Author Archives: Deepika Murty

Understanding the 4 Main Types of Web Traffic

  • 1. Direct Traffic
  • Direct traffic consists of people who enter your site directly into their web browser in order to visit. These people already know about your brand; otherwise, they wouldn’t have any means of accessing your site. For most established businesses, direct traffic is a result of long-term brand familiarity or repeat visits. For other brands, it’s attributable to an offline advertising or marketing strategy. For example, if you publish and distribute a series of brochures that showcase your website, it could encourage direct traffic.
  • An increase of direct traffic without a significant increase in offsite marketing is generally an indication of increased brand awareness. Unlike referral, organic, and search traffic, direct traffic is difficult to scale, making it one of the less effective sources of traffic in the long term.

 

  • 2. Referral Traffic
  • These are people who find your site through external links located throughout the Web. For example, if you publish a press release with a link back to your site and someone chooses to click and follow that link, that person is considered a referral visitor. Referral traffic is simple to increase; the more links you have, and the more links you have on high-authority or popular sources, the more people will want to follow your links and get to your site.
  • However, be careful building links for your referral traffic efforts; if Google’s search bots determine that you’re spamming people or building low-quality links, you could get yourself penalized, which could completely compromise your organic traffic efforts. Instead, focus on building links on the highest quality sources you can find, and use your links as a way to provide value to readers, not just as a gimmicky route to your site.

 

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  • 3. Organic Traffic
  • These people found your website through an online search. While more than two-thirds of all online searches go through Google, traffic from Bing and Yahoo are also included in the organic traffic metric. The way to increase your organic search traffic is through search engine optimization (SEO), which is a collection of strategies that make your site more authoritative and increase your ranks for various search terms.
  • Organic traffic is highly scalable, meaning the more effort you put into it, the greater returns you’ll see, and those returns will show an exponential return. You may need several onsite fixes to make sure that Google can see your full site and see it as an authority, but the big factor responsible for increasing search ranks is high-quality content. Aside from that, offsite links and an active social media presence can do wonders helping you out—and you’ll tackle those simply by addressing numbers 2 and 4 on this list.

 

  • 4. Social Traffic
  • As you might imagine, social traffic consists of people who found and visited your site through links on social media platforms like Facebook or Twitter. Like organic traffic, social traffic is highly scalable—the more followers you gain, the easier it will be to cultivate even more followers, and eventually you’ll have a torrent of new social visitors on a daily basis. The key is to post updates consistently and to engage your followers as often as possible. Your goal should be to build and engage a community, not just to have a token social presence.
  • As part of your online marketing campaign, you’ll need to measure these traffic sources regularly, and determine which are the most effective and which ones require more effort to become successful. Fortunately, measuring these traffic sources is a relatively easy process.Log into Google Analytics and check out the Acquisition tab. Under “Acquisition – Overview” you’ll find a useful chart that compares these four sources of traffic against one another, so you can keep tabs on your growth and discover which channels are the most effective for your business.

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How much does an app like whatsapp clone cost?

 

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Developing WhatsApp can make your mobile device more sophisticated It can make you to send and receive text and media messages, all of which can be done using the internet plan or a Wi-Fi. It also gives the user the chance to send free SMS.

WhatsApp is the easiest and fastest way to communicate or get in touch with other people. Using the application allows you make free voice calls to other people especially to your friends. Sharing images, pictures and SMS, location and audio are possible when you use WhatsApp.

WhatsApp has other important features which make it distinct from other mobile device applications; hence, more and more people are already considering having a WhatsApp on their mobile device.

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One of the important features of the WhatsApp is its automatic sync feature. This feature puts all your data in complete harmony in all applications. For instance, the contacts or information you have in one particular app will be the same in the other app on your mobile device. This enables you to manage your applications properly. You can also add a shortcut of contact for easy and fast dialing, which will most likely help speed up communication. Furthermore, Setting up wallpaper can make your app more personalized.

The approximate cost in developing app like the whatsApp depends on the platform where it will be installed. For instance, installing the app in the Android platform will give you an approximate cost which is different from the cost if you will have it installed in the iOS platform or in another platform.

Developing a similar app like the WhatsApp includes the other services, hence, it is important for you to discuss everything with your app developer. You should also consider the time frame in developing the apps and also its delivery time.

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WhatsApp has its own website. It can also be found in iTunes, App Store and the Android Marketplace, hence, you can download the app anytime you like. However, downloading the app will cause you to pay a meager amount because WhatsApp does not sell advertising to give their users clean messaging. If you’re an iPhone user, you will pay $1.99 for downloading WhatsApp. After the initial payment, the user will pay a subscription fee of $0.99 for the use of WhatsApp.

After downloading, you can now launch the app to your smartphone. This will also allow you to manage your app. Your WhatsApp account will then be linked to your phone number which will allow you to get in touch with your contacts very easily.

Like the other applications, WhatsApp can help you get updated and informed with all the people in your life. It helps you bridge the gap to make communications efficient in just one click.

IN this article we saw that how can you monetize your app like WhatsApp. It I really a very catchy Application and the good news is that you can create your App like WhatsApp in a very economic price by Hyperlink Infosystem. The approximate cost of an App like WhatsApp is between $8000 to $20,000. Veltrod is developing mobile application for Android and Iphones. You can reach us through sales@veltrod.in .


All about Linux Servers for Small Business

  • Linux powers everything from humble, small business servers to Amazon, Facebook, Google, and the London Stock Exchange. Linux servers offer all the flexibility and power you’ll ever need. In this roundup we’ll look at some of the best general-purpose Linux servers for your small business.
  • All of the Linux small business servers mentioned here run well on modest hardware, plus, they’re reliable, stable and secure. You get a complete range of functionality, including essential services, networking and security.
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  • 1. ClearOS
  • ClearOS, which used to be called Clark Connect, is an integrated network, gateway, and server platform that bundles a wealth of useful features behind a well-organized browser-based administration interface. You get Web, print, messaging and file servers; networking and Internet gateway; VPN; sophisticated user- and resource-management; network charting; databases; and much more.
  • ClearOS has one of the best administration interfaces and superior documentation, so it’s a good fit for less-experienced admins or admins who just want to get up and running without a lot of fuss.

 

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  • 2. Ubuntu Server
  • If you follow Linux news at all, you know that Ubuntu gets a lot of attention, both positive and negative. If you put five Linux fans together in a room, you’ll have a hundred opinions and no agreement on anything, so don’t let geek controversies bother you. It’s what we do.
  • Ubuntu Server is a serious server operating system for small businesses that have a good system and network administrator.
  • Ubuntu is the #1 in the Linux desktop market and some use Ubuntu for the servers also. Ubuntu offers the following three editions.
  • 1. Ubuntu Desktop Edition
  • 2. Ubuntu Server Edition
  • 3. Ubuntu Notebook Remix
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  • 3. Red Hat Enterprise Linux
  • Red Hat Enterprise Linux (RHEL) is the top dog in commercial Linux distributions. It has first-rate support and services, and provides rock-solid dependability. SUSE Enterprise Linux. If an organization doesn’t mind spending dollars on purchasing the red-hat support, this is always my #1 recommendation to any organization who runs mission critical applications.
  • On a side note, one of the reason I like Red Hat Linux for mission critical production application is that Red Hat tends to take some of the new features from Fedora, which is well tested by the community.
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  • 4.  SUSE Enterprise Linux
  • SUSE Enterprise Linux is the other big Linux name. SUSE, like RHEL, is a first-rate business operating system that won’t let you down. Priced similarly to RHEL, SUSE also offers great documentation and excellent management tools. SUSE offers one product that RHEL doesn’t: a point-of-service edition for retailers. It’s affordable even for a small shop, though the real cost of any POS is integrating it with your products and inventory, and keeping it updated.If you don’t need all that fancy stuff, SUSE Enterprise Linux is still an excellent general-purpose LAN server.
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  • 5. Debian and CentOS
  • There is a tie for the fifth spot in our roundup: Debian and CentOS Linux. These are my picks for the experienced Linux admin who doesn’t need commercial support or a lot of bells and whistles. Both are lean and efficient, and completely customizable to suit your needs. Both have good community support and a wealth of documentation.
  • Debian, like Red Hat, is one of the foundation Linux distributions. Unlike Red Hat, Debian is completely community-maintained and has no commercial interests. Debian and Red Hat represent both sides of Linux and open source.
  • A clone of Red Hat Enterprise Linux, CentOS usually runs a few weeks behind RHEL releases, all the Red Hat branding has been removed, and it cannot use Red Hat services like Red Hat Network. Security patches and updates are timely, and the excellent Red Hat manuals work fine with CentOS.
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Advertising an issue? Not anymore

  • This is basically about how to start advertising about your brand if you are a fresher or if you are not. Now a days before stepping into digital media for advertising , companies think twice so that there shouldn’t be a mistake.

 

  •  1. Advertisement
  • It is any kind of information that is publicized to drag attention towards your brand. It is usually designed by an identified sponsor, and performed through a variety of media. Ads appear on television, as well as radio, newspapers, magazines and as billboards in streets and cities.
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  • 2.  Types
  • Basically there are two types of advertisements: Indoor and outdoor. Outdoor is spreading pamphlets, spreading awareness etc. Whereas indoor ones are related to digital media like making videos and showing t on TV or some other sites.

 

  • 3. How you can advertise in low budget.
  • Invest in Google AdWords. “Google AdWords and PPC [pay-per-click] can give you crazy amounts of traffic. Riker adds that you don’t have to spend a lot of money to get a lot of traffic. “A small daily budget—$10-$20/day—can provide you with a large amount of traffic and in turn qualified leads.
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  • 4.  Try Facebook Ads
  • We tried print ads and banner ads, but for our money Facebook Ads provide us with the most focused consumers. Even if people don’t immediately make a purchase because of the Facebook ad, many of them wind up “liking”. Very simple steps; Go to Facebook and make an advertisement and select how you want to bring them out. Facebook gives a set of focused traffic.
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  • 5.  Look into StumbleUpon Ads
  • One of the best ways to advertise and get traffic to your website is by using StumbleUpon Ads . They cost as little as $0.05 a click, so for $5 you can get 100 unique visitors to your site. While the bounce rate is more often than not higher when using these ads, it’s a great way to advertise contests, give-away and big promotions.
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  • 6.  Get published Online.
  • We all know very well that, how trending are these onlines sites are they just rag your attention from one towards themselves. submit articles on topics your customers may be interested in to reputable websites, such as Ezinearticles.comArticlesbase.com, or TheFreeLibrary.com

 

  • 7.  Just blog about it.
  • Sites like BlogSpot, word press, pintrest, LinkedIn are becoming famous day by day and creating a lot of traffic. And if you can’t find a blogger who will review and write about your product for free, there are also bloggers “who will write about your site/product/company in exchange for a fee. If you own a B2B company, a good way to reach your target audience is through LinkedIn Ads .
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  • 8.  Distribute Flyers
  • If you have a small business that focuses on a particular area, flyers are a great way to advertise. Hire some high school or college students and have them put the flyers on parked cars, attach them to house entry doors and distribute them inside area businesses (to employees and on any bulletin boards, if allowed) and apartment complexes. In India Flyers are commonly known as pamphlets or leaflets.
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  • 9.  YouTube
  • Last but not the least Videos on YouTube are watched by more people over an extended period of time, the study said. When brands upload a new video to Facebook, 95% of the brand’s total views are of the new content rather than existing content. “YouTube is really search-oriented and Facebook is really discovery oriented,” Visible Measures CEO Brian Shin was quoted as saying.
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  • Veltrod is a leading service provider in the field of digital marketing. For business enquries, please drop an email to sales@veltrod.in

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