All about Sales Funnel


  • The idea of sales funnels is nothing new. They exist within every business model. However, in the digital age, sales funnels have become a fundamental visual matrix to understand consumer behavior and improve overall sales. If you are an online or digital marketer yourself, you might already have your own funnel set up in Google Analytics. In this post, I would try to touch upon the fundamental use of funnels and multi-channel funnels along with their applications to make your app more profitable.
  • Why use a sales funnel?
  • For starters, sales managers can use this information to prioritize the opportunities that sales reps should be exerting most of their effort on. Opportunities that are more likely to close – based on current stage and how long they’ve been there – should be engaged with most heavily. Second, breaking opportunities by stage leads to more accurate closing probabilities, which ultimately produces more accurate sales forecasts. Now, if users often enter from multiple places that are not a part of the existing funnel, how do you record their behavior? This is where multi-channel Funnel comes into play.
  • Multi-Channel sales Funnels

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  • In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?
  • The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.
  • For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnels reports show how previous referrals and searches contributed to your sales.
  • Multi-channel funnels are extremely useful for companies like us that have many interlinked web pages with differing purchase intentions. It is also applicable when you are drawing users from a large number of channels. For example- an e-commerce site getting users from PPCs, Banner ads, organic search, QR codes and various other channels. Here the user can enter from any medium as stated and may generate a sale.
  • Funnels are extremely useful for mobile apps and games

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  • In-app purchase within apps and games have become the fundamental mode of revenue generation. Monetization strategy of apps and games often involve ‘n’ number of steps for users to make an in-app purchase. Let’s keep goal completion here to in-app purchase itself and figure out how funnels play out in the entire process. When users try an application, they may get confused. Funnel analysis helps you identify where people drop off so you can increase your conversion rates.
  • A sales funnel is a great tool that has been in use since quite a while. An increasing hunger for app analytics in the recent times have only increased their value. As compared to the web, monetization pathways in apps are more pronounced and specific. This is where the right funnels in your app can enlighten you in ways you could never imagine. Not only you can increase your revenues, but also figure out features that you want to update in future and a lot of other things too. Together with Cohort Analysis, you can have everything that you need to know about your mobile app/game.
  • Sales Funnel Overview



  • In review, here’s the who, what, when, why, how of sales funnels:
  1. Who: All businesses should have a sales funnel in place to help them turn leads into customers.
  2. What: A sales funnel is a plan to allow a person to become aware of your company, learn about it, and make a decision on whether or not to buy.
  3. When: Start funneling people into this process from day one, so you can slowly move them toward a sale.
  4. Why: Sales funnels allow you to track your ROI and work on better customer retention practices.

About Author

Deepika Murty

Deepika Murty

Deepika Murthy is an ECommerce Strategist and Mobile app development expert. She architected several enterprise mobile applications for veltrod clients.

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