Magento supports millions of online business of varied types. Though it includes complex coding styles, heaviness of the code,need for performance optimization and complexity in customization it still outsmart its customer with the onset of its unique features.
Though there are multiple hosted solutions for running the online businesses, here are few reasons why people go for Magento with possess a set of complex functionalities.
Magento is an open source platform that provides a free hand on improving, updating and refining the existing set of solutions and creation of new extensions that suits the needs of the customer. Magento platform keeps evolving without any set of dependency from the developers.
Magento possess a unique set of Model View Controller(MVC) , this differentiates it from all other competitors. To control the display feature it provides ‘Layout file’.The entire model can be rewritten according to the needs of the eCommerce platform.
One of the most important reason why Magento is best suited for emerging business is its scalability. Magento is programmed to handle huge voluminous data. As online market places keeps emerging in its functionality, magento becomes the forerunner of eCommerce platform as different set of solutions can be easily marketed through this platform.
It is essential for online business to earn better visibility and popularity in the search engines as they are the dependable sources for eShopping. Though there are multiple guidelines to improve the traffic in an eCommerce site, there are certain features that has to be modified on the technical part of it. Magento would be the best solution as it provides SEO friendly features that could be easily incorporated.
PRODUCTS BASED ON CUSTOMER REQUIREMENTS
For running a successful eCommerce business certain areas has to be focused like product management,vendor management,order management, social media optimization,user experience based design concepts and secure online transactions. Magento offers all these features both as extensions as well as an integrated ready made solution.
Magento platform keeps on evolving according to the current market strategy. Evolving methodologies are focused in intensifying the magento development experience and end user experience to a new level. The latest release community edition 1.8 carries improvements on tax calculations,performance, security and certain functional improvements on Web API components,shopping carts,transactions and web store building.
EASE OF USE
Nowadays ,since mobile phones are used as a medium for accessing the internet it is essential for eCommerce store owners to optimize their online stores. Magento provides several ways of optimization.The portfolio of Magento provided eCommerce stores includes major brands in clothing, sports, electronics, lifestyle, education, IT and several other business domains. Each of these brands have their own set of mobile site but creating a customized mobile is chargeable.
All the magento extensions and scripts can be easily incorporated for mobile viewing and usage. Thus using Magento for building the eCommerce site will eventually widen the performance and provides considerable improvement in sales.
At Veltrod, we develop customized eCommerce solution using the industry best methodologies and practices, for further information feel free to contact us on email@example.com.