12 Easy Steps to Developing a Mobile App

 

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  • What makes a person create a mobile app? Pressure? Tension? Money? No. A bright idea is what makes and inspires the creation of a mobile app. Once you have a beta, you use start off by refining your product. Today, there are so many mobile app analytics providers. Thanks to this, there’s no reason to guess what’s making your business succeed.
  • There are various tools that can be used to test out your idea. But most importantly, you need a roadmap and sketch of how you will be going about your product. A strategy needs to be set. Take your time and research all the best and effective ways to go about which app usage data you want to target. Intelligently scan the numbers and interpret them.
  • Building your product on analytics isn’t enough. You need to start thinking, planning and acting differently to achieve what you want. So whether you are developing a roadmap to a new app, or working on reinforcing an already existing app, below are 12 steps you can use to make your data more efficient in making smart decisions.
  • Collect Smart Data:
  1. Every data collected should aim at answering questions today, tomorrow and in the future.  Now, just because you can measure anything and everything, doesn’t mean it will be helpful in making a smart decision.
  2. Ask questions like “What is the percentage of users that will come back to us?” and “How many transactions did we have in November last year?” These questions will have hard-hitting numbers that can be used to base your decisions on.
  • Have a benchmark and measure your success based on that:
  1. There is something called Key Performance Indicators (KPIs) and these are company-wide. Focus on that and keep asking yourself, “How have I contributed to this?”
  2. There is no way to see if your product is doing well unless you have a scale against which you can measure your results. Each KPI you select should be based away from the individual needs of the company. But analytics like product page view, conversation rate, click through rate and time spent in the app are very helpful to start off.
  • Always start with questions:
  1. Work backwards. Make a list of all the things that need to be tracked and how to track the data to give accountable insights when needed.
  2. This practice of asking questions will make sure you start off right with minimal chance for mistakes. Making a list of FAQs always helps. Sit down with your team and make a list. This gives a set of different perspectives that can be taken into account.
  • Provide data to all:
  1. Be clear to all about everything. Hiding “sensitive “data from the team may raise doubts in their mind. Instead, put it all out in the open. For all you know, there might be someone who would come up with a brighter idea.
  2. Easy and flexible flow of information will keep it fresh and open to change.
  • Don’t manually pull reports:
  1. Set up reports once. So if any changes, additions or subtractions need to be made, it can be done easily.
  2. This saves time rather than wasting time on pulling out files. Time saved can be used for something better elsewhere. This is why selecting key analytics in the beginning itself is crucial and important.
  • Leave room for a “Happy Accident”:
  1. Give your analyst 20% of his personal time to explore the data without expecting anything. Let him/her choose a day of the week he/she is comfortable with. The results will be shocking and refreshing.
  2. This keeps your analyst free of pressure and monotonous work. Otherwise, work will become mechanical and boring. This will hamper the results of the data.
  • Be proactive VS reactive:
  1. The usual tendency of organizations is to look for potholes in the road and fix those instead of fixing the road itself.
  2. Since there is going to be a flood of data coming in, staying organized is the only way to keep yourself from drowning.
  • Mark your milestones:
  1. You touch a milestone, and it is time to celebrate. Spread the joy and happiness of your success all over your company. Decide what needs to be shared on social media. Be very careful as to what you share. Don’t forget to thank everyone who helped you reach your goal.
  2. This makes everyone feel important – your team, staff, customers, and you too. It marks your growth and success. This also makes your competitors nervous.
  • Quantify Customer Sentiment:
  1. Since you have users, you will have a bunch of reviews, comments and incoming emails. This will give you valuable clues to analyse data for improvements.
  2. Numbers are great but are highly misunderstood. If you have a doubt regarding something, using words helps. This will help you make things clear.
  • Learn from your mistakes:
  1. Have a common room where all your team members can see the test results and findings.
  2. Having a visible log of the work happening will help the team members in the group not commit the same mistake twice.
  • Consider the long-term vision:
  1. Set long-term goals and try working towards achieving those.
  2. Have a regular follow-up as to see where you stand and how you’re doing. Monthly meetings are one way to keep track of the work happening. This helps in motivating workers and keeping them on their toes to achieving that long-term goal.
  • Measure a relevant sample group:
  1. While looking for the perfect sample group, look for a statistically significant data. The time length and the number need to be accurate. The sample group will vary according to the app and feature test. But bigger the group, better the result because all the different cohorts are considered.
  2. Creating an app from scratch is a tough job. So when the launching stage nears, you want your product to be the best and the most effective. The gathering and analysing of the correct/right data is very important as this will ensure success. Once this is done, tracking and evaluating your app’s performance is very important and crucial. This is critical as you will use this information to continually recapitulate your product until it reaches maximum optimization.

About Author

Zeina Sravya

Zeina Sravya

Zeina Sravya is a Marketing Technologist, a strategist & a visionary with experience in traditional & digital marketing. She is responsible for the development & execution of sales force effectiveness strategies, tools, processes for SFA for pharmaceutical companies. Lead key initiatives, critical projects & continuous improvement activities.

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