Author Archives: Kokila Midathala

What are the ultimate sources that generate traffic to websites?

  • Here is the list of Free and Paid Traffic Sources.
  • Free Traffic Sources:
  1. Search engines: Search engines send more web traffic than anything else on the web. On site optimization as well as smart promotion through other traffic sources helps increase your visibility in the search engines.
  2. Email: Email is easily the second most important source of traffic on the web, and for some businesses, it easily takes first place. Email is the platform to use if you want to retain an audience, so it’s almost always a good idea to get an email signup form somewhere prominent on your site. It’s also smart to incentivise signups with some kind of giveaway in exchange for an email address. Remember, even social networks use email to keep their audience coming back.
  3. Facebook: While Facebook isn’t a great place to retain an audience these days, it can still be amazing as a referral source. The most important thing to remember about Facebook? It’s a place where captioned images get shared, not a place where blog posts get shared. Let your blog posts piggyback on captioned images.
  4. Twitter: When it comes to getting shared on Twitter, it’s all about the headline. Also keep in mind that images do far better than text alone. Finally, remember that Twitter is also a good place to find and interact with influencers.
  5. Forums: Forums are likely the most underrated referral sources on the web. According to Nielsen,17 percent of internet users visit a message board daily. This means more people visit message boards daily than blogs (11 percent) or Twitter (6 percent). More importantly, internet forums are topically focused, meaning they have very relevant audiences. Many message boards allow you to post a signature with a link to your site, so as long as you use the forum in a way that other members can appreciate, they can become a powerful source of traffic.
  6. Blogs: Of course, 11 percent of daily internet traffic is a big number, and that means blogs can be a massive source of traffic. The traffic is generally much more relevant and engaged than social media traffic. Guest posts, of course, are the most popular way to get traffic from blogs, but building relationships with bloggers or collaborating with them (even by having them guest post on your site) can be a powerful way to earn attention. Blog comments can also be a good source of traffic, although the comments themselves are best used as a lead up to connecting with the blogger more directly.
  7. YouTube: While referrals from your YouTube videos can be relatively rare, these referrals also often tend to be more heavily engaged. It’s also important to remember that you can build up a fairly loyal audience on YouTube with their own native subscription button, which, while not as good as email, is more powerful than a Facebook “like” in terms of audience retention. It helps to mention the link in the video, and to offer an incentive to click it. YouTube also tends to send referral traffic for a much longer period of time than most referral sources.
  8. Quora: Quora and other Q&A sites are much like forums in that they are used more frequently than people realize, and the traffic is much more relevant than many other sources. Quora referrals are also much like YouTube referrals in that they keep sending traffic for quite some time.
  9. Pinterest: Pinterest can be a massive source of referral traffic, and it is in fact responsible for more referral traffic than any social network but Facebook. However, it’s important to be aware of the demographic, primarily rural homemakers.
  10. Niche directories, classifieds, and resource lists: Yes, people still use directories. Alltop is one example of a heavily used directory. Many popular sites also maintain a list of resources. These resource lists can also be very powerful, in particular because they continue to send traffic long after your link is added. Business directories can also be very useful.
  11. Reddit: Reddit is heavily used, with approximately 15 million unique visitors each month. The demographics skew male and urban or suburban, essentially the opposite of Pinterest. The site exists almost entirely for people to post links, vote on them, and leave comments. Reddit has strong stances against self-promotion and marketing, so use it for your own benefit sparingly. Several major sites have been banned from Reddit for using multiple accounts to upvote their links or downvote others, so…don’t do that. When a link makes the front page, the results can resemble a small scale DDoS attack, due to the sheer amount of traffic, so keep that in mind.
  12. StumbleUpon: StumbleUpon sends more overall referral traffic than Reddit, and has a similar demographic, but the traffic is typically less engaged since StumbleUpon is essentially a way to “channel surf” the internet. It’s worth submitting your content to StumbleUpon, but your involvement should typically stop there. StumbleUpon does not reward you for networking or getting involved, on the site. You are rewarded strictly for the percentage of stumbled visitors that upvote your page. When a page does well on StumbleUpon, it tends to send referral traffic for quite some time.
  13. LinkedIn: If you’re B2B, this is the social network you want to be a part of.
  14. Podcasts: Podcasts can be a very powerful way to connect with an audience due to their more intimate nature. Even Spencer Haws had to reevaluate his opinion on the impact of podcasts after looking at his own data. As with YouTube, the barrier to podcast subscriptions is also much lower than the barrier to email subscription. The impact of podcasts can be expanded upon even more by embedding the podcasts on your site, and by posting your podcasts to YouTube.
  15. Slideshare: This is another good referral source if you’re B2B. Slideshare is a place to post PowerPoint presentations. If you use it, make sure your presentations are designed to make sense without somebody to present them. (This is a very common mistake.) Embed your slideshares on your site (and perhaps elsewhere) in order to boost the number of views, which can also help you get more exposure on SlideShare itself (similar to YouTube).
  16. Small search engines: Google isn’t the only search engine out there. Several others exist, and many are actually used more frequently than you might expect. Some search engines are also designed around a specific niche. Many of these search engines won’t find your site unless you submit it, so this can be a good way to pick up extra traffic.
  17. This site allows you to post your own content as well as share what you find on the site through social networks. The more active you are on the site, the more visible your own content becomes, so that others can share it.
  18. HARO: HARO, stands for Help a Reporter Out. You can use it to get in touch with reporters, which can help expand your reach. On the flip side, if you can get accepted as a journalist, HARO can be a good way to connect with influencers by having them post on your site.
  19. News Sites: While most news sites won’t allow you to write a guest post in isolation, it is possible in some cases to become a regular contributor to the site. If the site gets a great deal of traffic, these regular posts can be a consistent source of exposure.
  20. Technorati: This is the world’s largest blog directory, and it doesn’t take much time to get added, so it’s well worth it.
  21. Triberr: Triberr is a site that publishes your blog posts and allows others to “reblog” them on their own sites. This kind of syndication can be a useful way to pick up some extra traffic.
  22. Video Sites: YouTube isn’t the only video site out there, and it’s worth submitting your videos to other sites for a bit of extra traffic. A list of 32 of them can be found here.
  23. Ebay: You can link to your site from the About Me page on Ebay.
  24. Real World Conferences and Meetups: Not all conferences are paid. Calling this a place to get referral traffic might seem a bit strange, but meeting people in person is one of the best ways to solidify a relationship that will result in a larger audience.
  25. Tumblr: This blogging platform can be a good way to pick up a bit of extra traffic.
  26. WeFollow: This site measures the influence of social media personalities based on not just their number of followers, but on how influential those followers are, based on their number of followers, etc., similar to Google’s PageRank. This is a good site to use in order to find influencers to connect with and grow your traffic as a result. You can also submit your accounts to WeFollow, which in some cases may increase the visibility of your social accounts.
  27. Instagram: Using an introductory image to drive visits from Instagram can be helpful.


  • Paid Traffic Sources:
  1. Search Engine Pay-Per-Click Ads (Such as AdWords): Search engine advertising is widely used for a good reason. The traffic is highly relevant and, if you’re willing to dig, you can still find fairly inexpensive queries to target that are relevant to your target audience. The biggest mistake people make with Adwords and similar services? They either send all traffic to the same place, instead of the most relevant page, or they make no effort to filter out “negative keywords” that will result in clicks without payment. Remember that there are many search engines besides Google, where the competition for ads is much lower.
  2. Retargeting Ads (Such as Adroll): These kinds of ads help give you the “stereo effect” by showing your ads to people who have already visited your website. (Adwords does this too nowadays.) This keeps you top of mind and familiar in the eyes of your visitors, but be warned. If used excessively, it can creep out consumers.
  3. Pay-Per-View Ads (Such as Media Traffic): Pay-per-view ads are most useful if you have gotten very good at optimizing click through rates, since the price you pay isn’t impacted by the number of clicks, just the number of times the ad is seen.
  4. Direct Navigation Traffic (Like Trellian): Direct navigation occurs when a user types a domain name directly into their browser, clicks on a link, etc., and the domain does not exist. Direct navigation ads analyze the URL for keywords and redirect the user to your domain if it is deemed relevant. Direct navigation traffic is much lower in relevance than most other forms of paid traffic, but the costs are also very low, so if your goal is to reach as many people as possible, this may be the most effective option.
  5. Mobile Ads: Recent research by Medialets confirms that mobile users do in fact convert based on mobile ads, especially those that are shown in apps as opposed to the mobile web. Mobile ads placed directly by publishers tend to do better than those placed by networks, at least so far.
  6. Social Media Ads: Social ads have proven to be fairly effective as a source of revenue but they should be used with caution. They are often most effective when paired with a smart social media strategy, by focusing on ads that stand a change of getting shared.

Unleash the power of Magento for your Mobile Commerce store

  • The usage of Mobile commerce is growing at a lightning speed. If you use an Ecommerce store but not the mobile store, it is time to think about it.
  • If you already have an e-commerce store, integrating mobile app into your Magento is a good choice. This will help you to add power and functionality of your online business in your customers’ hands. At Veltrod, we help our clients to solve this problem with our Magento Mobile app Development and integration service. Magento mobile will integrate your current product catalog and the native application platform into iPad, iPhone and Android. In addition, all of them will run in only one admin panel, so it will be very convenient for you to manage your e-store.
  • At Veltrod, our high skill expert specializing in mobile app designer and developer can help you make your e-store’s transformation uninterrupted for your clients. Furthermore, we will create your Magento Mobile account and as a result, you can run all from one admin panel. When there something needs changing, you only have to make changes in one place. It will be more convenient to not only you but also your customers.
  • You can reach out to millions of smartphone users and widen your business reach by creating a slick and lean mobile app for your online store. We shall help you to make your dream come true!

How does Material design help?

  • Material design is introduced by Google as part its Android Lollipop. It is new perspective on UI, motion and interaction.
  • Material design primarily talks about Material and Motion.
  1. Material provides context in design. The context is produced by combining style and content in a digital space. For example, We can recognize the dimensions of the house by the walls. We can also recognize the living room and bathroom as we know the context. Because, the material provides context for the interface.
  2. Motion provides context in through the flow of an application. Continuity and uninterrupted user experience is the key here.
  • Material:
  • Material is the combination of color, Typography and layout.
  1. Color: It has a greater level of influence on the look and feel of a design. Material design provides an access to a large palette of colors, which can be used as the foundation for designing a product.
  2. Typography : The standard font for Android, Roboto has been tweaked to improve it for cross platform usage. Material design provides the guidelines with a structure for typography when the designer start a new design.
  3. Layout : Material design allows us to use drop shadows, contrast in color, and z-positioning to give the user a sense of depth in the user interface.
  • Motion
  • Designed material is made alive by adding motion into it. Easing, Responsive interaction and Inspiration are the main components of motion.
  • If you like to build your applications with material design, contact us at We shall get in touch with you within 24 hours.

Six Benefits of Interactive Prototypes

  • Creating a prototype that demonstrates functionality of an application in development can positively impact final design as well as the overall project. Here are six ways how an interactive prototypes can help your application initiative:
  1. Bringing the user interface design to life.
    While end users can view and comment on a paper-based version of an application, they will not be able to fully understand the nature of key interactions until the application is developed. Creating a clickable prototype is the next logical step in design and brings a design to life.
  2. Allowing users to provide valuable feedback within the proper context.
    By using a prototype, data within the context of the entire application demonstrates scenarios in a form that users can understand. Since users see the appearance of a working application their feedback will be almost as valuable as having the fully-functional application.
  3. Helping reduce overall development time.
    When prototype development is not part of the process, design changes found during development can affect code. Recoding an application during the development phase can take a great deal more time and effort and significantly impact the development schedule. In addition, recoding an application due to post production usability issues can be costly. Making multiple changes to a prototype is much simpler and provides timely user feedback—keeping the focus on coding the site/application versus worrying about rework due to pre- and post-production usability issues.
  4. Acting as a useful reference tool for developers.
    Prototypes can be used to illustrate functionality in a way that screen specifications cannot. For example, if developers need to understand how a specific widget or control is intended to work, they can use the prototype to answer functionality questions.
  5. Confirming a common vision among users and stakeholders.
    A prototype allows key stakeholders within the organization an opportunity to see the application design as it was intended to be used, including buttons and interactions working in a manner that is as close to the final product as possible. Most key stakeholders are not designers or developers. They are end users of applications and are used to seeing an application in its working state. When static, non-interactive prototypes are delivered to these key decision makers, more time is spent discussing and describing how a particular feature is going to work and less time on understanding the overall design. When key stakeholders have the ability to interact with the final application design, the buy in process and ongoing support is usually stronger.
  6. Creating excitement within the organization
    Prototypes can also be used as a powerful tool to communicate positive progress and reveal the next tangible step towards producing the application, creating excitement within the organization.
  • About Veltrod:
    Veltrod is a global consulting company specialized in developing web and Mobile application. We help the enterprises to develop both web and mobile POC / Spike / Prototype.
  • Drop an email to for any business enquiry. Also visit for the services we provide.

5 Easy Steps to Create an Online Marketplace

  • Selling and marketing your products or services online offers a number of advantages. A Web-based business can start small, requires little startup capital and runs itself day and night. Commercial Web-hosting services provide the infrastructure at reasonable prices and a tech-savvy individual can often build much of the site himself. At the same time, traps and pitfalls abound, including hackers, thieves and legislation that can trip up the most successful Web entrepreneur. As in any business venture, building an online marketplace starts with a solid business plan, people who can help make it happen and constant promotion.
  • Step 1
    Define the target market and customer. Whether trading sports memorabilia, homemade crafts or antique cars, step back and determine the identity of the customer and whether a Web-based marketplace makes sense. Walk through a typical sale and consider how customers and sellers meet, how prices are negotiated and how payments are made. Now put the website into the process and determine how the site facilitates the transaction.
  • Step 2
    Find a hosting service. Web-hosting provider already has the servers, Internet connections and e-commerce services available, ready to go, for reasonable monthly fees. The servers are preconfigured and hardened to resist hackers and are backed up frequently to prevent data loss. Research several hosting services to determine their fee structures and the services available.
  • Step 3
    Develop a business plan that defines your vision, goals, customers, competition, marketing, operations, budget and cash flow projections. This detailed, carefully written document forces you to consider the viability of the business and lets you know up front where and when startup capital will be needed. Business planning is not difficult; it just requires some time and research.
  • Step 4
    Find a lawyer who understands e-commerce. In recent years, the Internet has come under tight scrutiny from both state and federal legislatures; laws, such as the Children’s Online Privacy Protection Act, make it far more difficult to do commerce on the Web. Customers must agree to terms of service and online privacy statements. These must be carefully crafted to conform to strict legal requirements.
  • Step 5
    Build the site. Sketch out rough drawings of how the site appears and functions, then find a developer or start building the site. Take the time and spend the money to do it right. The days of homegrown, do-it-yourself sites are long gone. Even professional sites fall to automated hacking software, so make sure the site uses all known security best practices. Test the site for possible use cases and realize that when a customer thinks of your business, this is all that they see.
  • About Veltrod:
    Veltrod is a global software consulting company specialized in developing an ECommerce website and mobile applications for enterprises.

Important Ecommerce Metrics

  • E-commerce metric is a quantifiable measure businesses use to track, monitor and assess the success or failure of various business processes. Some organizations outline business metrics in mission statement, which require buy-in from all levels of the company, while others simply incorporate them into their general workflows. E-commerce metric is most important for every business.
  • Financial metrics:
  1. Total gross revenues
  2. Gross & net Profit
  3. revenue per customer
  4. Marketing spend
  5. Gross Margin by product type
  6. Sales per visitor
  7. Cost per visitor
  8. Cost/profit per new customer
  9. Value of returns
  10. Cost & Revenue per campaign
  11. Revenue by product line
  12. Revenue by product
  13. Lost profit
  14. Return on inventory
  • Customer metrics:
  1. Orders
  2. Average order size
  3. new customers
  4. repeat customers
  5. Top [x] customer locations
  6. new customer registrations
  7. Total registered customers
  8. Ratio of new customers to repeat customers
  9. items per order
  10. abandoned shopping cart sessions
  11. Customer satisfaction
  • Marketing:
  1. Reach
  2. Response rate (Click through rate)
  3. Customer conversion rate
  4. Newsletter/ezine subscribers
  5. coupon codes redeemed
  6. discount codes redeemed
  7. Campaign: Number landing page impressions
  8. Campaign: Number of times seen, impressions
  9. Campaign: Number of clicks and bounces
  10. Campaign: Number who stayed more than 10 pages
  11. Campaign: Number of orders
  12. Campaign: Average order value
  13. Campaign: Sales per thousand impressions
  • Web metrics:
  1. Unique Users
  2. Visits
  3. Page Impressions
  4. Pages per Visits
  5. Time on Site
  6. Top [x] referral sites
  7. Top [x] exit destination sites
  8. Site penetration ratio
  • Site Usability & Usage Metrics:
  1. Clicks to Buy (CTB)
  2. Top [x] pages where sessions are abandoned
  3. Number of featured products clicks on home page
  4. Top product pages by views
  • Operations Metrics:
  1. Average order process time
  2. Average shipping days to customer
  • About Veltrod:
  • Veltrod is a global software consulting company specialized in providing ECommerce solutions for web and mobile platforms. For sales enquiry , contact

The role of eCommerce

  • For eCommerce teams, success means driving revenue—and revenue depends on traffic. The most powerful force for driving that traffic is your trusted brand. Without a healthy brand, your revenues are at risk.
  • In the digital world, however, there are those who would sabotage, impersonate or misuse your brand for their own gain. They take advantage of the web’s immediacy and global reach to set up shop and use your powerful brand to lure visitors—directly competing with you.
  • Using the same promotional tools as your marketing teams—search and shopping engines, social media, mobile marketing and advertising they use the power of your brand against you. Every potential site visitor who is lured away by a scammer, unscrupulous competitor, misguided affiliate—even counterfeiters and pirates—is a sale you may never make.
  • The impact of this brand abuse is immense. Revenues most definitely suffer, while greater confusion and distrust among consumers grows. Your web traffic is diverted elsewhere, and the brand itself loses luster. Marketing campaigns designed to drive shoppers to your site become less effective. Huge investments in print and broadcast media are affected because brand abuse makes it tougher for your customers to find you online.
  • To Protect Your Revenues, You’ll Have to Protect Your Brand Online.
    It’s that simple. That’s why eCommerce teams should be among the most vocal proponents of online brand protection. And because each business is unique, you’ll need a unique brand protection strategy.
  • The critical role of eCommerce. A surprisingly wide range of business functions are affected by online brand abuse, but eCommerce teams have more at stake than most, since you depend on a healthy brand to drive traffic and revenue. eCommerce teams should take the lead in creating a brand protection strategy designed to:
  • Locate and reclaim diverted traffic and revenue. An online brand protection strategy can help you reclaim your rightful traffic by shutting down paid search abuse, recovering domains and putting counterfeiters out of business.
  • Improve affiliate and partner compliance. Today’s fluid, multichannel markets can breed confusion. A brand protection strategy can monitor for compliance and implement early course corrections when needed—keeping your rightful revenue where it belongs.
  • Increase your marketing ROI. Scammers drive up pay-per-click ad costs by competing for branded keywords, while misguided affiliates siphon off revenues (even taking commissions on the sales). Brand protection lets you reclaim the traffic you’ve paid for, while damping down online noise that confuses consumers and customers. It also maximizes offline investments in brand awareness by allowing consumers to find you more easily when they go online.
  • we shall help the clients to create their online store by developing an ecommerce portal. For sales enquires, contact

VeltrodSFA – Sales Force Automation system for Pharmaceutical Industry

  • The leading Mobile application solution provider, Veltrod launched VeltrodSFA which is the Sales Force Automation System for Life science industry.
  • VeltrodSFA can be used by medical sales force in the pharmaceutical industry for targeting, call planning and call reporting. It is equipped with features required to manage the sales force efficiently , effectively and generate the MIS reports based on the Daily Call Reporting (DCR).
  • VeltrodSFA is available both in Web and Mobile Platforms (iPhone/iPad, Android, Blackberry and Windows Mobile).
  • The list of features available that enhance the system are as follows;
  • Mobile application:
  1. Dashboard – Shows the snapshots of the activities carried out by the Medical Representative (MR)
  2. Territory – Displays the route, doctors, chemists and stockists in MR’s Purview.
  3. Doctor, Chemist and Stockiest – Doctors ,Chemists and can be added by the MR.
  4. Daily Call Report (DCR) – Option to log the daily activities against the tour plan or day closing.
  5. E-Detailing – Promote New and Existing product to doctors.
  6. Reports – Generate the daily calls report , and view the reports
  7. Sync – Synchronize the offline DCR with the server.
  • Web reporting (Field force)
  1. Standard day wise plan
  2. Monthly Tour Plan
  3. Daily Calls Report (DCR)
  4. Expense Statement
  5. Primary sales ( Company to super stockiest)
  6. Secondary Sales (Super stockiest to Chemist)
  7. Expense Statement
  8. RCPA- Retail Chemist Prescription Audit.
  • Web reporting (Admin)
  1. Master upload (Territory, Doctor, Chemist, Stockiest, Products)
  2. User creation
  3. Workflow approval (Tour plan, Leaves, etc)
  4. Fix allowances and distance
  5. Fix target
  6. Analytic reports (Daily activity report, POB (Personal Order Booking) Report, RCPA report, Specialty wise doctor coverage report, Sample dispatch report, Secondary sales analysis report, etc)
  7. DCR unlock
  • How the industry will get benefited? Return On Investment
  1. Reduce Telephone, Fax, Courier, Printing and Staff Salary
  2. Improve the efficiency of the Field Force, Manager and Admin .
  3. No Server Hosting and Maintenance Charges
  4. Free up gradation of device compatibility
  5. Free Professional services and support
  6. Free Operator level support
  7. Free after implementation
  8. Free version up gradation
  9. Free domain name
  • For sales enquiry , contact

How to build a secure and scalable ECommerce platform?

online shoping

  • Nowadays it evident that many of the ECommerce portals are getting large number of concurrent users. So the software solution providers started to build a secure and scalable ecommerce applications which will handle huge number of concurrent users that are simultaneously accessing the platform.
  • Most of the enterprises recognizes that they need to get into online now more than ever! Grocery chains, Fashion apparels, tire manufactures, jewelry stores almost everyone in the business realizes that they need to quickly adopt digital market place. A shift from the conventional desktop to mobile applications shows where the focus is moving to. So, it is mandated to stay relevant for what the future holds.
  • As a technology driven company with focus on helping the clients in digital marketing, Veltrod is equipped to enable the business transformation for enterprises.
  • As many people things, Ecommerce stores does not provide “one size fits all” solution. Each and every business has a different consumer products, demographics and marketing channels. Whatever the case, the sales cycle could be random, consistent or seasonality peaks. So the solution is to tailoring the solutions which is flexible and an exact fit to the business needs. We at Veltrod identify the correct configuration of components that is required to make up your ECommerce store which will help to optimize the costs and create better visibility over your marketing expenses.
  • As the ECommerce industry is undergoing a major boom across the world and creates an opportunity to buy any product he is looking for, our clients require us to develop an online stores which can cater to huge traffic with few hundred thousand visitors accessing and making transactions on the platform at the same time. Being an industry leader and having an experience in developing similar Ecommerce portals, we build an online store which will allow users to buy a product and make a payment online in a secure manner.
  • Wherever we expect huge number of concurrent users to access the ecommerce platform, Veltrod host the ecommerce portal on Amazon Web Services (AWS) cloud. We consider the expected traffic over the next few years along with the expected transactions after the launch of the platform in consultation with the client. Our Architect will design the platform with AWS’s dynamic auto scaling facility which enables it to scale up to any amount of concurrent users and transactions. We use Elastic Load Balancer (EBS) and also multiple availability zone to ensure high availability and have consistent performance. We use Virtual Private Cloud (VPC) to make the platform secure. We go with AWS S3 for highly reliable and extremely scalable cloud storage to take care of the backups and provide additional layer for data security.
  • We have successfully hosted and managed several eCommerce stores on the Cloud.

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