content is more in demand.
It is true that social media doesn’t impact your search rankings directly, but good social signals can push your business towards high ranks. It is important because 33% of overall traffic from the organic search results of Google goes to the first item showcased.
Most of the customers in today’s world goes on online comments and reviews of the people and social media is the platform for just that only. Although make sure that you are using the proper keywords, with the hashtags.
Veltrod is specialized in providing e-commerce solutions and mobile applications. Write to firstname.lastname@example.org for free consultation and quotes for business needs.
- Posted by Udit Agarwal
- March 16, 2017